What is Fitmob? The Chinese square dance in San Francisco

Absrtact: What is Fitmob? The Chinese square dance in San Francisco. Fitmob was born in San Francisco and is a community-style Non-mainstream fitness company. All of Fitmob's fitness programs are outdoors and do not require extra equipment and look less serious professionally

What is Fitmob? "Chinese square Dance" in San Francisco.

Fitmob was born in San Francisco and is a "community-style Non-mainstream fitness Company". All of Fitmob's fitness programs are outdoors and do not require extra equipment and look less serious, which can be discerned from their name, such as Weapons of ass reduction (slim-butt weapons), Guru Gone Wild (free yoga?) ), sweat soiree (sweating body).

But that's not the most interesting part of it, and what makes me excited about it is how it works--Follow your fitness Mentor, go out and do the workout outdoors. What does it feel like? I can imagine the Chinese square dancing aunt.

Fitmob from users and fitness programs, looking for good coaches and talented people to do their brain-hole to do fitness programs and courses, and gradually build up the interest and location of online and offline social circles. Fitmob, who had been stationed at a San Francisco port, welcomed the experience and its fans, a model that gave them 9.75 million dollars in a round of financing, and now it has proved its success, and in January 2015 it got 5 million dollars in B-round financing, Let your model go to the gym in more cities in North America.

I saw the O2O of the neighborhood community, which inspired my brain hole.

As an example, in this era, the offline community seems to have faded away, the old people's club has long gone, we go farther to the classroom, with more unfamiliar people, but for our neighbors, never know, and never want to understand. It makes me wonder why we need a neighborhood.

So, suppose we open up a place in the neighborhood, invite the community to reach people, do handmade, watch movies, carved rubber chapter, idle time, with the sex to join; or just copy, do a Chinese community version of the Fitmob, the main outdoor fitness, or take the children read stories, heaps of sand dunes, swimming. "Huangfa, and Yizhan."

Here we have several elements: a centralized offline scene, quality users, and the small white they attract, as well as their potential wealth-skills and experience. In the past, such intangible wealth cannot be standardized and sold on the internet, and even with such attempts, it is often impossible to get good operations, such as Google Helpout has been shut down. But in the line, based on face-to-face form, the value has been strengthened. This may explain why offline education is making money, while the online is struggling to explore business models.

Maybe someone should ask me, where is the business model?

Fitmob pricing strategy is also interesting. The more users participate in activities, the lower the course charge, such as your week to the last class, each class is 40 dollars, if two times a week, each class fee is 20 U.S. dollars, three times may be reduced to 10 dollars. In fact, this is a consumer-to-consumer skill exchange, the transaction closed loop already exists.

Perhaps, someone should ask me, in China, this is feasible?

The birth of Fitmob also has its geographical genes. California's sunny and large lawns allow outdoor fitness and sports to go well. China is now more like countless New York, it may go to try ClassPass, emphasis is convenient and affordable. But in my opinion, Fitmob is its community value, based on the relationship between interest and geography, because it is feasible regardless of what kind of products are put in. I draw a piece of land, invite the skill person to settle in, again use ClassPass mode to charge, how?

After all, China's square dance has been successful, and attracted countless Aunt Uncle users.