When should the website be revised

How about changing the color of your room every day? Sounds cool, but for the occupants, to constantly adapt to the atmosphere in the room, must be very uncomfortable, and finally will produce fatigue, disgust feeling. The same is true for Web site interfaces. Here, I am not saying that since the end of the site to adhere to the original design. In terms of vision and experience, it is undeniable that it is essential to change and try some good design. But do not go to extremes, do not do "weird" things every day, such as completely change the navigation or the entire site.

You might argue that every successful website has at least one big or small revision. Indeed, I did not deny it. But before the website carries on the large-scale "face-lifting", must have the good reason. Here, I have listed some common reasons for the revision of the website.

Before

After

1. It looks outdated. A website should not have outdated design, your site is likely to have such problems. Still stay in the 90 's general design, messy interface, only text and pictures listed on the site, often make people unwilling to browse. If your site belongs to this category, I strongly urge you to make a comprehensive revision. In addition, users are increasingly using different devices, such as the ipad and a wide variety of smartphones. Your site should be perfectly displayed in a variety of existing devices, otherwise you will miss the opportunity. Better late than never. Assemble a Daniel Designer, at this very moment, the website carries on a perfect big revision.

2, Bounce rate (some people called "bounce rate") is very high. The design of the website looks good and the experience is OK. But what Google Analytics told you might not be the case. Have you ever counted the average time and bounce rate of a user's stay on your site? If not, now count it. If the rate of jump is unusually high, you need to rethink your strategy if the average user's access time is extremely low. Try a A/b test of your site's new interface and try to determine which version best makes the visitor feel comfortable.

3, flow down. Excellent design plays a constructive role in the success of the website. For some successful websites, such as the BBC, Cnet, and Mashable, you might be wondering how much money and effort it would take to look stunning, enjoyable and not dependent on browser and device design. An excellent, responsive web design plays an important role in guaranteeing the stability of a returning user. I am a frequent visitor to the Mashable website, and I can honestly say that its design attracts me and keeps me from visiting it. So, once you find signs of a drop in traffic, you should be in the visual and experience on the site serious revision.

Before

After

4. Uniqueness is everywhere. If you find that a lot of websites are similar to your site in vision and experience, you need to think about the revision of the Site page. If it's hard to find out what's different with other sites on your site, the site will be plain. In addition to losing your uniqueness and attractiveness, it can also give you the cost of losing your visitor's trust.

5. Brand redesign. If you want your brand image to continue, your site should be consistent. Change the logo, or introduce a new brand design should be synchronized with the new web interface. But in changing the vision and experience of the design, you need to pay special attention to the new design should be similar to the previous version, otherwise it is difficult for your visitors to connect it with your brand.

Should not decide against redesigning Your Website