Who is welcoming the big data age

On the one hand, the "big Data" as the theme of the seminar was held, all kinds of enterprises declared to enter large data, on the other hand, based on large data technology business, a few simple attempts have not been able to achieve large data technology. So who is constantly welcoming the "Big Data" era?

From the revenue side, application software enterprises to find new tools, and the initial development of the application is also accepted by customers, their value is gradually reflected, and business companies are beginning to appear large data analysis needs, the need for technical support; Finally, the hardware company, whether it's a server or a store, Large data has more procurement requirements for hardware.

But big data are far from falling in China, and companies with huge new data have become the industry's adopters.

What is large data

According to today's more general definition, large data is born from various terminals generated by the huge structured data, and the ability to store, analyze the data is large data technology.

According to the IDC definition, high capacity, diversity, persistence and high value are four features of large data, including infrastructure, data management, analysis and mining, and decision support at four levels.

Internet of Things, cloud computing, PCs, tablet computers, sensors are all sources of this data. If the layout of cloud computing is the first to meet the data collection, then the large data technology is equivalent to the upgrade of data analysis capabilities.

The first words to emerge from the McKinsey report have become very popular. IDC predicts that by 2015, the world's big data market will reach $17 billion trillion.

A case study of large data technology

China Unicom is using large data technology. According to Huang Wenliang, deputy dean of China Unicom Research Institute, Unicom has deployed a large data platform for Hadoop systems to enable users to query their 3G traffic usage.

With the increase of 3G users, smart phones may appear all kinds of large flow, and users do not know their traffic whereabouts, there are a lot of complaints, Unicom this platform is a statistical 3G flow list of an attempt.

According to his introduction, support users to query 3G Internet records require a large number of data, and the traditional database can not meet the Bai data fast search capabilities, this set of new platform is a research institute of an attempt.

The system, deployed in Beijing, uses 178 Intel processor-based blades, each equipped with 14TB of RAM, plus the name node, and then manages the data with the Hadoop release.

The system allows Unicom users to find out the daily traffic situation, including the use of location, 3G or 2G, starting time and so on.

Another start with large data technology is the domestic security category leading Enterprise Hai Kang Wei view. Hai Kang Wei as Vice president and CTO Shanhaiqing introduced, the country is currently deployed in the application of safe cities, and urban video surveillance records are massive storage, and large data platform to achieve intelligent monitoring.

According to the introduction, Hai Kang Wei as the development of urban intelligent transportation applications typical solutions, a city for example, the vehicle information data reached Bai, from the information to extract the license plate, body color, you can quickly find the license plate, number, trajectory, violation, and so on, and the next analysis is based on the large data base.

Hai Kang Wei as still trying to do public-oriented video surveillance services, the alarm situation can be used to notify the owner of the mobile phone, and the platform will judge whether it is misjudged, so the use of large cardinal data needs new technology.

In addition, Beijing billion praise such enterprises, the enterprise for all types of industrial enterprises nationwide to provide direct transmission to the user's information platform, so that manufacturers can be fragmented information analysis of the target market.

Large data is not a new technology, but from the current trial, large data technology is only beginning to realize data storage and management, in-depth analysis ability is not up to the industry's expectations.

IDC's top ten predictions for big data

IDC has made ten predictions about the future development of large data, and also represents the industry's expectation of large data hotspots.

The forecasts include: first, towards commercialization; second, some of the early Hadoop projects face challenges; third, open source software brings opportunities; four, large data to aggravate the mergers and acquisitions between software companies; five, the appliance market for large data is growing rapidly; the network data processing of large data goes to enterprise class; Large data to generate more market segments; Eight, packaged large data industry analysis application appears; Nine, the infrastructure to scale out development; Ten, China into the world's most important large data market.

IDC predicts that the fastest development of large data is the software industry, which is based on an open-source platform for rapid development of analytics applications. There will be mergers and acquisitions capabilities for companies that can find the right needs and quickly make the desired performance.

周震刚, senior research manager at IDC's China Enterprise-level systems and software Research department, also believes China will become the world's most important data market, with Chinese companies having huge opportunities to develop.

Global IT giants are starting to look at the opportunities for big data, and IBM, Microsoft, Intel, Oracle, and so on, are developing it architectures based on large data requirements, where hardware providers have greater market power because the application of large data means more it purchases.

Development opportunity is the progress of application itself

Although there are giant's eager to, but really meet the big data is still expected to the main application. The advent of Weibo and the Facebook era can be said to provide the best soil for big data. For a commercial company, a consumer preference analysis system based on a vast network of social networks is more appealing than a bunch of it devices, and such applications are the real attraction of big data.

Unlike traditional decisions based on experience, decisions in the big data age can provide statistical theoretical evidence, and previous industry experiences are being gradually moved to their own large data systems.

He Jingxiang, general manager of Intel Software and Services Division of China, believes that by using large data technology to analyze users ' behavior habits, telecom operators can more specifically develop marketing plans or develop new business models and services. , the financial industry can use the technology to analyze the marketing and transaction data exchanged between financial institutions more quickly, to ensure that the transaction is safe and reliable and fraud-proof; in the field of Intelligent city and IoT, the application of intelligent traffic monitoring, intelligent public safety, intelligent monitoring and prediction of meteorological and pollution changes can be realized faster by using large data technology.

And these applications mean great opportunities for software companies. Because they are both industry applications or custom applications, there is not a single generic product that can do this. Analysis that, with the investment of enterprises, the new industry leader will begin to be born.

(Responsible editor: The good of the Legacy)