What does social media marketing do? Based on the social attributes of human beings

Social media and mobile Internet is the hottest topic now, and the marketing of social media and mobile interconnection is also the focus of the debate. read a lot of social media marketing articles, each holding its words, still can not cover the final verdict, below I say I see Understanding! Social media definition first from the definition, social media and mobile Internet are closely linked mobile Internet is only a carrier of social media, and from the current trend of development, this relationship is more and more close, with one of the most popular word is: solomo! if a product does not develop mobile end, I believe there must be no big development!

What is social media? If you don't understand it, then take it apart and see that social media becomes the media and that's how it spreads! What remains is socialization, which is the attribute of society, which is a collection of people combined through various social relationships. Socialization refers to the individual in the process of interacting with the society, gradually develop a unique personality and personality, from biological people into the community, and through the social and cultural and role of learning, gradually adapt to the process of social life, in this process, social and cultural accumulation and continuity, social structure to maintain and develop, The personality of a person is perfected and perfect. The above is the encyclopedia of Social and socialization explanation! It's easy to conclude that social media is a tool to help people socialize, right? The six-degree segmentation theory of social media is exactly in line with people's social needs. Second, social media marketing 1, social media marketing let the marketing into the 3.0 era from the cast into the aim of playing! The development of social media marketing has changed the traditional way of marketing, the traditional way to do marketing is by advertising, how much large advertising investment will have much return. But now, the advent of social media has completely subverted the traditional http://www.aliyun.com/zixun/aggregation/8118.html "> Marketing approach!" Now into the marketing 3.0 times, corporate marketing from the blindfolded hit to aim, with a precise crowd positioning, ROI will be greatly improved! Social media era, social media has entered the era of corporate media asset Management! Visionary companies already have digital media asset management departments. 2, social media marketing guiding ideology, passive marketing change active marketing, product marketing change emotion, value marketing. From fireworks, to piggy bank, from IP addresses to real people, from rugged marketing to precision, fine marketing. Let marketing turn into sharing, allowing users to become media, from push ads to interactive advertising. Before exposure, flow and display is marketing, now stressed that dialogue and communication is the marketing of some enterprises micro-BO, micro-letter are running away! The enterprise is different, the Micro method is also different. Business Micro-Marketing recommendations: Do not naked commercialization, first of all, do not consider too many commercial factors, micro-bo, micro-letter is a communication with consumers and fans of the tool, to be treated with a service mentality. Wait until a certain number of fans, then commercialization, so that fans to participate in the process of brand communication and marketing. Enterprise Micro-marketing objective positioning also to distinguish between: 1. Large state-owned enterprises should pay more attention to the value of service, in the first time to respond to the call of fans, reflect the brand reputation, crisis PR value. 2. Medium-sized Enterprises, should focus on micro-bo, micro-letter dissemination of value, forming a fan group. reflect the brand to enhance the value and part of marketing value. 3. Small businesses should use creative and interactive methods to attract fans, guide interactions, and create word-of-mouth effects among fans while providing corporate information. It embodies the value of Word-of-mouth communication and overall relationship marketing.

establishment of relationship is the core of deepening relations is the purpose of the above, the socialization of the core is through the establishment of relationships to develop a unique personality and personality of the process, then social media as a social tool is a necessity, then the social media marketing must use this point, that is, relationship chain marketing bar! Feelings, The transfer of values is how to establish a relationship through social media to develop your unique personality and personality? Birds of a feather flock together, the common feelings, values are the formation of a unique personality and character of the foundation! Active, accurate is the method of social media marketing is the initiative, is the initiative to spread your feelings, values! is the initiative to establish contact with others! Precision is to find the product of the crowd must be accurate, this is also attached to the target group of common feelings and values, interests and so on! Cultivating loyalty is the idea that asset appreciation is the goal how to make your fans loyal to you? First of all, you have to care about your fans! In fact, for your fans to serve, give them what they want, so that will form Word-of-mouth communication, your business assets will add value! This is your ultimate goal. Third, social media methodology 1, the personification of relations is the relationship between people, there is no relationship between organizations and people, good relations to speak, to do people. Any person is a tune, so the enterprise socialization to have a distinct characteristics of the adjustment; think about the soul of the three major religions (Buddhism, Christianity, Islam). Why? Avoid: No one can be recognized by everyone, everyone has their own social circle. 2, the Neuron model to customer perspective to achieve customer focus on transformation or consumption transformation. Enterprise Micro-marketing neuron System Model: Information + relationship + interaction. In catering, for example, consumers may take several factors into consideration, 1, the flavor is characteristic; 2, seasonal; 3, there are no parking spaces, 4, traffic is convenient, 5, dining environment 6, Price 7, food safety problems, 8, happy appeal; 9, service demand; 10, take advantage ... Based on the demands of these consumers, we can identify the neural system model of micro-blogging operations. 3, Kol management relationship is the core, content is the basis, interaction is the heart, enhance the relationship by interaction, expand communication by interaction, Word-of-mouth impact by interaction, brand building by interaction, effective planning topics, find and actively affect the key Kol. Summary: My personal summary of social media Marketing 4 step strategy: 1, find the person 2, say dialogue 3, establish a relationship 4, into the feelings