When the music net: Move into a new business

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Second-tier cities have low-cost advantages, but for small and medium-sized start-ups, setting up branches outside the headquarters also means higher costs and greater risk of expansion.

When the music network moved from Beijing to Chengdu, the choice is the founder to lead the core talent into Sichuan, the start-up company's low posture to fight again.

A low-key two-time venture

September 2010, when Lok Net co-founder Zhang Junyan participated in the Chengdu Software Park Game Alliance meeting, the friend drove him to take the entire high-tech zone to turn a circle. He found that the park's environment and facilities and the surrounding planning are very good. When Beijing, when the music to recruit good talent to the company moved to the high rent of Zhongguancun, live in the South three ring Zhang Junyan to a trip to the company only on the road will spend nearly 2 hours.

Xiao Yongquan, the founder and CEO of the Music Network, said that in Beijing, entrepreneurial feel the cost of the pressure, employees are forced to the corner, see tomorrow. So, at that time eager to find a happy to settle down the rear, team comprehensive review of Xi ' An, Wuhan, Chengdu and other cities, and finally think that Chengdu's mobile gaming atmosphere is the best, already some big internet companies, such as Taobao, Tencent, etc. in the local training a part of the talent, so finally chose Chengdu as a music in the rear.

"At first we found a free office in Semi-underground, and the size of the house was perfect for a better and bigger office." My idea is that anyone can stay here, anywhere else. "When the Music network co-founder Zhang Junyan in the music of the magazine in this way to describe their starting business in Chengdu."

Xiao Yongquan told the "China Business newspaper" reporter, they went not very extravagant, that is, to enter Chengdu to start a new venture. "This will not only save cost but also maintain the entrepreneurial status of our core team," he said. ”

Now it seems that the founder of the company held two entrepreneurial mentality in Chengdu set up branch offices, to maintain the original corporate cohesion and efficiency, not only to retain the original with the past three core talent, but also gradually build a stable local team.

Division of work between the two places

In fact, the transfer process of music is accompanied by the failure of the business layout adjustment. The hottest of the mobile internet market in 2011 was Android application development, while iOS developers focused on overseas markets. At that time, Chengdu has a number of well-known mobile gaming companies in the overseas market, but the mobile phone game Distribution Agent when the music gave up the opportunity to seize the overseas market, until the fourth quarter began to do iOS platform.

Xiao Yongquan admits that it's a big mistake to look at the lack of iOS. At first did not think good is to do iOS, is Beijing to do, or Chengdu, spent a year of experiments, wasted a good time.

In fact, the biggest problem for startups is how to work together. When music at this point, obviously wasted a lot of time and energy.

Zhang Junyan so recalls: "In the first half of 2011, to Chengdu six months later, began to think the team is to continue to expand or go back." Because the pilot six months of work has been completed, to communicate with you the results are also recognized Chengdu's environment and development prospects, including personal development. There have been some heated debates in the period, and finally decided to continue to develop in Chengdu, including the gradual localization of technology and products. ”

Visible, the team's dual-axis operation or the need for rapid and decisive decision-making, a clear division of labor, can facilitate the development of the business. After a period of hesitation, when Le confirmed that the iOS business line in Chengdu Development, but has wasted the market opportunities.

Xiao Yongquan said that after more than two years of development, and now gradually realize the localization of talent, Chengdu's talent echelon, product, development, operation, promotion team are very balanced, for when the music opened up the new business line of iOS, completely reverse and change when the music in iOS platform products and users weak status quo.

For the construction of the talent team, Xiao Yongquan stressed that the core talent for the branch is very important, initially, by the founder of Beijing's core technical personnel in the past, the initial use of talent in Beijing, the gradual transition to rely on local training staff.

It is understood that when the current Chengdu team of more than 100 people, the original from Beijing, the past two core technical personnel have bought a house in the local home. "There will be more growth in people than in Beijing in the future." Chengdu Branch has gradually become a strategic and buffer zone for cultivating talents and new products. Xiao Yongquan told reporters.