What kind of e-commerce service companies do you need?

From the operation to do electric business marketing company, in fact, they have been e-commerce service companies, but has not been well combed the market why the need for E-commerce marketing company? What kind of electric business service company does the market want?

Why does the market need E-commerce marketing company?

The problem began a few years ago when the operation began to think, when it felt that enterprises need to be on behalf of the company because the enterprise is afraid of trouble, so find a representative of the operation of the company to host the overall trust, so as to avoid their own blind worry. In fact, the core is: 1, professional people do professional things. 2, E-commerce services companies do than enterprises can save costs, create greater efficiency.

Therefore, the market needs is to be able to solve the professional problems of the company, than the enterprise itself to do more cost-effective, more efficient companies.

What kind of electric business service company does the market need?

Over the years we've seen a service company that makes product shoots and product descriptions, have to do warehousing management companies, have to do the operation of the company, have a guest to serve the trusteeship of the company, have to do the system solution of the electrical business IT services company, have to do marketing tools development services company, have to do the electric business marketing planning of the electric business marketing services company.

Of course, with the development of E-commerce, the overall trusteeship of the electric business marketing companies are less and fewer, on the one hand because the overall trust of the electric operators on behalf of the company regardless of brand price war damage brand, on the other hand more and more brands began multi-channel E-commerce strategy, so began to build their e-commerce sector.

What is the core work of the Enterprise's own E-commerce department? It's a very straightforward thing to say: The integrator, the operator, the manager. Integrate enterprise resources and external resources to develop e-commerce, business enterprise E-commerce Business planning Sales and network brand image, management brand network channels.

Therefore, the enterprise itself the emergence of e-commerce departments of their core is the integration of resources to develop e-commerce business. Then their integrated E-commerce service providers must be conducive to their e-commerce development at the same time not to let them lose their jobs. For example, if a brand's E-commerce department's sales performance all rely on behalf of the operating company to complete, then this E-commerce department is only grease no credit. Because the performance went up all is the electric business company's credit, does not do well in the boss's opinion is you this department incompetent. Even if it is true on behalf of the operating company did not do a good job, to change a company, for the brand is also a great resource and waste of time.

So the more the original brand began their own as a resource integrator, the operator of the electric business, and network channel managers, personally fencing their own e-commerce business. However, because of e-commerce links are numerous, so a variety of professional e-commerce service companies emerged.

1. System Solution Company. For example, the market we see the Shopex, another city, Yum and so on are all, the brand needs a system to butt each platform, while realizing the management of inventory and CRM, so this kind of company basically can be said that the enterprise to carry out electronic commerce standard. On the internet must have a wire the same truth, their existence is not to rob the electric business sector professional manager's job.

2, warehousing management company. such as the market on the Wuzhou online, the most logistics and so on. Do the electricity business people know that the most painful to do is not sell not shipments, but sold to send out every day by the guests annoying death. So their existence solves the worries of the E-commerce department. Their existence is not to rob the electric business professional manager's job, also has the future.

3, the electric business on behalf of the Operation company. This market is a lot of scratch, the existence of such companies is to make professional managers the most uncomfortable, they have to policy, to preferential, to budget, on the other hand, to fight the price war, with the reverse volume as the core. Sell more is on behalf of the operation of the company's credit, the price sold low scolded is professional managers, how can I sell the brand so low? Buy less you how incompetent, other brands are sold so good. Therefore, the electric business on behalf of the company is the brand E-commerce Department of the opposite, their existence so that the professional managers in the electrical business sector does not have much value.

4, electric business marketing company. For example, Shanghai's Joywell, such as Xiamen's ideainside and so on. This kind of company is basically thankless company, do a good job is the brand electric business Department of Credit, do not receive the end of the paragraph not to say, but also for the Enterprise Electric Business Department Take the blame, are your planning problems. So the electric business marketing company must think clearly how can I and the Enterprise Electric Business Department complement, how to create value for them:

First, just do what you do professionally, and they're not very good at it. such as network brand planning. This is for many network brands, their brand positioning is chaotic, so need to have a professional company for brand grooming. This outsourcing will not appear professional managers incompetent, but the brand development opportunities for more scientific and professional considerations.

Secondly, large-scale electric business marketing activities planning. Daily marketing activities Planning This is just like everyone will fry a few dishes is the same reason, but large-scale marketing activities like running funerals, must have a chef.

Third, the electric business creative marketing dissemination. This concept I explain, now a lot of large-scale electric business marketing activities are resource-integrated marketing activities, such as the cross of a few meters and so on, such resource-integrated activities must be integrated creative marketing communications, so that activities outside the station to carry out a full momentum.

Finally, consultancy services for daily marketing communications activities. Everyone is in the stones, just as everyone is a novice, so it is necessary to find an experienced old driver to sit on the side of advisers, at least in the mind more bottom.

The above several plates for electric business marketing company is professional, can do well, for the brand E-commerce department is icing on the cake, also not to rob their jobs or let them lose their jobs.

5. Customer Service outsourcing company and shooting and product description company. This kind of company actually has the value which they exist, that is the cost advantage that the scale benefit brings. In essence, such companies are the profiteering of human resources, earning the difference, while also allowing businesses to save money.

6, marketing tools development company. This kind of company I think very promising, all brands want to say on the page to understand the activity rules, the remaining things are marketing tools can be completed, so that customer service consulting pressure and manual operation of the pressure is small. That means the marketing tool is to let the customer obey by Wang Wang called to the driver's predicament rescued the important tool.

7, professional supplier of suppliers. This concept everyone may be unfamiliar, in fact, their essence is like a traditional OEM, they provide goods for merchants, such as the men's industry, is based on their own designers to develop a large number of products for network brands to provide speaks goods. This kind of service provider's core competitiveness I thought: first product style has no advantage? Is there an advantage in product cost? Is the reaction fast enough? If you have such a few competitive elements, then to Taobao small and the United States in-depth strategy, such companies have a wide range of market space.

So despite the market there are so many electronic business services companies, but a company can create value for the electricity business This is the core, can solve their problems, can they save money? Can they make things better? I think these are the core issues, others to the market and time.