Whether electronic commerce becomes "unpopular"

It was as if it had just happened. two years ago, "Jack Ma, chairman and chief executive of Alibaba's board of directors, has made a statement on the Internet Business Forum:" will take out 2 billion of the investment Taobao, let Taobao in Within ten years the turnover of the exceeds Wal-Mart worldwide. Immediately, the people under the stage are excited.

No one can stop the storm when it strikes. The central bank on June 21, "third party payment order" high called "Wait" ——— Alipay, Fast money, Tenpay and other third-party payment agencies, it is necessary to apply before September 1 to obtain the "Payment business license" to "hold a certificate." Even if this Taobao and other large E-commerce platform will not cause any impact, but the policy of the industry trend: "Big Taobao" leading the online shopping industry, may end this "flourishing".

Easy business, wide buy network, buy bar net, future life net ... These from Guangzhou Local, young business enterprises, there is no "evil", but the use of capital power "Gongchenglvede". In the branch letter Bureau and other Government related departments of the moment of concern, Guangzhou E-commerce Enterprises have all remained silent.

Will the policy adjustment be the "available machine" of Guangzhou e-commerce enterprises? What do we take to seize VC, PE in Beijing, Shanghai and other E-commerce business preferences?

E-commerce Enterprise Capital Thirst

"We contacted a lot of tradition, but at most we just talked." "Guangzhou Shopping Network CEO Zhu Chunlin with a slightly tired voice told the south are reporters, the company is now in the development period, the need to increase the speed of the server, expand the logistics and distribution team, rich commodity category, in order to attract more users, in the absence of capital injections, can only maintain the existing scale."

Money hungry E-commerce enterprises encounter financing difficulties, buy bar net is just a sample.

The CNZZ data show: As of December 2009, the total number of E-commerce sites reached 15,600, of which the number of companies more than 9,400 business. "2009 China retail chain Enterprise Capital Operation status Analysis report" shows that in 2009 retail chain enterprises in private equity financing, consumer online retail financing cases only 6 cases, Jingdong Mall, good Lok buy, Masamaso (Massa Masso), Lok Amoy Network, Lanmiu Network, Online retailers such as the clothing network, which received millions of dollars and tens of thousands of dollars in venture capital, have reached $110 million trillion in total financing.

The network buys the enterprise to realize "soar" by the power of the capital, but this probability is not much bigger than the probability of the lottery. Moreover, where this can be counted out of the financing model Project, Guangzhou and even the entire southern region of the network shopping enterprises figure is not present. "A loss, all the glory." This is the entire South China electronic Commerce Enterprise encounters the awkward situation. "Zhu Chunlin said.

E-commerce investment also has insulation?

Successful financing of the legendary people like Hollywood star, ignited countless people's entrepreneurial dream, Star Dream. When more and more people join in E-commerce business games, investors can find good project investment. ——— the "enrichment movement" must first solve the problem of mass base.

However, from 2008 onwards, Guangdong E-commerce growth rate has surpassed the Zhejiang, Beijing and other fields. Authoritative data show that in 2009, Guangdong province E-commerce turnover of more than 720 billion yuan, accounting for the same period of the national E-commerce turnover of 19%, of which Guangzhou's turnover reached 360 billion yuan, compared to the same period in Shanghai, nearly 60 billion yuan.

What's the problem? is South China electric operator insulated from wind?

No! "We're all looking. "is known as" Shanghai Beach finance three big people "one, Zhidong, president of Orient Modern Investment Management Co., Ltd. told the south reporters," I have contacted a lot of e-commerce companies, of course, including southern China, they write a business plan very thick and beautiful, but do not have a measurable performance report. " ”

Moreover, "the policy is not clear and the prospects for profit are uncertain, and we dare not invest easily." "Tsing Venture investment director Zhu to the south all reporters frankly," e-commerce risk of the history of the highest point is in 2000, Alibaba, Ctrip and other early entrepreneurial enterprises were in the capital at that time. At present, investment banking industry's focus is not on E-commerce, but on a more national policy-backed clean energy. ”

And the circle of people know, "Financing transactions are fastidious about the relationship." In Beijing, entrepreneurs and investors will run to cool bars and take their chances, a millions of or even tens of millions of dollar investment is often hammered out there; in Shanghai, investment banks swap projects and pull capital injections. In Guangzhou, venture capitalists come and go on that number of people, the investment information is relatively blocked. "Yong, a business-to-consumer entrepreneur close to the investment bank, told reporters bluntly.

Policy adjustments push money into

Into the 2010, the situation changed a lot. Rumors have long been the implementation of real-name shop, Third-party payment agencies need to "hold a certificate" policy finally officially issued.

Online shopping industry into the government's standardized supervision. In this way, "the net buys the enterprise to be able to tax legally, also may the net purchases the transaction volume to obtain the legal interest, thus causes the net purchase Enterprise's performance report to be transparent, the standardization, the convenient capital success helps to push the net to buy the Enterprise to list." Yu Xiangdong, managing director of Black Capital, said to south reporters, "in a sense, clarifying the legal boundaries is the elimination of ' policy risk ', which will greatly stimulate the flow of capital into the e-commerce industry." ”

In fact, Jingdong Mall won the third round of investment by Tiger Fund; Massamasso obtained 10 million U.S. dollars of Chinese Sequoia investment; 21 Customer Cakes e-commerce was injected with $4 million trillion in investment by Lenovo, and Tesco and the net also got a second round of financing for tens of millions of dollars. In the year to date, almost every month there are news of the successful financing of the electric business enterprise.

According to the investigation, is currently plotting financing transactions in Guangzhou E-commerce companies, at least 5.

Policy interpretation

Guangzhou government arranges 10.6 million funds to purchase e-commerce service project

In accordance with the interim measures for the administration of electronic commerce for SMEs in Guangzhou, the Guangzhou Technology and Information Bureau is organizing the 2010 Guangzhou SME E-commerce Service project to reduce the cost of SME access to E-commerce services through the purchase of services to Third-party E-commerce service providers.

The specific funding arrangements are as follows: 3 categories of 8 SME E-commerce service projects were selected. Among them, the foreign trade category of E-commerce Services 2, plan to arrange funds of 5.5 million yuan, domestic business e-commerce service Items 5, plan to arrange funds of 4.5 million yuan, modern logistics class E-commerce service Items 1, plan to arrange funds of 600,000 yuan. Please fill in the questionnaire and participate in the answer.

Industrial park hard to find business enterprise