When Mo Yan won the Nobel Prize, the electric dealer was busy hoarding goods

Since the 2012 Nobel Prize in Literature in Beijing yesterday (October 11) Evening 7 o'clock in the Swedish Academy of Arts, the always low-key winners of the Chinese writer Mo Yan, I am afraid the short term can not get rid of the public attention, envy eyes. The publishers around him also smiled.

"We signed this writer, he actually won the Nobel Prize in literature, you think about what this means, the equivalent of a brokerage firm signed a film star to get the same feeling as Oscar." Yesterday, Tang Juan in an interview with the Daily economic news reporter.

Tang Juan is Beijing Jing Dian Bowei Culture Development Co., Ltd. (hereinafter referred to as the Bowei) Marketing department deputy director. The company's official microblog shows it is the only authorized publisher of Mo Yan's works in mainland China.

Schong, deputy general manager of Bowei, told reporters that at present the company bought up all the works of Mo Yan in the mainland, including new works and extension of the right to publish, Mo Yan won the Nobel Prize for Literature, not only will make the company's performance has a "significant" upgrade, but also will speed up the process of

Company: Will accelerate the listing process

7 O'Clock last evening Xu, fine code Bowei Company's office is a jubilant.

"Everyone is not off work, waiting!" Everybody's so happy! In an interview with the Daily Economic news reporter, Tang Juan was unable to restrain his inner excitement.

Tang Juan said that when the news of Mo Yan's award was confirmed, there was too much multimedia call to interview, the company has decided to hold a press conference the next day, the news will be unified release.

The Chinese writer, Mo Yan, will hold a press conference on the Nobel Prize for Literature in Beijing 2 o'clock in the afternoon today, Bowei on the official microblog.

"We are now signing a writer, are full version of the contract, the copyright involved mainly includes the right to publish the book, and another is the right to extend the right to publish the rights, including film adaptation, Digital publishing." Extend the right this piece, we generally are all signed. "Tang Juan said.

Talking about the impact of Mo Yan's award on the company, Tang Juan that there are a number of factors: first, there may be more discourse on the selling price of copyright in Mo Yan's works; Secondly, there will be a great improvement in the reprint of Mo Yan's book; the third is that Mo Yan has published but has not caused too much attention to literary theory, prose, etc. Will increase the volume of print in this upsurge.

Tang Juan also said the company's brand image will be greatly improved, but also may attract some more good works to come in.

Bowei vice President Schong also said that at present the company has signed Mo Yan's works and his new work, in the next 35 years, this should bring the company a considerable performance, but the specific will bring how much, it is not good to predict. "China has not had a Nobel Prize in literature before, so I don't know how much feedback the market will have after that." ”

Schong specific analysis that Mo Yan won the Nobel Prize after his works of film and television drama adaptation rights and the promotion of e-books, will improve the company's performance, on the other hand, Mo Yan is about to launch a new novel, the novel's sales should be between 500,000 and 1 million volumes, and the previous sales of Mo Yan's works generally in 200,000 volumes.

Introduction

Mo Yan was born on February 17, 1955, formerly known as Moye, Shandong Gaomi people. He began publishing works in 1981, a series of local works full of "nostalgia", "resentment of the township" complex feelings, known as "root-seeking literature" writer.

The main works include "abundant milk fat buttocks" "frog" "Red sorghum Family" "Sandalwood punishment" "life and Death fatigue" and so on. "Red Sorghum Family" by Zhang Yimou adapted for the film won the International award, the novel "Frog" 2011 won the eight Mao Dun Literature award.

Reviews

Swedish Academy of Arts: From the perspective of history and society, Mo Yan creates an associative sense of the world in his works with the combination of reality and illusion.

The judges, Swedish sinologist Malmqvist: Mo Yan is a good writer, his work is very imaginative and humorous, he is good at storytelling. This Mo Yan Award will further introduce Chinese literature to the world.

The company "will soon launch its most complete collection of Mo Yan, including full-length, Medium, short story series, literary monographs, prose collections and the first set of dramas," Our Sinco, Bowei official Weibo.

Earlier, Schong said, "There have been a lot of film dealers looking for Mo Yan, but also the film dealers directly to find us, it is obvious that Mo Yan's novel is still likely to dabble in the film industry." "Schong believes that the economic effects of literature being filmed are impressive, and generally, at least, can boost 15%~30% sales."

"Daily economic news" reporter learned that the classic Bowei currently has a listing plan. In this regard, Schong said, in Mo Yan won the Nobel Prize, for the company listed "more confidence." It is the first year the company is ready to go public, and Mo's Nobel Prize will speed up the listing process, which is expected to be available in 2015 years.

Mo Yan's business value increased dramatically

Shire, a senior researcher at CIC, said in an interview with the Daily economic news reporter Mo Yan won the Nobel Prize for Literature, its popularity and influence will be further enhanced, commercial value and economic effects are mainly reflected in: first, Mo Yan's book sales at home and abroad will be a blowout-type growth, publishing house can get huge profits; , there will be more Mo Yan novel adapted to film and television works, box-office and audience ratings are expected to be very impressive;

In fact, after the "11" long holiday, the Chinese writer Mo Yan became the most popular news of the Nobel Prize for literature. To last night, the final announcement of the Nobel Prize in a few days, Mo Yan's works have been in various channels set off a sales spree.

"National Day holiday, the bookstore all over the country began to quickly add goods, Tim Goods, our original inventory books are basically robbed." Cao Yuanyong, Vice editor-in-chief of Shanghai Literary Publishing house, told the Daily economic news when the Nobel Prize was not announced yesterday.

Cao Yuanyong said that the publishing house originally had Mo Yan's Works series of publishing plan, unexpectedly hit Mo Yan to become the Nobel Prize for literature, such a thing, followed by the market for Mo Yan book demand sharply increase.

"We originally planned the first batch of printing volume is not enough, so these two days, the original 11 novel series is also printed." Cao Yuanyong said that according to the previous plan, each book on average 40,000 copies. "If the announcement is made this evening, then tomorrow we will put the plan in place again," he added. ”

Another publishing house, which also publishes Mo Yan's works, has also told reporters that since Mo Yan became the popular news of the Nobel Prize, its books have increased four or five times times more than usual on the internet.

Reporter also noted that in the network sales channels, Dangdang, Amazon has already opened Mo Yan Works of the topic, some works are now broken goods. After Mo Yan won the Nobel Prize, it will bring more promotion to sales, many readers have ordered Mo Yan works as a collection on Dangdang.