What is the focus of the site's link creation?

Absrtact: In the past primer on search engine marketing, we have discussed the importance of importing links to success rankings. We've discussed a lot of issues around this topic, but we haven't posted a specific discussion from a search engine's point of view, how

In the past introductory article on search engine marketing, we have discussed the importance of importing links to success rankings. We have discussed a lot of issues around this topic, but we have not posted a specific discussion from the perspective of the search engine, how the link building is successful. Let's make up this section now.

What is the point of establishing a link?

Your website is the representative of yourself on the Internet. It is a major asset to your business and is often used as your network business card, brochure, detailed sales brochure, related document material, and an important product or/or service distribution point. It's also one of the areas where you specialize in internet expertise. If your site provides them with valuable items on topics of interest to Internet users, you need to let the world know. Think of the feat you have contributed to the improvement of human nature (or at least a chance to change that).

Link building is a very important form of online self-promotion. You contact other webmasters, connect sites, and let them know that you have a website. If you work hard and put all your effort into your website, prove it to them, and they will help their customers get to your site by returning links. My friend, this is the essence of link building.

Think of link building as an opportunity to build your reputation online. Since your site may be one of your most valuable assets, it is important to consider link building as a top priority in business construction. Don't make the mistake of thinking it will be immediately satisfying. Successful link building needs long-term investment, not in an overnight or a human investment can be solved. You need to constantly devote creativity and time to link building. Good things always come to those who are patient (and to those who are clever at work!). ）

Bing's strategy in link building

Bing's position on link building is straightforward-we care more about the intent behind the effort than on the use of link building technology. That is to say, technology is used for the purpose of General Service. Please allow me to explain.

The top priority of Bing (other than the general considerations of other search engines) is to help searchers find relevant and useful content through search. Rather than specifically search engine optimization for search engine crawlers (also known as bots), the direct goal of search engine optimization technology is ultimately more effective in helping users.

Webmasters who have added value to their users ' web sites based on people's needs will see their page rankings increase. So where does the value increase come from? Content is good, original, text-oriented content.

How do I get valuable import links?

Don't make mistakes: get the right and high value of the import link, this is not a TV fan buried in the sofa to eat potato chips while watching TV as simple as the task. It's a tough job. If it is easy to get valuable import links, then everyone will do it, and everyone will get the same effect-mediocre. But it's not that it's hard to imagine or not to succeed. Perseverance and diligence are extremely important, but in order to get those valuable import links, there must be something valuable and intelligent.

We have said before, say again: Content is king. If you want to attract valuable import links, providing high quality content on the Web is the single most important thing. If your content is unique and useful to people, the results will naturally attract visitors and get good links automatically. By focusing on the content, over time, your site will naturally get those coveted import links.

But not all import links can be created? Not at all. Your key goal should be to gain quality web sites that are authoritative in your field.

Web dependencies

Dependencies are important to end users. Like your Web site content is about model train, but an illegal medicine site as an import link, which obviously does not match the interest of your customers. This unrelated link is of little value unless the site you are linking to is linked to a website that is relevant to the content of your site (and if you want to manipulate anything, it may even result in punishing your site). Why? Because there are a lot of sites to create the only purpose is to do links, these sites even a clear theme is not (in addition to have seemingly random, in fact, in order to make money export links). Because these sites are not helpful for Internet users to find useful information, search engines treat them as useless junk to end users, and therefore link websites with them as junk links.

You see, search engines know everything about your site links. Just as we see your site through the web crawler of search engines, you also see the sites you link to. We see both the content of your website and the content of the website you are linking to. Just to think about it, if you disconnect completely, the loss of the import link will be huge.

Authoritative website

So what kind of links are valuable? It's really simple, isn't it? Because the relevance is very important, so to maintain the maximum attention to it, the relevant site has the greatest value. The website with excellent content, the website with the foundation, the website with strong relevance (basically, these sites are the authority of their own domain), are regarded as authoritative website, take them as their import link. And as the authoritative website, when chooses the website as own export link, also will choose the more valuable (if you want to become the industry authoritative website, cannot casually link to the irrelevant spam website). Have a good method of search engine optimization, steady development history, excellent content, authoritative import links, will get the status of authority. The more relevant you import links, the more authoritative the search engine will think your site is more authoritative. As long as the provision of reliable content, smart to take care of link building, these are the result of the inevitable.

Abnormal

So what's abnormal? Abnormal is that you want to deceive search engines, using the search engine ranking algorithm, set the content of the site to seek a higher ranking. Such deception can be relatively harmless to elevate the rankings, but this quick-selling is undoubtedly a fraud, is useless work. And because most search engine bots will be browsing the entire site, the result is that the good sites we link to are slowly leaving us in the arms of other sites, and, worse, we're responsible for these cunning acts on the site.

If a search engine worker perceives a site that is not normal and is likely to play tricks, it will be examined further to see if it behaves as follows (including at least the following behaviors):

1, the number of imported links in the short term suddenly increased dramatically

2. Most of the import links come from unrelated blogs/websites

3. Use hidden links

4. Get import links from paid link farms, links, or infamous "vicious links"

5. Exporting links to notorious spam sites

If a site is detected to be highly likely to manipulate rankings, the site will be given a garbage rank factor depending on the type and severity of the violation. If a site garbage class is high, it will be penalized for demotion. If the violation is extremely serious, the site will be temporarily and even permanently purged from the search results.

Use the Webmaster Center Reverse Link Tool

Are you curious about who is connecting to your site? Are you curious about how Bing assesses the authority of each site? Look here: Bing's webmaster tool, which has a dedicated reverse link tool. (If you haven't registered your site in the Webmaster Center, check out the tools on Bing's webmaster Center to learn more.) After landing, you can click on the site list page you want to check the site (a webmaster can register a number of sites under an account), and then click the Reverse Link tool tag. The page score displays the associated values for each linked page.

What can I do to get good, legitimate import links?

OK, you already have a great content, do you want a good import link to connect? As long as you are patient enough, you will wait. But sometimes you want to change a little bit of progress, you want to be in accordance with the premise of speed up, it is necessary to actively go to the link building!

I said link building was a daunting task. But it might be more appropriate to call it a job that needs to be brain-driven. Here are a few smart ideas to help improve your site, attract customers and insiders. Note that all of these ideas are assuming that you already have useful, original and professional content that users want to see your content, and that the relevant site administrator wants to link to you. Well, let's look at these methods:

1. Make your website a commercial brand, and always embody this goal in your website content

2, identify the relevant industry experts, product reviewers, bloggers and media personnel, and let them know your site and site content.

3, write and publish concise and informative Network news bulletin is a need for development

4, the professional articles published to the network article directory up

5, add some related blogs and forums, if you feel appropriate, you can put the content of their own site (note: Some blogs and web sites to user generated content (UGC) created in the link added "search engine do not calculate this link weight (rel=" nofollow ")" Properties. Creating links to your content on these blogs/sites is not automatically generated by search engine-approved return links. If readers love what they find, it might be nice to create an export link to your site. ）

6. Use social media sites such as Twitter, Facebook, and LinkedIn to maintain a stable relationship with people in the industry who may return to link to your site (first make sure you have links to your site in your profile)

7, email subscription Notice to create online newsletter on your website

8. Create a blog or user forum for communication on your website *

9, to join the relevant industry associations, to participate in their activities, especially the association online forum related activities

Finally, try to become an expert in the industry and let people know that your site is full of your talent and wisdom.

If you want to use these new ideas, be sure to persevere. First to the strong, after the attack. Take a regular look at what you can really do, make it a part of your contributions and persevere and keep improving. You have to make your content worthwhile and leave a good reputation for regular updates. This is a good way to attract new visitors and keep repeat customers.

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