Which domain-related factors affect search engine rankings

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Google formally applied to become a domain registrar in February 2005. Several years later, Google did not provide domain registration services. And Google has said that they become domain registrars, not to provide users with domain name registration services, but to improve the quality of search rankings.

So over the years, Google has built up a huge database of domain names. They will record the tracking and analysis of the information is likely to include the name of the owner of the domain name, e-mail address, address, domain name validity period, the latest change in Domain name date, domain name owners have changed, when changed and so on.

So what does this information mean for search engine rankings? So we need to know which domain-related factors affect search engine rankings.

1. Domain History

When we register a domain name, we need to carry out a historical analysis of it. First check if it has any records under the domain name server. If there is no that is the new domain name, if so, we need to check with the domain name related to some basic information, such as: PR value, whether there is included, reverse link, etc., we need to know what the domain name before on the network, to know whether the domain name is a good domain name.

2. The registered age of domain name

Domain name registration of the most years of registration, rather than the annual renewal, a year after the expiration of the domain name is obviously not 10 years after the expiration of the domain name credibility high.

3, domain name suffix

. edu and. gov domain names are the domain names of educational institutions and government organizations that are trusted top-level domain names. edu and. gov Web sites on average, the quality is higher than the others.

4, Link

Export link chain to several authoritative websites in the same industry

Import Links: More to talk about the quality of the industry links

Link quality must be better, do not add spam links.

5, the content of the website

Adhere to the original, adhere to provide users with useful information, the early try not to collect, at least until the site after a period of time, and then consider adding a part of the content, but not more than 50%. Prior to not a large number of high-quality content, at least to the site to do more than 40-50 pages.

6. Registrant Information of domain name

To provide a complete contact, the WHOIS information of the domain name should be consistent with the contact method on the website.

7, the use of independent IP address

At present, most of the Web sites are used by the virtual host, sharing an IP address. If there is a website on the IP address cheating will affect you. A stand-alone IP address is a hallmark of a high-quality Web site.

8, there is no or very few dead links on the site

Many sites are new to start, adhere to the original, adhere to the accumulation, the site will have a qualitative leap. Do a search engine trust domain name, there is no shortcut, only spend time hard to do content.

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