What does the success of the Tmall Genie mean for the Smart Home Industry?

[PConline talks] Another year of double 11, this time the Tmall spirit continued the glory of last year, won the single product sales champion in the consumer electronics industry of Tmall platform, and this smart speaker product has also replaced the double 11 The mobile phone category of the sales champion. Why the Tmall Genie can, this will be the issue that this article will focus on.

Seeking a more convenient and natural way of interaction is the basis for the emergence of smart speakers

I believe everyone has heard the saying that the biggest difference between humans and animals is that people can make tools and use tools to work. In the long and long years, we are constantly making more efficient, more automated and smarter tools to replace our labor and liberating hands.

The emergence of smart speakers is due to the development of voice and semantic technology, and existing technologies have been able to support people's daily needs. Before the advent of voice interaction tools, many of our operations were still done by individual hands, and the introduction of smart speakers and AI voice assistants brought a second liberation of hands.

AI voice interaction can make people ""multi-threaded"". For example, when we were eating potato chips and watching TV, we wanted to adjust the air conditioner. At this time, we should leave our eyes off the TV - take out a meal paper - wipe the hand Clean - pick up the air conditioner remote control - press the adjustment button - then put the remote control down - pick up the potato chips - eyes return to the TV; now this series of operations now only one sentence: ""Tmall Genie, help I adjusted the air conditioner to 25 degrees. It is convenient and painful, and the pain is the market.

In this year's Double 11 event, the Tmall Genie of Alibaba's A.I. Labs also joined the carnival, adding a number of special gameplay for the Double 11. By using the Tmall Wizard, you can realize the red envelope alarm clock, the voice grab red envelope, and the explosion list radio station, so that consumers can buy while listening. In addition, through the Tmall Genie, the voice can collect the green energy of the ant forest, and this function alone triggers a million user interactions.

The same is the voice interaction tool, why do you have to take the Tmall Genie as an example? Because the Tmall Genie not only has phenomenal performance products, but also has the industry's leading position.

According to the report of China's smart speaker market released by the world's authoritative market research organization Canalys on November 6th in the third quarter of 2018, the Chinese market shipped 5.8 million units, an increase of 1.0%. Alibaba's Tmall Genie shipped 2.2 million units, ranking first, and the ""double 11"" win was also a continuation of strength.

Tmall Genie has a full range of ecological support for the Alibaba economy

The Tmall Genie has tens of millions of online audio content. In addition to music, there are also a wealth of preschool resources, such as children's stories, children's children's songs, etc., can help preschool children learn knowledge in play; biological encyclopedia, story encyclopedia, can accompany children, entertaining and entertaining. In addition, check the weather, check the news, voice shopping (Tmall, Taobao), mobile phone recharge and call out (hungry, box horse) and other functions are also available.

The ecology of the Alibaba economy has created the No. 1 service delivery capability in the Tmall Genie industry.

The Tmall Genie has achieved all aspects of content listening, children's education, life entertainment, information inquiry, and life assistant. A smart speaker is easy to use throughout the family: children can be used as smart partners, tell stories, talk about literature; they can use it to check weather and news information; parents, grandparents can use the Internet to shop .

At present, Tmall Genie has provided intelligent services to more than 5 million homes. The huge user base and rich functions allow it to receive more than 40 million trainings per day, becoming smarter and more intimate.

The leading position of sales volume is being transformed into an ecological superposition effect. Up to now, there are nearly 400 home appliance brands of Tmall Genie, nearly 300 IoT platforms, and more than 75 million connected smart devices. This double 11, the Tmall Genie smart life products won 28 first.

Seeing the current, lowering the threshold of smart homes and making the IoT industry consumer market

All-round industrial advantages are already the advantages accumulated by the Tmall Genie. What did the Tmall Genie do now? The Tmall Genie has set its sights on the broader IoT ecosystem, launching a series of smart hardware, and behind it is a deep grasp and consideration of the smart home market.

In the current mainstream home market, most smart home products still have many problems such as high unit price, complicated use environment requirements, and complicated pairing process. The technical maturity and industry barriers related to the pairing agreement affect the user experience. In addition, consumers are required to renew all the traditional home appliances they are using, and it is also difficult for some people.

The purpose of this new smart product launched by Tmall is to help the public to achieve simple, fast and low-cost intelligent transformation. Through the core voice interactive port of Tmall Genie, and with a few low-cost smart accessories, users can create a complete set of AI voice intelligent control infrastructure for less than a few hundred dollars, without replacing the current Under the premise of home appliances, the voice control of most home appliances in the house is completed, which truly realizes the inclusiveness of smart technology to the public.

PConline summary

Focusing on the present, from the Tmall Genie X1 to the Tmall Genie Sugar, the strong industrial integration has laid the cornerstone for the Tmall Genie to be favored by consumers, constantly reducing the threshold for reducing the voice interaction of smart homes, jointly launching relevant Zhilian Suite to cultivate and expand the IoT Industry consumer market. Facing the future, the Tmall Genie is not just a smart home. As a voice interactive portal, the Tmall Genie will become an important part of the future.