Which trillion of traditional markets are being transformed by the Internet?

The printing industry is a trillion-dollar market that is easy to overlook but worthy of being overlooked. According to the "2013 Press and publication Industry Analysis Report", printing reproduction accounted for 60.8% of the operating income of the printing industry, the whole year to achieve revenue of 1,109,492,000,000 yuan, growth of 7.09%, the total profit of 77.578 billion yuan, increase 7.48%. At the same time, statistics of the National Bureau of Statistics show that 2014 1 ~ October, the main business income of the printing companies than the same period last year, the increase of 10.2%, the cumulative total of 527.63 billion yuan (already more than 510.7 billion yuan in 2013 all year).

The internet's attack on traditional industries has certainly begun, and cloud printing has opted to restructure the traditional printing industry in the Internet way. As the name suggests, the cloud printing uses is "The cloud printing" this based on the modern communication, the computer, the printing technology, the logistics system establishes the long-distance network printing service, in essence is the network receives the single + the printing + fast delivery.

Yunyin first of the complex printing quotes standardized and simplified, users can quickly on the web to place a single, according to your personalized needs, cloud printing through the computer optimization algorithm to the lowest cost (combined printing) to complete the production process, the final delivery to your front. At present, the cloud printing services include: Business card, membership card, leaflets, folding, roll-up banner, brochures and other products printing and design services.

Founder and CEO Zhang June, who worked for 12 years in Huawei, talked about the characteristics of cloud printing, he summed up the following three points:

1. Industrialization 4.0:

Industrialization 4.0, in fact, is an information-based work. and other O2O than, printing industry under the line is very heavy, not simple information docking can be completed, but also do a lot of information work. "So far, the domestic printing industry has been very low in industrialization, it development and efficiency," Zhang said. Not talking about the United States, Europe, with Taiwan, Hong Kong is lagging behind for nearly 5-10 years, so need the internet and industrialization for simultaneous transformation.

Printing is mainly divided into prepress, printing and printing in the three parts. The core of the transformation of the cloud printing is prepress work, including format conversion, manuscript integration, color processing, combined version, imposition, and the printing press to do a match. In contrast to the general use of artificial or half artificial in the market, cloud printing has added it tools to use a large number of systems to replace the labor, to achieve the efficiency of prepress work.

2, into the heavy vertical field of light mode:

Vertical field: About 1.2 trillion of the whole domestic printing market, of which 30% are printed books, but are suffering from the impact of new media, 30% for packaging; the remainder is commercial printing (business cards, catalogs, etc.)--this is the market where cloud printing is aimed.

Light mode: The cloud printing itself does not have a printing factory, take the form of cooperation, this is similar to the cow, only do retail, do not produce products. Therefore, the goal of the cloud printing is to do business printing "passers-by", the front-end through the network to establish contact with customers, back-end production by the cooperative printing factory completed, so you can not put too much equipment and labor costs. Zhang June explained that if the factory has a platform, will form unfair competition, have orders after the priority is to take to their own factory.

The common problem of "light" mode is how to control the partners effectively. Cloud printing has solved this by winning the way: The Cloud printing team has a presence in each printing factory, where it personnel, business managers, and quality control personnel will assist the plant in process specification and productivity. So for the printing plant, in addition to the growth of orders, but also free access to the process, system and quality of all aspects of the promotion, naturally more welcome.

3, aimed at small and medium customers:

Commercial printing market in China about 200 billion of the size of which the demand for large customers accounted for 30%, small and medium-sized customers (SME) accounted for 70%. The internet can be small and medium-sized customers a large amount of long tail needs to be assembled to standardize, process, so that small and medium-sized customers enjoy the benefits of big customers.

The model of cloud printing has been successful abroad, Vistaprint is one of them, the U.S. company dedicated to providing customized commercial printing products has 50-60% business growth every year, which was listed on Nasdaq in 2005. Domestic fast printing, Kim Ink and listed companies Evergreen shares are also involved in the field of cloud printing, Zhang June believes that: the printing industry O2O field market is still in the stage to be nurtured, the market is large enough, need more than a few to participate in this piece of cake bigger, the ecological circle to create.

In fact, the printing industry's small and medium-sized businesses are not optimistic about the status quo, many small and medium-sized printing factory business is not saturated, machine and artificial idle is very common. Through a collaborative approach, cloud printing has been able to help them survive by using the factory's idle time at night to complete orders across geographies.

This is also for me personally, Cloud printing this project is more attractive reason: it can help the industry struggling to survive in the small and medium-sized businesses. Today many traditional industries have seen the internet as a "scourge", but the transformation does not mean that the traditional industry cake will be divided into a step-by-step, the Internet should represent a way to improve the status of the industry is the possibility.

Cloud India's core team from Huawei, Donnelley, Lee Fung ya Gao, Chuangda, Tencent and other well-known enterprises, team members with more than 10 years of experience in various industries. The company was founded in August 2013, the same year in November, won the Million yuan to create a round of financing.