What should you expect after the website is launched?

Redesigning a Web site generates a lot of feedback. People write things before they launch a new site. They are often confused by vocabulary rankings, search, indexing, and so on. In this column, I'll talk about what I want to do when I restart my website.

As we look forward to the 100 days before the President of the United States, you need to pay close attention to the performance of the new site within 30-45 days and determine how to optimize the site for the long term.

First, make sure you're ready to redesign the site. Then, when you analyze the performance of the first few days of the site. After launching a new Web site, we will see an increase in organic search traffic within a day or two days. Maybe your site benefits from new or old URLs. The long-term growth of this flow represents a gradual process and an assessment of new Web page data, navigation, and the integration of new and old URLs.

In my experience, if a website has 15 minutes of traffic in a year, the search engine will be on its own. So make sure the Web page is perfect and then force it. Your pay will be rewarded.

If you're building a website for the first time, it doesn't make sense to talk too much about redesigning your site. Building a Web site will face more indexing challenges than what is discussed in this column.

After 48 hours of launching the site, if you find traffic falling, this is usually a temporary problem, at least it will soon return to its original level. No one sees it in these two days, so you need to check it.

First, do not check the rankings. Instead, check traffic from specific keywords to specific landing pages. This is a good micro-diagnostic method that helps you find URLs that are not indexed, find URLs that perform well, and find URLs that should perform well but do poorly. Browse the new Web site as a user. Often, people pass the wrong log, title checker and website control platform to diagnose. Click on more than 50 pages to see what users can see, including delivery time, diversion, and overall user experience.

If there is a significant decline in flow, it is necessary to carry out serious analysis. Is your analysis code installed in the new page? I generally recommend adding analysis code in the development phase. Do you change the conversion rate and channel the URL so that you can calculate the real conversion?

Http://www.aliyun.com/zixun/aggregation/8485.html "> search engine marketing needs to have a good understanding of what you can control and influence. When you launch a new website, there is a sense of leap. The more prepared you are, the smoother you will be when you launch your site.

(Original: February 4, 2009; Compiling: Song XI)