When the home appliance encounters big Data

"Much of the business logic of the traditional world is based on the delay in information processing and the asymmetric message." However, with the development of instantaneous computing technology and the improvement of data processing platform, the advantage of making decisions relying on intuition and experience is decreasing rapidly. "The popularity of mobile devices such as smartphones, smart wear and so on, our behavior, emotions, position and physiological data have become data that can be recorded and analyzed," said Jiadongsheng, general manager of the Chinese diet. A new business model based on "feedback economy" is emerging in the era of all quantifiable data.

"In the big Data age, data is not just about objective records, it is a digital signal carrying countless hidden messages; large data will subvert the traditional sampling survey, but focus on the whole data and the full sample capacity; The big data will change the way we think, from the series thinking of the traditional causal relationship to the parallel thinking of the related relationship, It also creates new business opportunities. "Jiadongsheng thought.

As the wave of big data ages approaches, businesses are scrambling to explore new business models based on big data. Home Appliances (market area) as an important component of the hardware support of the Internet of things, will usher in the biggest industry change in 30 years. The combination of cloud computing and large data enhances information integration, storage, and mining capabilities, through high-speed network transmission and the popularization of mobile terminal equipment, fundamentally changing the traditional home appliance business model niche market. How to implant large data analysis and keep abreast of the new wave of technology and business civilization in the background of the great changes of technology, channel, user and even the whole business in the home appliance industry?

In addition, the consumer group of home appliance products is also changing. Gradually become the mainstream group of consumption, the subculture it represents has gradually developed into the mainstream culture of the internet age. Their consumption demand is diversified and personalized, the shopping process tends to electronic, and the pursuit of the ultimate experience, pay attention to the realization of their own value in the process of consumption. Large data makes it possible to personalize information-specific services.

In the big data age, large data makes the image of the user more and more clear, based on consumer behavior insight and prediction of precision marketing will become the mainstream direction of development. In addition, the user-centered cross-sectoral, cross-platform data exchange will promote vertical and horizontal industrial integration, conducive to the rigorous ecological circle to build.

As a result, big data will make consumer-led business models more efficient.

In this context, China's color TV industry in which direction the wind blows?