What determines the way the internet is used for social networking?

I am an Internet Product manager and are also designing a social product. Let's talk about my understanding of the problem.

First throw my conclusion, what kind of comment mechanism, mainly look at product shape and positioning.

The following analysis, only personal opinion, for reference

1, Weibo

Micro-BO-led or more focused on the dissemination of information, its functional design is also biased in favor of "forwarding." Micro Bo is a platform for information divergence, how to let the information spread more widely, the faster, is the core value of micro-blog.

If I were a microblog product manager, I would not want to see users stay on a microblog and forget about the spread of information.

2, everyone, QQ space

This kind of product pays more attention to the user individuality display, then obtains the acquaintance circle the attention and the appraisal. Every time the user shows whether to get as many friends as possible attention, is the core value of the product. It satisfies the user's need for "being concerned/showing off/getting approval/sympathy". The discussion itself is not the user's expectation.

3, post bar, forum

Paste the product form is actually the forum. Forum Forum, as the name implies is the place that causes the discussion. The user publishes a post, actually is throws a topic, the user's expectation is this topic can cause the fiery discussion. Whether the topic can get the biggest participation degree is the core value of the forum. Another typical is NetEase's news commentary.

Stick to use the topic of the topic, NetEase comments using the building of the display form. In fact, are encouraging users to participate in the initiative. The higher the enthusiasm, the more enthusiastic the discussion, the more enthusiastic the discussion, the happier the post, the happier the post, the more topics, the more topics, the more hot the forum.

All product managers, in the design of products, the mind is spent on how to please the user. Different products to meet different user needs, of course, there will be different ways to please the user. In the core value of the pursuit of the ultimate, and in the auxiliary function, easy to use on the line, the focus is not primary and secondary reversal.