What is the market meaning of the cloud TV standard?

3 months after China's color TV industry entered the cloud era, the industry standard of cloud TV finally comes out, Beijing Zhong Yi Kang Times Market Research Limited Company, TCL, Phoenix, first financial news and so on 20 authoritative organization and the media jointly release the world First "cloud television industry recommendation Standard", to cloud TV from system, platform, hardware, software, application, Interactive, service, industrial chain and other aspects of the overall definition.

Admittedly, the "standard" of the timely and health, technological progress and industrial integration is driving the rapid development of cloud audio-visual industry, and in this industry change, the immutable is still "terminal first." From the release of Super Smart Cloud TV, to the first pre-sale, then to the "standard" release, Cloud television leader Tcl ubiquitous figure may be interpreting this point.

"Whether the whole industry, or consumers, need to have a unified cloud television standards to gather industry consensus and guide consumer buying," said Li Kixiang, vice chairman of the industry, when it comes to "recommended standards for cloud Television". And the Ministry of Industry and Digital Television standards Compliance Testing Center Deputy Director Zhang Subing pointed out, "through the establishment of standards, you can standardize the development of the entire industrial." ”

Bing, vice president of China Electronic Video Industry Association, pointed out, "whether it is triple-net integration, intelligence or cloud services, in fact, the first is often terminal." Since August, China's color TV industry manufacturers have acted, TCL and other terminal manufacturers have launched Cloud TV, the domestic color TV industry into the cloud era of the big curtain.

In the view of Luo Qingxi, director of Paller Advisory Body, action is the most important relative to industry watchers. "Now many domestic brands dominate the ' Cloud TV ', is in a rainy day." Now it and other electronic industry changes quickly, if one day the market environment really changed, color TV enterprises turn around, I am afraid it is too late. ”

And in TCL Multimedia CTO Chen Guanglong, the enterprise perhaps should rise earlier. As early as 1998, they began the development of intelligent Internet television, followed by the combination of Microsoft and the "Venus Project", and last year launched the first domestic smartphone based on the Android operating system, this forward-looking also gives more domestic color TV companies to provide a better reference.

According to the standard, the cloud television should have six core elements: such as the open operating system for TV customization, a professional cloud TV platform, cloud computing, cloud storage technology, hardware will not need to upgrade after the standard. In this regard, industry experts pointed out that, in addition to products, color TV manufacturers will be the future competition of the entire ecosystem. has many partners, occupies the software development platform, has the global research and Development organization and the LCD panel 8.5 line and so on resources guarantee enterprise can become the future real navigator.

(Responsible editor: The good of the Legacy)