White Hat Technology

Absrtact: Research shows that 90% of the Internet traffic is generated through search engines, and through the search engine processing E-commerce accounted for more than half of the total. This reveals the important and critical impact of search engines on your online business. It also means

Research shows that about 90% of the Internet traffic is generated through search engines, and through the search engine processing of e-commerce accounted for more than half of the total. This reveals the important and critical impact of search engines on your online business. It also means that you can change how your business is implemented online, in other words, that your business is now transparent to all internet visitors.

Therefore, online companies in order to make their site in search engine rankings before, they used the search engine optimization technology or hire professionals to do search engine optimization for them. Search engine Optimization (SEO) can be simply interpreted as a way to improve your business or site's ranking results in search engines through a variety of tools or techniques. Keeping your business in front of the search engine means your business will be the first advice on asking about the products or services you offer.

However, not all of the methods and adjustments implemented on your site are not allowed by search engines. For example, Google, known as the King of Search engines, provides guidelines for webmasters and administrators. These guidelines are also called search engine guidelines. If you follow these guidelines to optimize your site, you can ensure that your site in search engines have a natural ranking. These types of optimizations are also known as white Hat technology, and the following are some white hat techniques:

• Post high quality content on your website

L structural or semantic markup and individual content introduction

• Provide appropriate title or meta data on your website

L Keyword Research

L High quality outside chain construction

To ensure that your site stays on track and does not violate search engine guidelines, you need guidance from a knowledgeable webmaster or a professional SEO team, and optimize your site according to their guidelines. Bad or unstable search engine optimization your site may cause your site to be labeled as a spam site. Manipulating the relevance of resources indexed by search engines is considered immoral or unfair, and is commonly known as Black Hat technology.

Because black Hat technology violates the guidelines of the search engine's natural rankings, your site may be punished and may even be removed by search engines from the search engine list.

The person in charge of working at Google revealed the two types of penalty for ranking, these two types are:

L algorithm penalty: including spam content, keyword piling, stealth, JavaScript redirection and so on. If one of these is Google found on your site, your site may be punished by the deletion, you have to modify your site problems, after Google detected your site can be back to Google's search results.

• Manual Penalties: Manual Penalties are as follows: the duration of the punishment depends on the severity of your site's violation of Google guidelines.

If your site is penalized you need to make the necessary changes that will help restore your site. The move has already told Google that you have made corrections to the site in the guidelines it insists on. You can also use this method if you buy a domain name that you suspect may have violated Google's rules before.

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