Who is the platform entrance of the hearing media?

The Ching Ming Festival holiday is coming, long-distance travel or home worship become a lot of people's choice. Riding or driving transportation is one of the most important uses of Internet auditory media. As one of the most frequently used products in the daily life, the user habit has been developed, and the foreground of the platform entrance is also favored by the major companies. Just as the platform portal for mobile Internet social relations is already a micro-letter, who will be the gateway to the auditory media?

At present, the auditory media market presents the situation of the potence, each product according to their own understanding of the user building platform. In general, the domestic mobile audio media, mainly divided into music and radio two major schools. Among them, only netease cloud music, with original music social + anchor radio combination, difficult to be simply classified

From product design, the current mobile Internet music app products, mostly focused on one end. The former has a cool dog, coolness and other music software from the PC end of the old products, there are shrimp music, Dom music and other Up-and-comer. They are located in the mobile Internet music, and do not set up a special anchor radio columns, at most only in the music classification under the "audio books", mixed in a variety of music. In the streaming media scene, most of the products choose to cooperate with the telecom operators to take the directional flow monthly package.

and dedicated to do audio books, internet radio UGC programs, there are Himalaya, Litchi FM, Dragonfly FM and other products. When users are listening on the road, they have to download the stored programs in the WiFi environment in advance, or consume the traffic of expensive mobile packages, so that they can't meet the needs of the users on the road.

In fact, users of heavy use of the auditory media often have a demand for music and anchor stations. A user who likes to listen to ballads also has a great opportunity to listen to the introduction and recommendation of the ballad DJ Radio program, to broaden his musical horizons, to hear his favorite singers talk about their own creations. Hear other people introduce the song, and before the product, users need to switch different product entry.

Is there a product that can meet both of the user's needs? The demand point was discovered by NetEase cloud music with greater ambition. Last October, NetEase cloud Music launched the "Anchor Radio" function, "anchor Radio" and "Song list" also included in the product level of the menu, intended to become the first mobile Internet Audio Media portal.

     
NetEase Cloud Music anchor Radio set up under the star anchors, music stories, emotional post, talk show, baby, foreign language world more than 10 columns, almost covers all the radio program category. More than 300 professional DJ and music people settled in, released more than 1000th weekly programs. As soon as anchor Radio was launched, more than 50,000 sets of quality programmes formed a radio atmosphere for users to listen to. A number of quality programs, such as good Sister Band "Your Sister Radio", Wang Dong music topics, each period easily hit tens of thousands of or even hundreds of thousands of listening volume,
 
How does the function of mobile music and anchor radio complement each other? On the one hand, NetEase cloud music 55 million music users, can give anchor radio diversion, attract more DJ and anchor to enter; On the other hand, as a professional music application, NetEase Cloud Music radio program involved in the song, will appear in the "Song Program List", a separate "song". Users do not need to move to another music application manual search, can be a key to the collection of all program songs, repeat listening. This greatly enhances the user's link between music and Anchor radio, and also enhances the user's viscosity for the entire product.
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In order to allow users to have a better experience, NetEase cloud Music and Unicom to provide users with 9 yuan directional flow package services, not only contains 320kb high-quality songs, MV, such as unlimited flow on demand, It also includes a content-rich anchor radio program that listens to all the needs of the auditory media. In the future, as long as NetEase cloud music continues to enrich its anchor radio category, content, it is expected to become the user in the heart of the Internet auditory media platform.