White News Black Power "worry" this year, the color TV industry sales or reduce

Abstract: 7.889 billion Hong Kong dollar 4 billion yuan, 24.67 billion yuan 38.35 billion yuan, the major household electrical appliances companies reported in the first quarter, the general performance of white electricity rose, the black electricity performance was met Waterloo. Flush IFind statistics show that 56 white electricity companies, which have disclosed a quarterly earnings report, 7.889 billion Hong Kong dollar 4 billion $24.67 billion 38.35 billion yuan





a few days ago, the major household electrical appliances companies in the first quarter of the report, the general performance of white electricity rose, black electricity performance was met Waterloo. Flush IFind statistics show that 56 of the white power companies that have disclosed one-quarter earnings, 34 have achieved net profits year-on-year growth, accounting for 6 0, and 11 of the 8 black-power companies that have disclosed data have fallen year-on-year. In the intelligent strategy of the present, the white power industry can again lead? How does the black electricity industry move against the city?





Black electricity performance collective decline white electricity performance rises





companies in the first quarter of earnings, Changhong company revenue 125 3.1 billion yuan, down 3.53%, net profit of 923 yuan, down 260,000. T C L Multimedia revenue of HK $7.889 billion, down 15.9%, gross margin 10 2.6 billion Hong Kong dollar, year-on-year decline 33.7%. Konka to achieve revenue 4 billion yuan, down 15, 74%, net profit of 9.52 million yuan, year-on-year decline of 33.14%.





according to the Austrian-dimensional consulting data, the first quarter of 2014, China's color TV market total sales of 1 0 9 0 units, the year-on-year decline of 10, 5%, the sales amount of 36.6 billion yuan, down 13.3%.





accompanied by the decline in the performance of Black Power enterprises, white power enterprise performance is pouring zhongdi.





quarterly results show that the U.S. group to achieve revenue of 38.35 billion yuan, an increase of 22%, net profit of 25.400 million yuan, the increase of 148. Gree to achieve revenue 53%, 246 yuan, year-on-year growth of 700 million, net profit of 11.62% yuan, the year-on-year increase of 2.255 billion. Mei Ling Electric to achieve the main income of 26 1.3 billion yuan, an increase of 9.5 4, to achieve operating profit 0 5 100 million yuan, year-on-year growth of 12.53%, net profit of 0 yuan, an increase of 500 million.





experts predict the domestic color TV or 5% negative growth





For the performance contrast of black-and-white appliances, Allwin consulting that the first quarter of the color TV market decline is mainly due to the real estate market in the low level of operation, inhibit the release of some just needed, at the same time, the policy exit effect concentrated embodiment. But home appliance industry analyst Liu Buzhong that the main reason for the decline in the black power market is not the introduction of state-related subsidy policy, the same policy, white power companies to rise.





in his view, the main reason for the decline in the performance of the Black power, including smartphones, tablets and laptops, such as three small screens on the television this large screen of the squeeze, many consumers are on the mobile terminal entertainment and information acquisition, and no longer update the home TV. Liu Buzhong estimated that this year the entire domestic color TV industry or 5% of negative growth.





for the second half of the white electricity market, the market is generally optimistic, especially the traditional summer white electricity sales will come, turnover will be higher than the first half. Liu Buzhong said that the white electricity industry was less affected by the market, the core technology and the market is still in the hands of traditional industries, and secondly, the white electricity industry's relatively high profit, it is understood that the mainstream white power enterprises average gross margin of more than 20%, the net profit can reach 7% to 10%.





to compete for the marketing battle and the intelligent product





household Appliance industry analyst Guoqing said that in the case of Smart TV, the second half of the big black power companies will still be in the promotion of more cost, will dilute the profits of black Power enterprises. In his view, the intelligent television spread out at least a few years, black power companies have to occupy the market, and then explore the profit model.





in fact, in order to cope with the declining performance, the big black power companies are dumping all of them, marketing and channel Wars, occupy the young market as the representative of the center of gravity. Konka to 34 anniversary of the opportunity to start marketing war, on the one hand landing major cities, expand the electric business channel, on the other hand from the exclusive title 2014 Chinese list, to the star micro-video, marketing strategy for frequent, Konka Group chairman Wushuan said, these are Konka brand rejuvenation strategy of a series of actions, To attract more young fans and consumer groups. Hisense and the major video site cooperation flagship content marketing. T C L Union Day Cat and other electric dealers to carry out large-scale network promotion activities.





Liu Buzhong said that the black power industry, the era of high growth has gone, there are several opportunities to grasp, one is to explore the profit model of smart television. Second, with the O L E D technology and the maturity of the cost reduction or the outbreak point, become a new development opportunity for home appliances enterprises.