What value can AMD bring to cloud computing?

Now cloud computing is in full swing, do not do cloud computing is not really a do it this line. Traditional It giants, such as IBM, HP, Dell, Microsoft and Oracle, have a sophisticated product line and solution that makes it very handy to enter the cloud. As a chip manufacturer, AMD is the cloud computing as one of the three major strategies, what is the capital? The question is worth exploring.

When it comes to AMD doing cloud computing, it is bound to go back to the source, which will take time to August 2011, AMD board appointed Rory read as AMD President and CEO. Then on November 4, 2011, AMD announced a major restructuring, announcing that it would cut 10% jobs worldwide by streamlining and lock in three strategic priorities, low power, emerging markets and cloud computing.

In December, Courville a special trip to China to investigate the market, he said in an interview with the old cool, "it industry in the three-net integration, it consumption, cloud computing, etc. are the important inflection point of IT industry development, in the process of industrial transformation, AMD unique advantages." Based on these changes, we have identified three major strategies, which are more targeted. ”

For the development of China's cloud computing industry, AMD Global senior vice president, Greater China President Deng Yuan Yun is more confident, but he also soberly pointed out, "China's cloud computing industry is fast, and there are many opportunities, but not to be overlooked is that cloud computing also faces a series of challenges, such as the growth of explosive demand, the system's scalability , security, energy consumption and so on. ”

Deng points out that challenges also mean opportunities. AMD believes that many of the industry's heavy manufacturers to participate in the Cloud Expo, we join together to form a comprehensive solution to the enterprise, consumers, government and even the entire industry to provide peace of mind available value cloud.

"AMD as a chip upstream manufacturers, in fact, can bring a lot of value for cloud computing." AMD CEO Courville identified three major strategies: low power, cloud computing and emerging markets, which are closely related to the cloud, cloud computing is the most important future development of AMD strategy. ”

Over the years, AMD in the enterprise-class market performance is commendable. Deng said, "AMD is a semiconductor design enterprise, its innovation history has achieved the modern computing industry status quo." With the advent of cloud computing, AMD once again assumed the role of technology leader, the first release of a new generation of energy-efficient multi-core processors, for the global cloud computing equipment to lay a foundation for computing. ”

Some people may say, AMD has no action in cloud computing, what are the successful cases? Let's take a look at the following numbers and cases, so far, nearly 2 million AMD processors worldwide are serving the cloud.

Microsoft's cloud computing platform Windows Azure only uses the AMD Hao long processor, and Microsoft's Azure Cloud Computing Center in Chicago is in container mode, with 1800-2500 servers per container, and 56 containers in the first phase of the data center.

Why AMD? The reason is that AMD processor solutions provide the best energy efficiency (PUE) to enhance efficient use of energy, while container server performance and density maximization and energy-saving best match is a key factor in system considerations, and AMD's high-performance energy-efficient processors enable the system to achieve the best per watt energy efficiency, At the same time maximize density.

The social giant Facebook data Center uses customized server technology to meet Low-cost, while improving energy efficiency, now memcached applications using AMD Opteron processor, the use of energy-saving 8-core processors, more than 30% memory bandwidth, capacity 25%, low latency (full time 1066 MHz V.S. MHz).

As the emerging market leader in China, AMD is a positive layout, since last May with the Beijing Cloud base cooperation began, AMD in China began a comprehensive cloud tour. "AMD's APU can build a powerful cloud terminal, and in the Background data center, AMD's server processor has always been favored by customers." ”

Earlier in the Chongqing Yun Bo meeting, AMD and Dawn again to expand the field of cloud computing depth of cooperation. AMD has worked closely with the dawn for many years, from 64 to multicore, High-performance computing, to today's cloud computing. In Chengdu, Wuxi, etc. in the construction of regional cloud computing Center, the two sides cooperate closely.

In addition to innovation in products and collaborations, AMD is also actively promoting cloud computing power through capital operations. AMD recently announced a 334 million-dollar purchase of Seamicro, which specializes in Low-power server business, and is dedicated to providing complete server hardware components on card size motherboards.

Seamicro is a technology-oriented company dedicated to low power consumption, high bandwidth and small area, and is in the leading position in the industry. AMD Mergers and Acquisitions Seamicro, no doubt to their own in the global cloud computing market to add a weight.

(Responsible editor: The good of the Legacy)