What does it mean to start doing public accounts?

Recently, the cat has made a big change in wireless, the use of the public account subscription mode, which many people think is a reference to the micro-trust public platform approach. At the same time, Taobao Mobile Web version also joined the "Micro Amoy", but also concerned about the account model. In the mobile internet, "micro-letter" as "the first to get the ticket" app, will inevitably lead to some of the trend, especially the concept of public accounts to promote. Many internet companies have certainly been thinking about "open platform" products, but still have a large number of users of micro-letters to take the lead. At the same time, the success of the micro-credit public account has also made a large number of imitators more confident. In this time of day Cat app, Micro Amoy appearance, also is logical. Then, the E-commerce site to do the public account mode of the app, in the end what is the meaning of it?

1. Commodity-led products are highly competitive, it is difficult to pull a large amount of purchase now such as Beauty said, pocket shopping, such as the application of a lot of products recommended. The product recommendation lets the user explode the purchase desire and carries on the purchase. But with the saturation of such products, has become the Red Sea of app scramble, the overall user and purchasing power of the large plate is limited, no matter how good it is in this category, it is difficult to have a greater breakthrough. The original extensive growth of the electric dealer is already close to saturation, but want the electric business industry to continue to develop need new engine.

2. Taobao to nurture all sizes of sellers, adhere to the "small and beautiful" Ma Yun has put forward the "small but beautiful" concept, "because we believe that an annual turnover of 1 million of the store, he will be invited to two or three people, so that we can solve more than three or four people's employment opportunities." Enterprises do super big is abnormal, is not normal; Just like people are not normal than Yiu Minggao, grow my body, also a little lower, generally 1.7-meter normal. So Chinese enterprises, this size is the most flavor, the best. Because you are happy, because you this mouth, you will have constant innovation "Taobao and the cat is the essence of the platform, the platform to do whether for the buyer service, but also let the seller earn more money." Taobao has been engaged in a "double million strategy", that is, to create 1 million annual sales of 1 million of sellers. From the original development objectives focused on the transfer of large buyers to more small sellers, has been to the "first rich after the rich" stage. In the electric business industry, only let each seller have a good, the moisture, can be the whole big Taobao get more long-term development.

3. Continue to adhere to the platform, the occupation of wireless Ali platform strategy is obvious, in the product has "seven swords under the Tianshan", that is, Alibaba domestic, Alibaba foreign, a Amoy, Taobao, cat, Poly cost-effective, cloud computing, aiming to build a better commercial platform for small enterprises. Very early Taobao started the "thousand people thousand Face plan", so that each seller Taobao have their own personality. In the mobile internet era, this kind of platform strategy is bound to continue. At the mobile end, there is not a truly molded electric business giant. At this stage by virtue of already have advantages, Taobao wireless end has begun to occupy the market, from the data, Taobao wireless last year's turnover growth near 600%!! Such a large market space, Taobao must occupy and as soon as possible to get the mobile internet electric Industry "ticket" to ensure that the status of the power of the company to consolidate the boss.

4. Wireless product strategy, shop-first to see the latest Taobao Wireless product line revision: Taobao Wireless to join the "micro Amoy", and micro-letter public platform similar to the seller's own account, through the account operation to transform orders; Cat Wireless Adopt a new subscription mode, by the user to choose to subscribe to their own account, to every cat business to better display platform. The above mentioned "thousand people thousand Noodles", in this Taobao cat wireless revision again strengthened, in the mobile internet era, more personalized subscription is the direction of development. Taobao friends revealed a data, the old customer's ability to buy, from the average purchase rate is a new passenger 2~4 times, customer unit Price is new guest 2~3 times. It is not difficult to see, for sellers to maintain old customers, this change is an excellent way, but also played a role in nurturing small sellers.

Before some people said this is Taobao face the micro-letter and the result of hasty challenge, this sentence is not entirely right. I am more inclined to "micro-trust the public platform to push Taobao to go faster" argument. Let each shop to participate in, is Taobao wireless by the best way to keep the attack, so that more sellers to pull each of the customers, from the old customers to get more orders, I believe this will be a mobile internet power industry vane. Not only is Taobao aware of these, there are a lot of startups want to take a piece in this wave tide, before the attention of a call "there is a shop" app, its main function is to pay attention to their favorite shop, has been concerned about shops if there is activity or on the new, there will be push reminders, features concise and practical. Believe that only the bullish trend of the Giants is not a good trend, the need for more such third-party products competition, optimization, in order to make the trend of mobile electric power more clear.