What is the real mode of e-business in the future?

Interpretation of Science and technology: the relationship between electricity dealers and consumers has been the focus of discussion in the industry. From now on the electricity market operating mode, basically is the enterprise will sell products to consumers, consumers generally can only passively accept enterprises to do a good job, this is now Day Cat Mall, Jingdong Mall, Suning easy to buy and other electric operators to implement the business model.

Now, there is a new type of electric business model is constantly being mentioned, that is, let consumers become the leader in the transaction, the enterprise becomes the consumer "private processing plant", that is, C2B mode. This model allows consumers to choose their own needs of customized goods rather than passive acceptance, to meet the needs of consumers psychology, and enterprises can be based on consumer demand for accurate production to improve supply chain efficiency, reduce inventory.

However, the seemingly win situation in fact, companies still have more revenue, consumers have only received comfort and a small amount of concessions, and enterprises to improve productivity and reduce inventory significantly reduced costs. The innovation of any one mode must really take the consumer as the core to go farther.

The following is the report of the China Business Daily:

Editor's note c2b (ie, customer to business consumer to enterprise) mode was first proposed by Alibaba Group chief of staff Zeng. "The business model is only a transitional one, the real mode of e-business in the future lies in C2b." He believes that the standard mode of business is the mode of operation of the traditional industrial economy era, with the development of the Internet in the future, consumers are becoming more and more sound, the future value chain is the first impetus from consumers, not manufacturers. Therefore, customization will be the future of the mainstream business model, its requirements are personalized needs, many varieties, small batches, rapid response, platform collaboration. In the field of e-commerce, is the C2B model the future of business utopia, or within reach of the value of growth? This issue is discussed in depth.

E-commerce in China after more than 10 years of development, online shopping has long been nothing new, online purchase with its convenience, richness and other advantages of the popular. However, the current online shopping is based on the traditional production and retail system, E-commerce is only using the Internet to improve the efficiency of retail.

With the rise of the 80 and the new generation of consumer groups, often have users complain: online shopping often often lost in the mass of goods but still can not find the appropriate one, businesses do not understand their real needs, they are only a passive recipient and have no right to express their love and evil ... The C2B model is the kind of demand that emerges. Although it can be said that the emergence of the C2B model coincides with its time, but this model to go to the end, but also face a lot of reality constraints.

Both Enterprise and user win

In the C2B model, consumer demand is determined in advance, so that it can accurately produce, improve supply chain efficiency and reduce inventory.

In C2B mode, c refers to the consumer, B refers to the enterprise. The so-called C2B E-commerce model is the consumer of the business model of the enterprise, and the Customer (enterprise-consumer), Consumer-to-consumer (consumer-consumer) mode, C2B E-commerce mode is not the core of the business but consumers. In other words, to give consumers a say. What is sold in the past by the merchant, and in the C2B mode, is the first voice by consumers, speak out what they want and prices, and then by the merchants to meet the needs of consumers.

In the industry's view, this forward-looking business model is bound to have a disruptive impact on the entire e-commerce industry. Li Chengdong, an independent analyst, pointed out that in the traditional production mode, the production of what kind of products by the enterprise, but, in C2B mode, consumers have made a clear demand for products, enterprises must change the present mode of production and operational thinking, in order to need quota.

At present, the core of the C2B model is to create a powerful purchasing group by aggregating dispersed but large numbers of users, thus changing the disadvantaged position of the user's one-to-one bid in the client mode, so as to enjoy the benefits of paying for the goods at the price of a large wholesaler.

Li Chengdong that this mode of production will bring both enterprises and consumers a win. The worst part of traditional retailing is poor inventory control and a weak supply chain, which leads to overpriced goods. In the C2B model, consumer demand is determined in advance, so that it can accurately produce, improve supply chain efficiency, reduce inventory. And consumers can get a lower price to meet their own needs of goods, is stone.

For the electric business platform, C2B mode emphasizes the formation of good communication with consumers, and accurately meet the needs of consumers in order to drive sales, which will help to the vast number of electric business platform from the price war to increase sales of the mode of liberation.

The founder and chairman of Shop No. 1th Gege the C2B model. He believes that in the C2B model, the business in the decision before making a precise knowledge of the needs of customers, so that businesses can according to the specific needs of customers to scale procurement or production, on-demand customization, so reduce or even eliminate the inventory and corresponding costs, this model full of potential.

Previous 1 2 Next