What is the impact of site ads on the click rate?

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Recently began to research ads, I analyzed, sorted out a few content, sent to and webmaster friends to share, write bad, we don't laugh.

Now a few simple questions that directly affect the site's advertising clicks:

First, the advertising location of the launch, this is the most important. A good advertising position, so that visitors can see at the first sight, and let him have to go to the point of the impulse, or to confuse him, so that he felt that the content of the advertisement is what he wanted to do this, advertising clicks must be greatly increased.

Similarity of advertising content and Web page content

such as an emotional literature site, we put the advertising is best to make friends or matchmaking, or flowers, because the users of this kind of site is mainly a number of men and women in love, they may be more interested in these ads, if the GG match out of what dental ads, that even, You should go backstage. Competitive Ads Block all ads that block this web site, if your site is beautiful, then you put ads, you may wish to find some of the ads, look at the beauty station is generally some big masters, Wolf Friends mostly, please allow me to say so, we should give, This will increase the click rate of ads.

Third, the website advertisement do not do like the television advertisement

Website ads do not do like TV ads, TV program ads are mandatory add to let you do not look, and the site ads, feel that the credibility of the natural will not pay attention to, of course, if only for the display of a brand, it is another matter. At this time we have to consider a user experience degree, can not blindly play window ads or floating, these ads tell the truth are very annoying, and some people do not understand the computer, see the automatic window, immediately think it is a virus, and then put your site off, of course, if your site is really rotten, You do not intend them to look into it, then you can put some more window to try, more than apply for several alliances to put together, such a station is equivalent to the flow of multiple stations, the full use of resources.

Four, the website link URL is the homepage

If someone else sees something on your website, and points it in order to learn more about it, and these ads are almost all linked to the homepage to go, others will spend a long time to find that thing, of course, the words of advertisers is understandable, I hope you can enter your home to see more things. But it is best not to do so, directly connected to the detailed page will be better, so that we do not need to circle a lot of curved, increase the user experience is very important, please remember this point.

Here are a few personal views on advertising, hoping to inspire the advertisers:

I. Placement

The similarity of advertising and Web page colors. It's like the animal protection color studied in biology class, hehe. Including the type of site, the main browsing population (age, gender, professional nature, etc.), according to the nature of the ads to choose the corresponding human, so more vulnerable to the attention of the corresponding people.

Ii. Advertising Content

Can do eye-catching or eye-catching point, this is mainly to let people notice, but the content should be made plain, do not exaggerate, because now this boast of advertising is really a lot of people hate.

Iii. Advertising Links

Try to directly link to the address of the ad, and don't let people search for those things on your site.

As early as a few years ago, people still do not understand, everywhere is full of unrealistic ads, and there are too many people do not believe these ads, the results found to be cheated, and now, we have gradually become aware of this, so these ads are gradually no one to pay attention to. If Google ads, Baidu theme, and all the advertising Alliance and all the webmaster, can be aware of this, and take action, I believe that in the near future, appear in the website above the ads have become authentic and credible, by then, the ad click rate will rise. Then we browse again, advertising fees, then pay attention to these from now, why not!

I station: www.meinvtp.net If you have a better opinion, I hope we also take out the exchange to share, thank you!