Which site Statistics tool works best

Absrtact: I think the website traffic Statistics tool should be every prospective stationmaster must come into contact with a tool, the website traffic is very important to us to analyze and evaluate the website condition, is an essential part. At present, there are many webmaster statistics tools, the most common domestic

I think the site traffic statistics tool should be every prospective webmaster must contact a tool, site traffic for us to analyze and assess the status of the site is very important, is an essential part. At present, there are many webmaster statistics tools, the most common domestic traffic statistics have CNZZ, 51la, Google Analytics, Baidu statistics and so on. They are all very good and unique and, above all, free. So which statistical tool is the best to use? What kind of statistical tool should we choose? Today we analyze from three aspects.

I. function

Statistical tool function is a lot of webmaster care factors, according to many people's idea, it is best to choose a powerful statistical tool, through this statistical tool we can get all about the site traffic data and analysis, one-stop service. So let's do a sort of the 4 statistic tools with the function first.

1.Google Analytics function, Google Analytics is definitely the best one, in this statistical tool can provide very detailed flow data analysis:

(1) Detailed flow source data analysis, including: direct click, search engine, referral, AdWord, etc.

(2) Each keyword flow data analysis, including: The Day search volume, a time period of search flow trends, flow area distribution, the search engine relative keywords, bounce rate.

(3) Analyze the average residence time, the percentage of new traffic, the distribution of user map and the conversion rate of e-commerce.

(4) Analysis of user clients, including language, geographic location, behavior, browsers used, and so on.

(5) Setting up specific events and tracking them.

2. Baidu Statistics

Baidu Statistics is the youngest of the 4 statistics tools, although young, but not a bit of functionality to its predecessors. In addition to being able to provide commonly used PV, IP data, can also be real-time visitors, the real index of the site and other data, in real-time visitor data Baidu do is the best, Google Analytics has been 1-2 hours of data delay, and Baidu has done 5 minutes, it should be a lot of kung Fu. Given Baidu's current share of the Chinese market, website search Word report This function to our vast number of webmaster help is very large, Baidu statistics can even provide Web site SEO testing, to help webmaster check the site's deficiencies, it's "official" SEO detection for the webmaster is still very useful.

3.CNZZ, 51la These two statistical tools and Google Analytics, Baidu statistics The biggest difference is that they are third-party statistical tools, because the search engine itself can not get the data, and in the financial resources are also less than the top two, so slightly inferior to a little bit.

Ii. operation

Generally speaking, function and the convenience of the operation is inversely proportional, so in this factor, CNZZ, 51la more than a chip, the two statistical tools to operate the interface is simple, and provide the data has met the majority of the requirements of the webmaster, but the interface relative to the other two bit a little rough.

51LA Statistical tools

CNZZ Statistical tools

Next say Baidu, Baidu statistical function is quite good, and in the ease of operation can also be, Baidu in the function and operability of the two to achieve a balance, and the interface relative to the CNZZ, 51la more beautiful, also very in line with the use of Chinese habits, Baidu to do this is not easy.

Baidu Statistics

Finally, Google Analytics, in the data analysis of it no one can, but in terms of operability is much worse. It is because of the powerful Google Analytics function, its operating interface looks very "profound" and very inconsistent with the use of Chinese habits. In fact, the majority of the owners of the demand for statistical data are most of the flow, IP, source, and so on, a large number of in-depth analysis of the demand is not much, so at this point Google is less than the other 3-bit.

Google Analytics

Third, the impact on the Web site

The search engine rankings algorithm is becoming more and more complex, and the reason for doing so is to provide users with valuable search results. All the data search engines that ' judge whether a website is useful to users ' will be considered in the end, and the traffic access data of a website can reflect the attitude of the users to the website to some extent, so the search engine will certainly take it as an important reference. Baidu and Google are trying to do a good job of statistical tools to attract more owners to install their own statistical code, the more people use, the greater the value of these data. (Baidu and Google both realize that not all sites will be loaded with their statistical code, and incomplete data value will be greatly compromised, so they are competing to launch a monitoring user behavior of the ultimate Weapon-browser)

Based on the above view, if you do is a pure flow station, targeted to do some hot words, the site is full of ads, and even play windows, then suggest you do not use the search engine official statistics tools, such as Google Analytics, Baidu Statistics, your site high bounce rate, It is not a good thing for data to be accessed by search engines for very short access time. It is best to install a third party statistics, CNZZ, 51la is a good choice. If your site is already mature and has a fixed audience, you may not need to consider this factor.

Through the analysis of the above 3 points, we know that these tools have their own advantages, not to mention that statistical tools better, only the best for their own. If you do some traffic stations, then CNZZ, 51la has been able to meet your needs and will not affect the site. If you are a large portal administrator and need to analyze the source and behavior of your visitors, Google Analytics is definitely your best bet. If you maintain a specific area of interest for the site, there is a fixed audience, so congratulations, you have a "Baidu statistics" such a good choice.