What is the common problem of China e-commerce website

      Many people who run E-commerce sites always think that the atmosphere on the home page is just like a portal, giving people a sense of trust; if it's simple, it's like a personal website, it's hard to get the first sense of trust. With the development of Chinese netizens, more and more netizens have thought that a good website should fully consider the feelings of netizens, save the valuable time of Internet users, so that netizens can get more things in the limited time of surfing the Internet. Instead of allowing netizens to find half a day's information in the Web site, after reading the home page, the dazzling results.

  Home content and miscellaneous       Open most of China's web site, home basically a lot of content, give people feel very rich appearance, some self-proclaimed portal site, information is more can not more, the general site also has two or three screens. More than seven or eight screens.       Let members see the homepage also need to pull Half-day page, not to mention the homepage of the site can let members in the shortest time to remember. Many websites claim to be information synthesizer, on the home page want to all the information displayed to members to see, deeply afraid members do not know how much information about the site, in the limited homepage pages, the site is always want to provide information in the Web site in miniature on the homepage, resulting in more information and miscellaneous, the focus is not very prominent. Homepage design of the five major elements        Let members find half a day to find the information required by members, while some sites in the construction, lack of good information to guide the function, so that the site chaos. Many sites are not because the location is not clear, but because there is a good positioning, but in the actual operation of the process, do not know how to choose and give up, the results always want to put all the information to the home page, so that members can see, so the page is more and more complex, the focus is     function flow is messy       refers to the site function, but also the specific embodiment of the common Chinese website. A lot of websites call themselves how good the website is, how perfect the function is, and how to innovate. These statements are the site to stand on their own point of view to promote, to attract members of the game.       Website In the development of new features, did not take into account the feelings of members, did not consider the site's existing resources and advantages, many sites to introduce new features, always think of their own function than the opponent's good, certainly back to get members of the favor, but the result is often the opposite, Because the member has been accustomed to the function of the opponent's website, suddenly change, members can not accept and recognition in a short time, while the new feature launch time is not very mature, because the site itself lacks a certain membership support base and market sedimentation factors. Web Site Feature Description       Many sites are improving from your opponents ' site, not from their comments and suggestions, because the function of the opponent's website is to be a member of the opponent's website, if you improve on the function of the opponent's website, is to bring inspiration to opponents, help the opponent improve the function. It can be said that China's web site most like bold innovation, especially the bold innovation of features, but many of China's web sites to launch new features, but not the support and recognition of members, the last new features in the market, gradually lose the advantage, but is strong onHand to learn.       website is not about whether the function is innovative, whether the function is better than the opponent, the key is that the function of the website must be recognized and supported by the website members and like on it. There is no need to provide much complexity and complete functionality. The perfect function is already good function is for the member to say, but is not aimed at the opponent website and the network, because the website biggest capital is the member to the website support and the approval.    services are many and all equal to no service, few can win the hearts of customers       China website in the sales of services to customers, always said that their website can provide what services, say a lot of, As if a website can meet all the services required by the enterprise. Many e-commerce sites in the sale of services to customers, always said that the site can provide corporate website construction, corporate information publicity, to find targeted customers and other services.       Enterprises to listen to the site and joined, but not much effect in half a year, this time just feel cheated. The website can provide so many services, but each service is greatly reduced, can not achieve the effect of service. So the common fault of Chinese websites is that there are many services but no service.       such as an E-commerce website company more than 20 people, in the sale of products and services to customers, but said a lot of services to the enterprise feel very tempting, the website said that they can provide 100 kinds of services, but the company limited to human, material, Financial resources and other aspects of the restrictions, up to 10 kinds of services to achieve the best results, now the site is to claim to provide 100 kinds of services, the results of the site to achieve 100 services, only in the quality of service, greatly discounted.       An E-commerce Web site for more than 20 people, how many things can be done and how many quality services can be provided? Enterprises in the acceptance of E-commerce site services, must take into account the quality of service, not the number of services. So personally think that China's E-commerce web site would rather according to the actual situation of the company, to provide how many services, and to do a good job of each service to do fine words, on the true of the enterprise and the external said that the number of services to the site.       can provide 10 kinds of services, and can make each service in place to provide quality 10 kinds of services, then for customers there are 10 kinds of boutique services. And for those who claim to be able to provide 100 kinds of services, the result is not a service to do in place, the result of all services to a large discount, is tantamount to no service. 　So China's website must do what it wants!   Columns and miscellaneous       The common problems of Chinese websitesThere are many columns and miscellaneous. Open any Web site, there are more than 10 columns, more than dozens of columns. So many columns, and the site's many and all the positioning of the association, but the site is limited to human and financial resources and other factors, can not do each column well, do fine, so many of the site's column is just an empty shelf.       There is no substantive content at all. Not to achieve the purpose of providing services for members. Many of the site's column unmanned management, no maintenance, information is not updated for six months, or updated information is mostly reprinted or outdated information, simply can not meet the requirements of the website commitment members.    positioning more and full       due to the expansion of the site is very large. Web site capacity is also very large, so that the site in the early days of construction, always as a gateway and a synthesizer. When the website is built, it always has a lot of positioning and always want to take all the customers, can provide a variety of customers with a variety of customer services required, but with the continuous development of the network, as well as the market segmentation, so that the original positioning of many more and more difficult to survive the site, but always see the location of professional site repeatedly successful.       In the development, the center is not prominent. So that the direction of the development of the site is not clear, vague and unclear. Causes the website in the concrete operation process, the focal point changes to go. Finally to the member's feeling is a "Sibuxiang" website. There are many "Sibuxiang" websites in China, because they are all caused by many positions. Positioning more and all of the Chinese website is a major common problem.    Page Qiao       China's web site in the pursuit of home page information rich and full of the situation, and the page design is also pursuing the fancy, simply do not pay attention to practical effects. Whether it is a recreational site or e-commerce sites and corporate sites, are pursuing the fancy, let people see the dazzling.       from color changes to picture changes and so on, are pursuing the fancy and visual effects, did not take into account the real purpose of the members to the site, the purpose of members to the site is to find information, is to find what members need, rather than to enjoy the site design and pictures.       did not take into account the psychological feelings of members browsing the site. Does not consider the member browsing the website the primary and secondary factor, the art and the picture decoration just assists and helps the member to browse the website to be more convenient, more comfortable. Instead of highlighting the site's graphic design and pictures. I have seen many websites in China that are very prominent site design and art and pictures.