What to do before you build a station

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1, determine the market and target customers

or combined with the experience of my station, said, I originally built a donkey Ni son station, is to do a discount tickets to Shandong attractions site, not from the general acceptance of the customer mentality. According to their preferences chose later by my big Brother called the horror of Pink, this error in the new station changed to be amended to end the horror of the history. Identifying the target market and customers is not just a simple choice of website colors, including the audience's age, occupation, education and so on these best to do a survey. If you do not have the strength to do, you can also do a simple survey of their friends around.

2, the Basic keyword determination

Because it is a tourist ticket booking site, so a station initially involved in the basic keywords are not many, only these several: Shandong travel tickets booking, Shandong Travel discount tickets, Shandong discount tickets, and * * * Attractions Tickets Booking, * * * Attractions Door Discount Tickets Booking, * * * Attractions Door Discount Tickets, * * * Attractions Door ticket prices, and later found that users will travel when the route, Raiders, local cuisine, so gradually on these words to do the keyword settings, such as Taishan travel routes, Taishan Tourism, tourism, Taishan travel guide. The increase in the number of keywords has broadened the site's chances of getting search engine priority rankings in some or even quite a few keyword combinations.

3. Competitor Analysis

In Google search results, you can see some sites have been carefully optimized, and some things happen to have excellent location. In order to make their site has a better location, the best way is to analyze the opponents of the site is how to design, how to optimize.

First, how to distribute keywords. This involves the keywords in the title, text position, prominence, frequency and the emergence of uniqueness;

Second, there is no use of Web page title, description tag. If used, how it is used.

Third, the text is not organized around the keywords.

Four, how to link between Web pages.

From the above four points of analysis, for different search engines have to do once. The specific method is this: for example, Maple Valley ticket booking in Google, Baidu, Yahoo and MSN, get four different top 20 search results. If the site has a good ranking in four search engines, the site is the most worthy of analysis.

4, the overall structure of the site to determine

General station, unless the big stations, not more than 3 levels, and use one as much as possible. This will be very helpful to search engine content. This is my brother told me, my station is two-storey structure, search engines do not tired, naturally willing to come. Finally welcome to reprint, welcome to visit my station www.lvnier.com