When the foresight for everyone has the meaning of learning

When, today, the industry's well-known enterprises, although the industry is the second group and in the development prospects weaker than the later, but can not be denied, when as a reliance on books and audio-visual company, its industry into the early accumulation of foresight for everyone has the meaning of learning.

November 1999, Dangdang officially established, and after more than 10 years of efforts, Dangdang has become a relatively well-known large-scale comprehensive Chinese online shopping mall. Since its inception, founder Guoqing will uphold the "more choices, lower prices" site positioning to better serve the vast number of netizens, it can be said, Dangdang most of the loyal customers, because of its ultra-high price, and ultra-low commodity prices to gradually cultivate. And into the 2013, with the domestic major electricity prices war increasingly fierce, Dangdang is obviously also looking for their own electric business outlet.

When the road to innovation

2012 April, can be said to be Dangdang elated point of time, in the criticism of its business model has been less than innovation, Dangdang unexpectedly did not like Jingdong Mall close to its own electrical business development goals aimed at all customers sincere goods, its own electrical commodity licensing "when the excellent product" of the launch, Apparently for the smoke of the electric business battlefield has added new factors. Many people will think that in the current electric business model so burning money, Dangdang rashly launched its own brand is clearly in the oneself, but when this move more is the way of their own vertical electric business model to go more confidently.

Although, Dangdang in every customer sincerity goods, day Cat Mall, and Jingdong Mall of the multiple attack under the launch of its own brand is obviously a lot of risk, but it is not a win-win situation. Compared to other electrical business websites, Dangdang in the eyes of the vast number of users laid the "ultra-low price" concept can be said that no one can and, if you like to buy brand name, may be more favored Cat mall, but when talking about cost-effective, Dangdang occupy the advantage is not a home appliance business site can not be overlooked. And in Dangdang launched the independent brand, the main home and children's wear, these two at present although in other electric business website also have many to dabble, but compare the Jingdong electric appliance, every guest's own brand shirt, other website has not said to be able to take the family bed product and the children's clothing class as the typical representative, at this time enters this blank main electricity market, Compared to other electric dealers "more and miscellaneous" of the characteristics of the shop, Dangdang contrarian and the line to a "small and fine", may bring unexpected economic effects.

There is a more sensitive development disadvantage behind elated

Business policies. Mao Pulp cellar Webmaster believe that in the electric business strategy, when obviously lost to the Jingdong, or even excellent Amazon. It can be seen from the action of the Open platform that when the open platform was announced in 2012, Taobao, Jingdong and even suning is easy to buy have been done for a long time, the user groups have been basically formed, this time when the open platform, obviously has missed the golden period, from when the open platform a year later today to see, When this strategy is obviously chicken ribs, eating tasteless, tasteless. In contrast to the experience of repurchase shares, it can only be said that the guoqing in the electric business strategy still want to be weak. Otherwise it will not be wasted to lose so many opportunities.

internal factors. Even Dangdang has a decade of experience in the electrical business, but its exposure to the vast number of users in front of the pain foot is still clearly visible. According to data statistics, in the major electric dealers website user Experience Report feedback, Dangdang's logistics is the most criticized, but also suffered the most consumer complaints of a website. Compared to Jingdong's own logistics channels and the rich logistics cooperation resources, Dangdang's logistics channel is obviously very chicken, delayed delivery, loss of goods and other phenomena did not improve with the passage of time, this is Dangdang nearly two years of customer turnover rate of the largest factor in the statistics. Therefore, if Dangdang wants to play a resounding battle on its own brand, it must first be thoroughly reformed for its own logistics system, or sooner or later it will become the "drag" of its entire website operation.

In addition, Dangdang's ultra-low prices, while retaining the vast number of customer sources of important factors, but for suppliers, but the perennial complaints and dissatisfaction, it can be said, if Dangdang in the next few years, still rely on the price of suppliers, to curry favor with consumers, without any remedial measures, this huge hidden danger will erupt sooner or later.

Innovation dilemma. A discerning eye can see it, Dangdang the latest reform, as well as the development direction of the electric business model, are relying on every customer sincere products to imitate, in the past, Dangdang and where the biggest difference is the goods are all customer prudential has been deliberately operating its own brand, walking is the electric business production and marketing integration business model, Dangdang in the past is only for the major dealers shop a network sales platform. However, the 2013 Dangdang, obviously not satisfied with others to do wedding clothes, "when the excellent product" turned out, may let us have more expectations of Dangdang. But blindly do the successor, as a copycat, its access to traffic and the cost of users are very high. In particular, after the introduction of the tail of goods sinks, although the walk is a low-cost brand-name effect, but compared to the only product will, the end of the collection of resources and channel advantages are not fully reflected, and will be affixed with a kind of shanzhai label, imagine this for the future development how good.

Above is just Mao pulp cellar stationmaster http://www.laimaojiu6.com oneself for Dangdang, reprint please specify, thank you.