What you need is a glass of milk, and that doesn't mean you need to raise a cow.

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Every morning a glass of milk has become an integral part of the breakfast, sometimes I will joke to my mother said: "Every day to drink milk, as well as a cow to forget, so fresh and save money." "Because it's absurd to know, so no one is serious about it," he said. Yes, all we need is a glass of milk each morning to supplement the nutrition of the day. This step is very simple, just want to sell fresh milk place to buy milk back to cook and drink it. What if you own a cow? First, you need to find a place for the cow, every day to give it to eat, every day to take care of it, and spend time every day milking. Although this can save money to buy milk, but the cost is to buy milk dozens of times times even hundreds of times times. In reality we all know that this is a very cheap thing, so the idea is usually laugh.

But in the advertising world, for a cup of milk and a cow to keep the things happen. I chose to keep a cow to produce milk because if I drank the milk every day, I wouldn't need money. and enterprises choose to raise a "cow" is to advertise what is it? is to put their own brand, image, visibility, reputation and so on to establish it.

So the enterprise began to find a suitable for their company "cow". Looking for advertising companies according to the characteristics of the company to produce a most consistent with the image of the corporate ads, the two sides non-stop communication, Non-stop running-in, advertising finally finalized down. The cow finally bought it. The first money went out.

The surrounding environment has an absolute influence on the growth and milk production of dairy cows, so choosing a suitable place for the cow to live in it becomes the second thing to do. However, the price of the local environment is not so good, the environment is good place prices are not too cheap. The same goes for advertising, putting your ads in the best of times is what every business expects, but it takes a lot of money to support it, and the next choice is not that much of a niche investment is coming down, and advertising effects are coming down. After repeated deliberation, the biting teeth chose to exhibit themselves in the best position. The second money went out.

Choose the right place for the cows. The results also need to provide food to the cow every day, to send someone to take care of it. In this way unconsciously in the third, fourth, fifth pen ... Just went out. In this way the funds are getting bigger, and the effect is not known from where to estimate.

The ultimate goal of "dairy cows" advertising is to attract consumers to buy products. Some consumers are concerned only with the advertising itself and ignore the product or because the advertisement is not attractive enough to let people forget, such a possibility for the enterprise is unfair. Just think, if the propaganda of enterprise products return to the hands of enterprises, so that enterprises for their own products to publicize, from the packaging of third parties. Let the product return to the product itself, in the face of the target customer direct publicity. Believe that the company's advertising costs will be greatly reduced, and the advertising effect will be greatly improved, the most important is that the advertising effect is the enterprise itself can be completely controlled.

Chinese culture is very profound, cow and milk two identical word exchange position will have completely different meaning. And do you need milk or cows?

Article source: The house takes the courtyard http://search772.blog.sohu.com/

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