When online shopping is no longer just a cheap picture ...

When online shopping is no longer just a cheap picture ...

The Heart of Rock

Many people may find that Taobao is quietly shifting its focus to the mall and the City of Electronics. There are also many individual sellers have lamented their Taobao store traffic continues to decline. China's largest consumer-to-consumer e-commerce site after years of development, began to move closer to the business, the reason is simple: not easy to meet fake complaints, the customer is easy to generate profit model.

More than 4 years ago, the easy purchase to Consumer-to-consumer's free mode defeated the Business-to-consumer website when, two completely different development models aroused people's attention for the first time. Today, the strong rise of the web, represented by Amazon, has made people regain the conversation again, but this time, the general trend seems to have been recognised by most people, even as the "saviour" of E-commerce in China.

When the net buys the user no longer only the figure cheap

In fact, it is not necessary to have too many arguments for the subject of E-commerce. March 14, 2010, "Fortune" published the 2009 annual list of the world's most respected companies, among them, Microsoft, General Electric and other giants unexpectedly fell out of the top 10, while two retail giants Amazon and Wal-Mart squeezed into the top 10, of which, Amazon is the previous year's 485-bit jumped to 5th.

From Amazon to the top 10 of fortune is enough to see the strong appeal of the consumers, and more and more netizens began to view online shopping as a way of life, not just for the sake of cheap. The growing number of brand-name companies opening their own online stores, or selling products to consumer websites such as superior Amazon, has shown that consumers and brand companies are beginning to recognise the advantages and attractiveness of "authentic assurance", a platform of excellence such as Amazon.

Online shopping is actually more convenient for our life, for example, I now want to buy a mobile phone, I through a variety of online assessment and evaluation, and finally set a Nokia mobile phone, I do not need to go to Gome, suning or di to see the mobile phone in kind, do not need to listen to the direct sales staff to explain the function and advantages, then, I can just click on the Web site to purchase the model I want, and I am not worried that the website will provide me with fake or counterfeit goods or parallel imports.

When the online shopping becomes a way of life, the net buys the user no longer only the picture cheap time, the consumer naturally displays the power. And this moment seems to be not far. By 2011, he predicts, the online trading market will be trading at a scale of 576 billion.

The focus of e-commerce is on platform construction

Originally Consumer-to-consumer and Business-to-consumer are two disjoint areas, but due to the tremendous development potential and bright future of the business, many consumer-to-consumer websites have already begun to transform to the business of business. Although a few years ago, Consumer-to-consumer received great traffic is praised, but the excellence of Amazon as always do their own, do not drift. Some people think that the Consumer-to-consumer free mode of the Amazon in China's strategic encounter, but from the future development, the development of the trend is irreversible, China's e-commerce high-speed growth period has only just arrived.

When the PAT, the treasure net and so on China famous E-commerce website hopes to turn from Consumer-to-consumer to the business, the outstanding Amazon is busy consummates own integrity system and the platform construction. And these two aspects, it is the future of online shopping competition focus. Because has been doing the business-to-consumer, so "authentic" is already a symbol of excellence in Amazon, which is its credibility in the network than the Consumer-to-consumer site.

Second, when Consumer-to-consumer individual sellers have just discovered the importance of modern logistics and warehousing for the development of the Business-to-consumer, Amazon has already perfected its own platform construction. It is understood that by the late 2009, excellent Amazon has completed from the front of the product search, push, orders to the Backstage order Processing, warehousing and logistics systems docking, transformation and optimization. And in Beijing Tongzhou and Sichuan Chengdu, such as the establishment of warehousing centers.

Network integrity coupled with rapid demand for online shopping, which is the key to the success of the Business-to-consumer. Therefore, the final focus of the Battle of electronic commerce fell on these two points, rather than simple internet technology, more importantly, warehousing, logistics, it information systems and other platform construction.