What is the use value of the gala? New publicity star spread money

Liu Qian with the Spring Festival gala Red Mainland Small Shenyang, the Rabbit Spring Festival Gala is still nearly 3 months, but already have a large and small stars and the media began to release all kinds of reliable information. In recent years, the Spring Festival gala for many viewers to form the same chicken ribs, we are all concerned about, but after reading the evaluation is often not high, so that the expectations of the Spring Festival gala significantly decreased. And for the entertainment people, the Spring Festival Gala still has considerable value even the use of value.　　Small Shenyang, Liu Qian, Faye Wong are "use" gala to make their own career "a higher level." The new program "I want to go to the Spring Festival Gala" by using his Bo propaganda dong the New People's voice. For the new, the Spring Festival Gala is undoubtedly a shortcut to fame, even if not as small as Shenyang, Liu Qian such a cannon and red, at least 1.3 billion people in front of the country can mix a familiar look.　　But the national arts backbone talents, can on the stage of the Spring Festival Gala. The major brokerage companies are familiar with the "Spring Festival Gala" This label can bring the value of the initiative to help artists to create a variety of Spring Festival Gala News related to the eyeball. Starting from 2008, Zhou Chang, Shang, such as "Super Girl" in the company's operating under the release is expected to participate in the Spring Festival Evening News, and then there will be Li Yuchun on the Spring Festival Gala News, this year there is an unknown network singer, announced that his agent has been contacted with the gala, even in order to　　On the right to the audience also specially to the Korean cosmetic, hype gimmick set the Spring Festival Gala and Plastic Surgery, but the crowd is not a fool, see the broker finally came to a "not officially received the Spring Festival Gala Invitation", just let people suddenly realize that everything is a cover. Stars use their money to pave the way the Tiger Spring Festival Evening News media speculation of the "small Tigers" reunion, Faye Wong comeback, to the Rabbit Spring Festival Gala Four Kings, F4 again, Spring Festival evening Director Group of ambiguous, stars of the Xiaoerbuda, often hang up all the appetite. Although the annual Spring Festival Gala team will sign confidentiality agreement, but the program can always be dug out. The members of the Spring Festival Evening program group attitude is often open one eye, the program is exposed, but the attention of the Spring Festival Gala also promoted, with the help of the Spring Festival Gala Star is able to climb to another peak in the career. The year of the Tiger Spring Festival gala "Tigers" of the new mountain, let Su, Wu and Chen Zhibong again "Fire" A, Faye Wong with the Spring Festival evening stage successful comeback of the Dongfeng, a huge breath held 5 tickets expensive concert. And days after the song to sing the Amazing "legend", but also to the unknown musician Li Jian back to the public's view, the popularity of the surge.　　Because the Spring Festival Gala and the red Liu Qian and small Shenyang, this year, respectively, 43.8 million and 16.7 million yuan income qi Qi boarded the "Forbes" celebrity income list of the top 60, the Jacky Cheung, Faye Wong, Tony Leung far away in the back. Audience use its background for several months, the Spring Festival Gala will "long-awaited start out", at this time we will find, is still crosstalk, sketch, dance, acrobatics of the old, so the meal, the chat, chat,On TV, the Spring Festival Gala has become a backdrop for the festive atmosphere of the Spring Festival.　　Unless you wait until Zhao Benshan's "Old Man" reservations show, everyone will be focused on a moment to judge. But there are "enthusiastic viewers", Love to watch the Spring Festival Gala Live, while online and netizens interactive on the program to find fault, in addition to the actor's wear help lens relish, netizens sharp eyes even observed this year, Faye Wong singing "Legend" sang to 3 minutes 10 seconds when put down the microphone, and the song is still in, Triggered the Spring Festival Gala is a big discussion of live.　　This time the Spring Festival Gala, has not simply for the public to provide entertainment, but also for the people to provide a conversation. Netizens use it when talking about the end of the Spring Festival Gala, usually from the early morning to become the day the user's mouth appeared the most frequent topic. "Last night little Shenyang baggage did not shake out", "Zhao Benshan sketch is not as good as last year", "Liu Qian's magic in the end is how the matter", "Faye Wong wear Clothes Not Enough tide", "the host seems to say something wrong" and so on topic, become everybody to celebrate the Spring Festival　　More enthusiastic, with High-definition TV to the magic of the screen one frame cut down, for the curious netizens revealed magic, the Newly through the pink coat brand search out, to the beauty of the women to provide a reference; Put all the implanted ads out and make fun of it ... In addition to the national concern and discussion, the annual Spring Festival evening after the beginning of the popular classic quotations is a major feature.　　2000 "Small, you put on a vest, I do not know You", 2002 "cheat, then Cheat", 2008 "You are too talented" and so on, has been widely circulated. The use of its promotional CCTV Spring Festival has been a "moment worth daughter" reputation, not only the people in the eyes of the "dinner" in a dish, but also businesses and television stations in the eyes of a gold mine. Taking the Spring Festival Gala as an example, 0 points of the advertisement by the United States to 52.01 million yuan, and the Spring Festival evening's another Program "2010 ' My favorite Spring Festival evening Program ' selection activities ' exclusive title is Lang Wine to 110.99 million Yuan won, the entire Spring Festival evening advertising revenue over 650 million yuan. It is reported that the CCTV Spring Festival Gala advertising forms have hard advertising, implantable advertising (hidden advertising). The implementation of the audience to see the soft ads will be broadcast, congratulatory, subtitles, etc., in the Spring Festival Gala, the host will be just received the form of congratulatory message to the audience advertising customer name to the audience, wish a happy new year. Congratulatory message is given by the CCTV to put the amount of more than 10 million yuan enterprises. At the end of the Spring Festival Gala, there will be some of CCTV's acknowledgement units, and these units are put on the CCTV ads more than 5 million yuan or buy party credits credits for the end of the enterprise. There is a close-up of the customer, these people are the year Spring Festival Gala advertising amount of more than 3 million yuan business representatives.　　In addition, all sorts of items that appear in the spring evening and receive attention will become the market's best products, such as the Tiger Spring night, Faye Wong wear the eye contact lenses, Newly wear pink coat and mobile phone and so on. MorningReporter Hao