What is the relationship between domain name and website optimization?

According to data released by China Internet Network Information Center, As of December 2013, the size of China's internet users has reached 618 million, the number of netizens showed an explosion of growth, which is a huge potential market for enterprises, but how to build an attractive web site, as well as the choice of what kind of domain name can be conducive to SEO and other questions for enterprise managers is universal.

Speaking of the choice of domain name, the first thing to say is the domain name suffix,. com/.net/.org/.cn/.com.cn/.gov/.edu is a common suffix. From the actual operation, the domain name suffix for SEO impact is not small, but the different suffixes in the search engine weights are different,. gov (national institutions),. org (non-profit public interest groups) and. edu (educational institution), because of the stricter application conditions and the generally high quality of the website, Easier access to the engine's trust,. com domain name is the most widely popular universal domain name format, the weight of natural high,. CN is the top domain in China, the domestic SEO is more favored, the value and the weight is higher.

Domain name registration time and the length of the duration of the SEO site weight has a certain impact. Generally speaking, the longer the registration time, the longer the renewal of the higher the credibility of the domain name, the search engine will give the domain name relatively high weight, is conducive to the site is quickly included, ranking also more forward. And in the site of the SEO process, the search engine to the theme of a site analysis, it is necessary to first find the words in the URL, so the domain name contains key words have a strong advantage.

Domain name transactions, registration information, and so on SEO also have an impact, in order to ensure that the domain name has not been purchased cheating, in the selection of domain name to identify the transaction history, and domain whois information should be the correct registration information to ensure that the search engine recognition.

In the choice of domain name, the webmaster also pay attention to the domain name of the memory difficulty, concise concise, easy to remember and the meaning of the domain name is the first choice, a good domain name, you can make users remember the site, and thus have the will to visit the site. In contrast, the customer experience poor, decentralized weight of the long domain name, the SEO advantages brought by it is far from the disadvantages of its many.

Deactivate the old domain name for many years, if the subject of the rebuild station is similar or same as the original theme, the role of SEO is very large, will be using the old domain name, build another theme of the site, the effect is good, but the webmaster in the process of choosing a domain name, we should pay attention to query domain name has been k, before in the Internet, what is included in the content, There is no connection with sensitive content, and so on, in addition to the bad and not to build the site of the domain name, should try to avoid and far.

Domain name is an important intangible assets of enterprise and personal Webmaster, site content, traffic is closely related to the domain name, a good domain name on the SEO and the operation of the website has a positive impact, the correctness of the choice of domain name will help the site to get the top priority of keywords. Therefore, in the choice of domain name, the webmaster to really from the enterprise value and long-term development perspective, the use of user experience good, easy to remember the domain name more meaningful.