When the book category for the first six months to break through 100 million volumes, to achieve profit rebound

Sina Science and technology news August 13 evening, Dangdang today held a book year media communication will, Dangdang Vice President Humin (Publications Division general manager) and Wang (Children book channel editor) and other executive disclosure, in the first half of 2014, Dangdang Book category half a year sales breakthrough 100 million volumes, Reached 160 million volumes, and sales rose more than 40% year-on-year.

At the same time, the profit of Dangdang's book business rebounded, returning to the best level before the IPO. According to Humin, the first half of this year when the book business net profit of more than 100%.

Statistics show that the first half of this year, including platform services, Dangdang book SKU total number of 4 million, of which imported original books more than 1 million kinds.

According to Eric Data, when publish firmly occupy the domestic network to buy children's book retail Code 50%, of which high-quality books such as high-end hand-painted science books, science, Baby books, toy books, picture books, children's English, etc. accounted for more than 70%. 2014. Dangdang year is expected to sell more than tens of millions of code in the children's book more than 45 kinds, is expected to have 8 children's book publishing institutions in the year Sales code more than billion.

Wireless strategy to promote, when the book sales also played a pulling role. Data show that the first half of the wireless sales accounted for doubling, the number of orders reached the overall 30%.

Talk about Dangdang book share sales soaring reasons, Humin summed up as four core advantages: one is a strong supplier relationship, the second is the cost advantage created competition threshold, the third is exclusive strategy, four is to maintain the lowest price and flexible promotion.

The first half of Asia's largest book Logistics center, "Galaxy 1th" put into use, covers an area of over 300,000 square meters, annual book throughput of 10 billion. In order to meet the needs of three or four-line city customers, Dangdang Wuhan, Zhengzhou, Chengdu, Jinan and other areas of the medium storage Center in the volume from 300,000 expansion to 600,000 kinds. (Lin)