What is the reason for the announcement of agriculture?

Sina Science and technology news August 24 afternoon, Lok see today's conference, officially announced to the outside world to enter agriculture, set up the music as the Internet Ecological Agriculture (Beijing) Co., Ltd., and announced the overall layout of the music, the food electric business Platform "le Life (www.lelife.com)" has been on the August 18 online test.

It is reported that the music under the control of the company's wine vertical Shangping Network Wine Network CEO Rui will serve as the Internet eco-agriculture chairman, Sheng as music as the Internet eco-agriculture Vice president. Today, Gaoyou Agriculture and the gaoyou Lake Hairy Crabs Industry Association signed a cooperation agreement, the future of the two sides will be in the field of agriculture to expand in-depth cooperation.

Rui revealed that the tourism industry will follow the vertical integration of thinking, the future will be integrated agricultural production and processing, fresh agricultural products electric platform and cold chain logistics system, agricultural brand operations, agricultural products, financial investment, such as the entire industrial chain.

What does music do as agriculture?

Why choose agriculture as the next force point? In this regard, Sheng said: "Le Vision has been through the Internet model to transform the traditional industry." Modern agriculture, as an important part of emerging industries, is closely related to human health and quality of life, and is also an important strategic direction for the country in the next decade.

"Safe, high-quality food is the basic needs of the people, using the Internet to change the traditional agricultural production, lagging the market conduction, disorderly processing means, the confusion of the origin of the logo, but also music to adapt to the times and the market a choice." "Sheng said.

The first category of this choice is fresh products-hairy crabs. Unlike the Yangchenghu hairy crabs that are now advertised on the internet, the idea of a "hero without asking the source" has been pushed to push the six-producing areas of lake crabs to break the "only Yangchenghu authentic" concept of consumption.

Sheng, vice president of Internet eco-agriculture, said that the annual Yangchenghu production of hairy crabs was 2300 tonnes. Only Jingdong (30.96, 0.14, 0.45%) on the mall in a shop before the August pre-sale volume has reached this figure. How many really Yangchenghu hairy crabs?

"Counterfeit, bathing crabs, etc., has been a public secret of the industry." Sheng said that when each website is selling "authentic Yangchenghu", it is against the spirit of the Internet. Hope to change this pattern of hairy crabs.

Push Music view food electric business Platform

The same day, Le Vision also announced its food electric business Platform music Live officially online. Users can through the five-screen music linkage (PC, Phone, TV, Pad, Film) experience to the origin can be traced back, then buy, interactive and other services.

Rui revealed that Le Life (www.lelife.com) will be as a basic platform to undertake the industrial chain of various industries, is expected to be officially in October this year, the entire category on-line, the site will be able to manage the food cover "People's Daily table consumption." (Elwyn)