When Happy CEO Xiao Yongquan: Transplant game is fast failing

Investment sector September 4 News, the Qing branch group hosted the "second China Mobile Internet Investment Summit Forum" held in Beijing, the picture is the Chairman and CEO Xiao Yongquan.

The following is a transcript of the speech:

Moderator: Here is the third session today, the movement of the movement behind the rise of mobile games, very happy to invite to the general manager of the Qing branch, the executive vice president of the Qing group, Mr. Yes, as the Chairman of this special session, he joined the Qing group in 2010, he has more than ten years of High-tech Entrepreneurial experience, 1999 founded Micro-technology As an angel investor, he completed his investment in the well-known classified information website net in 2005, he was appraised as pioneering star by Tsinghua Science Park, and also a member of Tsinghua Entrepreneur Association. Welcome to the third session of the guests.

Yes: When it comes to mobile internet, many friends will consider the trend of the future, some doubt the future of mobile Internet is a big direction, there is no good profit space? Today, I see everyone here, a lot of games big old month income are tens of millions, today are making money companies sitting here.

I was with another friend the day before yesterday is the founder of the first echelon of the industry, his company valuation is also billion dollars, he has a lot of worries about the future, although today is very lucrative, mobile Internet game is very much competition. Today, many of the games in the big old, because today can have a good communication, first or usual, please introduce yourself briefly.

Xiao Yongquan: We focus on the mobile user platform, we provide game users to communicate, including the provision of mobile gaming users around the demand for services, the most popular games are launched in the present.

Yes: A big standard game is not a public, or a relatively broad, such as female players can not play chopping kill game.

Xiao Yongquan: When the music is actually a heavy game has been the largest concentration of the domestic, Wu Gang's "contract" is our first fire here, the so-called Ashes class of many users, in the inside very know how to play.

It was also mentioned last year that I think there is a chance that Android and iOS must be heavy games, including after the celestial products came out. I think it's very simple, when a terminal user group is big enough, will certainly cultivate a large number of users, iOS user base of 3, 50 million, when Android from the original Nokia, Sony Ericsson, he likes to play such a game, he will still be on the Android platform to play these numerous games, These games are easy to make money in China, charging through prop mode.

From another point of view, I like to do one thing recently, I like to search for mobile games on Weibo, you will find that the game of life is still the simplest, you can define it into a light game, the game does not make money is not very good to pay, such as Angry Birds, you can not earn money to download payment, you may also advertise to make money. I recently met a university graduate students, he made a few very simple games, such as the landlords, each month can earn 20, 300,000, this is a mild game, are for VC in terms of no way to go public, in fact, has made money.

From a platform perspective, it's important that you make a distinction between users, our platform has a game has actually been pushed for five years, each month more than 300,000 of the income, called Lollipop game, is the network of chess games, 3, 400,000 each month also made a lot of money, pet games, Tom Cat Such a user group like this interactive experience, want to play with others, in what way to meet them. User tastes in fact many yuan, not everyone here like the heavy game, in fact, we have been able to represent the needs of users. I think there is no problem, both heavy and mild have the means to make money.

Yes: Speaking of making money, the gaming companies here are very lucrative, we often consider a problem in investment, how to ensure that the company continue to make money, or to make more money each year than before, platform and product companies have their own challenges, the platform to continue to occupy a better position, so that your game more money, such as Tencent and 360 of such companies are watching. For the game company, "World War II" and other life cycle cycle, when the game cycle is almost, how to ensure that the following game can continue to make money?

Xiao Yongquan: Just said a lot of products, in fact, the platform and product value is complementary, and finally how to produce value is a product at a certain point in time to meet the needs of a subdivision.

When there are many products appearing in the market, this is the end of the story, including PC online games, as a developer of peaceful Taiwanese, we are constantly considering, how can I meet the needs of users change, mobile games have been from 2, 3-year-old children, to 70, 80-year-old elderly, covered very wide, Not like the university students in the Internet café coverage groups, nor is the white-collar-oriented user groups, the game industry from the 70, 80 's since, no mobile phone games to infiltrate our work and life every point in time. So there are a lot of niche market opportunities, so for our platform business, not 360 and Tencent, must see what kind of products, meet what kind of user needs, and then how to do this thing very in-depth, and then how to make users have a good interaction, we will do the interaction between users, For example, virtual props of the transaction, such as user and trade union interaction, I think for everyone, today we know to do a lot of games can, if we all think so, can only do a year or two. We've been pushing a game lately, and I think it can inspire everyone's thinking, this game is a dance game, you can understand as a PC dance group, after a lot of rounds of discussion, we positioned in the 00 after the user group, such a user group basically in college and high school, there are the second and middle days of the user groups, No one gave them a game. Then this user group is very characteristic, we will like some people have not heard of some singers and stars, these stars have been very grassroots on the internet, very influential, but not as you know the stars such as Faye Wong. They can use these people to reach the user community, with their music, through their role in the game, can achieve a good publicity.

So to sum it up, this is a special user group, and then borrow a very unusual number of marketing methods and marketing channels. I give an example to illustrate that the user base is very wide, as far as possible from the platform, from the product point of view can do something special.

Yes: Speaking of the game there is a topic, is how to copy a successful game to another platform, the success of the page transfer to the hands of the trip, they each platform characteristics are different, but also include the proportion and pay ratio are different, in Android users, The willingness to pay is one-tenth of the iphone's value. I would like to ask everyone here how to see the game Cross-platform promotion development?

Xiao Yongquan: This thing is very simple, like the Japanese to the mobile phone, it has a very broad user community, his production is good enough, like Houle three. Will achieve a better level, like Immortal Road also reached a higher standard, there are enough users on the PC to know him, we also have computers, there are mobile phones, there are pad, it is easy to walk into a size of 10 million.

I think the highest income product, must not be such transplant products, so the transplant dividend with the industry development, in the rapid depletion. It must be the first wave. We transplant some products, can earn some products, is the top five level, but not necessarily the first second level.

Xiao Yongquan: We with grand and long city from the PC to the mobile phone, we cooperate with them, we feel that they are not strong enough, so we have nothing to fear.

Xiao Yongquan: Entrepreneurship This matter, today has a bunch of VC, there are some angel investors, a big company want to get a pioneering team, every day to do this thing, I find it very difficult, especially the game company. Take a main program and open it.

Yes: Today this forum views more diverse, no matter how to cross the platform, or in the heavy game and clear game how to balance, we all have their own views. I also hope that all of you here today will be able to achieve better success in the future gaming industry.