When guoqing: Insist not to do express luxury goods electric business has no prospect

August 16, Dangdang official external disclosure of the 2012 two http://www.aliyun.com/zixun/aggregation/11996.html "> Quarterly earnings." Earnings show, Dangdang overall net revenue of 1.2 billion yuan, an increase of 53%, one of the publications category revenue 770 million yuan, growth of 32%, department stores business revenue 400 million yuan, the year-on-year increase of 110%. This is the Dangdang department store business since the 6 consecutive quarterly growth of more than 100%.

If Dangdang is compared to a shopping center, its department store business is an important part of the mall. August 31 afternoon, the electric business "Big Mouth"-Dangdang CEO Guoqing in the "Daily economic News" reporter (hereinafter referred to as NBD) interview, "Dangdang is not only selling books, we want to build the online boutique shopping center." ”

General merchandise business accounted for not the franchisee

NBD: Dangdang has been a department store for three years, according to earnings, department stores accounted for about 35%?

Guoqing: Actually, it's a lot bigger. Accounting standards in the United States are only self-employed, franchisee this piece we did not release, that piece than I am a lot bigger.

NBD: What is the reason for not publishing?

Guoqing: We didn't release it consciously, fearing that once it was released, the stock price would be in trouble. Last year, our clothing, footwear business development very fast, these are not in the United States financial statements, our clothing and shoes have 40% growth, this year, 1 billion yuan will certainly be able to win.

There are several categories of department stores, such as supermarket category and shopping mall category. Last year we took a detour, that clothing is very convenient delivery, forced to demand clothing brand products to our warehouse, the results found that this is not in line with the rules of clothing operation. This time we will be with the business to solve the mid-Autumn Festival promotions, there is to let these well-known brands do not shop goods.

NBD: Is the goods not paved for cost consideration?

Guoqing: It's not about cost, it's about turnover. The book has a 140-day turnaround, and clothing is in trouble. Clothing has become a very important category for us. We only do boutique department stores, the requirements of boutique department is very high, not one or two line brand, not allowed to be settled in.

High risk of operating luxury goods

NBD: In Dangdang often can see a lot of one or two line Swiss brand watches, including Lang Qin, Omega, and last year even Vacheron Denton, hundred Patek. At that time also noted that Dangdang sales of high-end watches are self-employed, the source of these goods is not overseas purchase it?

Guoqing: These watches do not originate from overseas purchasing, from the large stores string of goods, do not make money. Of course, some brand management is very strict, you can know by code from which dealer string of goods. We now have a lot of well-known watches are supplied by Heinz, they dare to sign the contract directly. It can be said that, although luxury goods are expensive, but suppliers have to find a way out, the entire domestic demand sales decline, they have to put online sales.