Who will be the "navigator" of the electric business

"Sadie Network" since 2011, "Winter to" has become the entire electric business industry mentioned the highest rate of the topic. How to deal with this industry-wide "winter", has become all electric business enterprises in the 2012 marketing theme.

Take the more well-known first-line electric dealer as an example, where the customer prudential products in the "Downsizing door", "loss of the door" and the executive exodus, all kinds of unknown sources of explosive materials are still emerging, dead inventory a billion of, sales are not enough to maintain marketing costs, four-year cumulative deficit may exceed 2 billion ... The parties continue to clarify, about the health of every guest is also the question of the attendant. In the face of this situation, where customers are actively in the following innovation, expand product lines, rich commodity categories, and actively respond to the pressure and challenges from outside. Every customer has only spent four years to make a well-known brand, and the value of its brand embodies, perhaps for all the guests, "hold on, it means everything."

Dangdang by net users attention to the extent of not less than every guest, according to Dangdang recently released last four quarterly earnings and Full-year results show that the company last year net losses amounted to 36.3 million U.S. dollars, and 2010 net profit of 30.8 million U.S. dollars compared with the obvious. What to do when it's cold? Wireless business expansion, book price reduction, rebate ... The beginning of the season, Dangdang's opening promotion immediately opened the curtain. "Student season, student Price", "end of the month discount special sale" Activities such as mobile phones, notebook computers, U disk, learning machines and other digital equipment, so that consumers dazzling. "Price" obviously became the main line of the marketing strategy at that time.

As we all know, Dangdang and Jingdong mall price war, all the way from the paper books, electronic books hit the department store industry. Jingdong Mall, starting from 3C home appliances, the development of daily necessities, gradually hotel reservations, selling cars ... Recently, the official open E-book online reading platform. As one of the Giants in the field of domestic e-commerce, improve the shopping free shipping threshold, and constantly expand the product line, more exposed to the cost of supplier entry to 20% ... From a 3C-class vertical electric trader to the threshold of a comprehensive electrical business, the response to the electrical business of Winter, Jingdong Mall, presumably will give us more expectations.

And nowadays popular Internet high-end men's brand Massamasso, in its recently launched promotional activities, promotions and discounts are far greater than the past standards, a change in the past high-end brand with high-end price in the eyes of consumers, adjust the marketing strategy, in the premise of ensuring product quality, will "also benefit the people" as the starting point of the strategy, Insist to provide consumers with high value, cost-effective products, so that more consumers spend the same money to enjoy more high-end products and services. More will be part of the marketing end of the input to the old members of the strong feedback, to reflect the depth of Massamasso to the user care. 2012 Massamasso, with the actual action to tell consumers that the high-end quality does not represent the high-end price, "to provide users with the most cost-effective high-quality clothing" is Massamasso's most core brand positioning.

In addition, Massamasso enhanced the fine operation level of the enterprise, took meticulous operation Management, committed to the talent strategy, implemented the performance reform plan that fully mobilized the staff enthusiasm, enhanced the staff cohesion, called on the staff and the enterprise woe. The move has in the short term aroused widespread concern among consumers and the media.

It is reported that 2011, Massamasso Enterprise Annual growth rate reached 300%, and realized the 500~600 of the industry's highest customer price, repeat purchase rate reached 70%! Over the past year, we have seen consumer trust and support for Massamasso, in the challenging 2012, we also expect Massamasso to hand in a satisfactory answer.

Believe that for all Chinese electric business enterprises, 2012 is destined to be an extraordinary year. In this year, actively explore a sustainable development of the marketing road will be all the electrical business enterprises to explore the major issues. We hope that high quality, cost-effective not only spur the development of electric business enterprise concept, and become consumers of the basic knowledge of the brand. Cherish and maintain every customer, focus on providing cost-effective, the concept of high-quality goods and services unchanged, as always, to continue to face every peer, in the market competition in the increasingly fierce environment, in the joint efforts of the electric business peers, the electric business industry will be through the "winter", to meet the bustling scenery of spring flowers!