When Mobility meets social networking: New trends have unlimited opportunities

The new trend of mobile and social integration contains a lot of business opportunities (Tencent technology map) Tencent Science and Technology (Lin Jingdong) Beijing time August 2 news, according to foreign media reports, location-based advertising and mobile games will provide a new platform for social media marketing. In Thursday, the Guardian published a commentary by Deniblet-de-Beuly (Danny Bradburg), which analysed the business opportunities of this trend. Deniblet-de-Beuly's comments are as follows: Who could have imagined 15 years ago that we would put social life in our pockets today and carry it around? Marketing professionals who have a strong interest in social marketing can use mobile platforms to drive innovative marketing campaigns. We have a higher frequency of accessing social networks via mobile networks than ever before. In the fourth quarter of 2012, the number of people visiting Facebook through mobile devices for the first time exceeded the number of people accessing Facebook through other platforms. Twitter says 60% of its 200 million active users will visit Twitter at least once a month through mobile devices. Google + 's social network has more than half the number of mobile subscribers to its users, the company said. Smart marketers will use the characteristics of mobile devices to develop innovative marketing programs. Iain Matthews, planning director of social media marketing agents Jam, says people like to go into social media through smartphones in a very short time. "People will make full use of mobile technology in their spare time," he said. They are looking for new ways to use them, whether they are standing on a train station platform or waiting for a meeting, and they can easily get their mobile devices online. Smartphones have helped them achieve that. "The Jam study is for Twitter mobile users in British railway stations, and their allotted time is really short-lived," he said. It wants to know what kind of programs people like most. People will use #whasonsky,jam in writing Twitter to push content according to Sky's behavior advice. These replies will be displayed on the bulletin board. Matthews says people who travel may use their mobile devices while watching TV. He thinks using a second screen to watch TV is also a way to use mobile devices. "When people are sitting in front of the TV, they usually hold laptops and smartphones," he said. TV Companion application Zeebox can know what TV shows you are watching, and then send the relevant content to your mobile device. It allows users to post what they are looking at, and also to generate revenue through the ' Click to Buy ' tab. The "Dip and sip" usage model for mobile devices means that marketers can contact consumers from any location for the first time. Before buying a Ford or Volvo, consumers may not spend one hours browsing the car makers ' websites on smartphones, but before they choose which brand of chocolate they buy, theyPromises quickly check some information on the phone before making a decision. These fast-moving consumer goods are impulsive shopping and can meet current demand with minimal spending. Alex Kozloff, mobile director of the UK's Internet advertising Agency (IAB), explains that social marketers are most interested in selling such goods. "This is an opportunity for marketers to sell FMCG," she said. You may want to quickly find the nearest store and then buy the goods you want in a very short time. "But what was that behavior caused by?" One of the most obvious benefits of mobile social networking is geographical perception. Mobile devices can use GPS and WiFi to determine the location of consumers, thereby providing an opportunity for surrounding services. Foursquare was the first to start, but Facebook is catching up quickly. When its location feature is turned off, it adds a "nearby" feature option to its mobile application settings. This feature will show the user the recommendations of some of the nearby businesses and their friends. The Twitter places, released in 2010, integrates Foursquare, allowing users to mark locations in posts. With location-based marketing programs, companies can attract customers through a number of initiatives. Sites like Foursquare, for example, can provide credits to repeat customers or offer discounts after they have reached a certain number. Location-based Marketing opportunities can be expressed in a variety of ways. Falhaddevcha Farhad Divecha, director of social media and mobile marketing consultancy Accuracast, said: "A company may offer special activities at a certain evening such as a celebration." "Of course, there are many other location-based innovations that are not directly related to the sales business." Marketers are likely to use the geographic information of a particular consumer to provide coupons and promotional activities. Ubisoft will be able to launch its autodance activities when it promotes its "all-dancing 3" video game. Mobile users can take pictures of their friends ' dancing, and automatically synchronize the video with the music. More than 1.5 million of viewers have uploaded videos to Facebook and YouTube. This game is beyond the U.S. and Europe and Japan's multi-platform products, and became the UK's second-ranked mobile game. As more and more people begin to put an important part of social life into their pockets, marketers will go all out to explore how to use GPS, 4G Internet, cameras and small screens. Mobile trends have yet to show signs of shrinking.