A few days ago, Millet Technology CEO lei in the Internet Congress reported a few data, the current millet mobile phone has been nearly 17 million units, the target shipments 20 million units, revenue 26 billion-28 billion yuan. 2014 revenue is expected to be 50.06 trillion yuan, 2015-2016 revenue target of more than 100 billion yuan. After Hao's speech, Lei also mentioned several points:
1, since last July-September millet by 360 and other competitors vilified, they also want to make a low-end entry-level to fight against it, red Rice is a such a trial product. If the competitor in accordance with the red rice configuration, if made 800 yuan products, I naturally defeat.
2, Red Rice when the project has two, a Qualcomm dual-core A9 products, one is MediaTek 4 nuclear products. The dual-core A9 was 400,000, but eventually the management and research team decided to abandon the Qualcomm dual-core A9 to select the MediaTek 4 nuclear program. Lose a lot of money;
3, Millet mobile phone target is to do enthusiasts mobile phones, emphasizing high-performance and cost-effective. Red rice target cost-effective, mainly in the face of public users, design philosophy and millet difference is very large, so product positioning and user groups and different;
4, many people in the industry criticized the red rice to pull down the Millet brand, but the most important or product reputation, red rice reputation is good for the Millet brand is to promote.
5, Millet began to do MIUI last September ecosystem, starting from the V5 version of the game Center, music, video, browser and other 9 modules have been available, and other mobile phone manufacturers 50 million shipments, millet mobile phone users on the highest network, and developers into the most;
6, Millet has become the following Apple, Samsung's largest mobile phone brand after the domestic;
7, about millet pad, millet TV. "Many products are being tested and will not rule out the release of new core products in the future, but it is difficult to say."
8, for the acquisition of Zhuo Master: Millet is very welcome to merge with excellent team, in the Internet extremely competitive market, holding regiment is a good choice
9, very respect Huawei, ZTE, Lenovo and other competitors, very sure they to the high-end products and brand efforts. But the biggest difference between millet and their mobile phone is more concerned about the tool, more care about the "fever" function, and they are not a "genre." Suggest the Chinese cool union will spend 99.99% of energy in the product aspect, like millet.
10, today's Android phone will be very cost electricity, this is the whole industry is not standard ecological problems. iOS is very tightly managed and the ecosystem is healthy, as the iphone 5 battery is expected to be only 1400 MA, but battery endurance is not bad. At the same time, the entire Chinese Internet industry, under the pressure of investors often make some false figures, and even many manufacturers of the application is the case, such as resident background start-up, play screen news, bomb ads, steal traffic, millet goal is to do Android big category inside the more restrictive and quiet ecological system.
11, Rice Chat prior to the release of micro-letter, then the positioning of the Millet team is: Tencent late one year follow-up, rice Chat the winning percentage is 50%; 3 months reaction to come over, rice chat 100% will die. So the gap between the current and micro-letter is certain, there is nothing to be depressed, it is a miracle to survive.
12, wearing equipment has tried more than 10, including Google Class, personal feeling is not practical, the industrial chain is not mature, need to solve a lot of problems: battery power consumption, chip small enough, real business still to take time.