What kind of music social products will eventually break through

For China, music social is not a very hot word, but recently, with Tencent QQ Music in the QQ space new revision of the music service, music social this time finally entered the eyes of people. Currently in China really do not appear to be music social networking, Baidu, cool dog, shrimp, Tencent have done or are doing in varying degrees, the recent rise of jing.fm, sing It is also a high degree of integration of social relations chain, that music social in China Is it just a concept or will it become the next digital music trend?

Official recommendation: This is the most traditional 1.0 music service mode, including the cool dog, QQ music, coolness, including the mainstream music service provider product model

Active Search: Users learn new music by online or offline channels, and actively search for songs

Relationship chain: Through the music talent, friends and other links to find music, the current shrimp, watercress, Baidu Music boss, QQ music Amoy songs have to provide similar services

Official recommendations and active search for existing products have been able to better meet, and the music social field is not too many products to try, let us look at once or try the music social road products

1, Spotify+facebook

Spotify currently has 16 million users, adding 4 million users to its initial 6-week partnership with Facebook, a very impressive figure, with Spotify highlighting the concept of sharing in the best of its product position, And the Spotify platform can quickly share its playlist with Facebook's friends and lure Facebook into a chain of links, creating a viral spread for Spotify's expanding user base.

2, Baidu Ting

June 2011 Baidu launched Baidu Ting Service will be the main ting positioning for social music media, and Baidu MP3 complementary, at that time attracted a group of original music enthusiasts in Baidu Ting platform to share original music, and through attention and attention form at any time to find music, But eventually Baidu Ting reduced to a genuine music provider, social elements have been all without.

3, shrimp, QQ music Amoy song, Baidu music boss

Shrimp, QQ Music Amoy song, Baidu Music is the head of the same type of products, I hope that through the many music lovers to filter the songs packaged album to share to more users, but the overall user size and influence of the model are not satisfactory, including QQ music and shrimp relative to a certain user base.

4, Jing.fm and sing

Two recently very shiny music products Nova, coincidentally put the relationship chain in the very core of the product position, now sing mainly rely on Bai Fumi and cock silk interaction and survival, because the relationship chain expansion and User Content contribution cost is high, imagine the loss rate should not be low, So it is not difficult to imagine why the recent sing the "Together with micro-letter, sing together", the purpose should also be to guide the relationship between the chain of the letter.

Jing.fm, although social networking is the core of product strategy in product design, it seems that it is difficult to effectively form a consolidated music social product by simply recommending music.

5, Stagedom

Stagedom is another product developed by Shahar Nechmad, an Israeli entrepreneur, that Stagedom automatically pushes information such as the social network of a user's favorite singer, and can comment and forward.

All the star information on the Stagedom has a legitimate source, including social networks, YouTube, SoundCloud and more, and future stagedom will add more sources of information. And, Shahar Nechmad says, mobile apps are just the first step in his three-step plan.

To sum up, the current music society can be divided into the following three types:

What kind of music social product will eventually break through and lead the next generation to discover music? It is difficult to form the music relationship chain through an independent platform, including the gathering of popularity, operation and so on. Therefore, the music society is more suitable for the big platform in the existing business based on a certain innovative attempt, Tencent this low-key attempt to music and social networking can bring new digital music development direction, but also need to continue to observe.

Via. Easy Technology