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Most internet entrepreneurs are puzzled by the vast majority of people who venture into the internet, who want to make a lot of money in the marketplace.
Actually spent a lot of money, learned a lot of knowledge: build stations, SEO, Baidu bidding ...
Also spent a lot of money, invested a lot of projects, operating a lot of products ...
But ... This knowledge is not useful, these projects, products have problems? Let's not discuss these issues,
To put it another way, let's ask a question: is the real money being sold to different people by a single product, or is it quick to catch a group of people who are constantly promoting different products to the group?
You will answer: Of course, the latter quickly, the people who bought my products have confidence in me, selling products to him is certainly easier than to strangers!
But I bought many years on the Internet products, I rarely encountered a buyer can buy products after I have been constantly serving me, let me continue to buy things in him.
Have we overlooked anything?......
Here are two words: one is the market segment: based on the product, subdivide the product on a piece of market. For example, herbal tea market: There are Wang Lao ji, Gado ... The other is niche markets: segments of the population. For example, the elderly can be given according to their needs: health care products, elderly fitness equipment, health lectures for the elderly and a variety of services ...
If you are a big business, there is no big problem if you have enough money to smash a market segment. But we are small and medium-sized enterprises, or not much capital entrepreneurs, if to do market segments, or products to hit the market, no strength of the basic will soon fail.
But in fact, most internet entrepreneurs are based on product thinking, get a product, or develop a project, so desperately to do the flow, and constantly develop new customers, products sold, very happy.
But soon you will find that similar products are flying, the price is lower than you, things better than you!
Helpless, and began to find products, to find customers again ... So the cycle, do not say make no money, don't say tired, find new customers that is the hardest!
......
What if I said that I should take a good look at the niche market, will you pay attention to it?
Niche markets are the basis of the business model of Internet design. A lot of successful internet companies, are to create a niche market survival, said the bigger there are Tencent, Alibaba, they are all building their own niche market, for this group of people to develop enough products, rather than the angle of the product into the market.
Many foreign marketing master is the best long is to do the customer database, finished, and constantly more products sold to these people.
As Internet entrepreneurs, niche markets are actually the best for us.
First, we do not need to throw money to advertise, to do bidding.
Second, we can do the market according to our own preferences and interests. If you like to keep fit, collect these people and give them enough information and knowledge ... Everything is valuable to them, to build trust, then you can slowly recommend fitness products, based on your trust, of course, many people accept. As you continue to serve the group, can look for or develop more related products, as long as the quality of good, they really useful, they do not, the Internet information is too large, in fact, many are not willing to try new products, or to buy products to strangers.
Third, you no longer worry about the appearance of similar products, no longer busy looking for products, find new customers ...
You say, of course, this is good, but where does the product come from? Customer database How do you do that?
This is something, of course, I will give you a satisfactory answer.
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