Who will share that piece of cheese from the bank? Who can win the market?

The Internet payment business sounds like a bank cheese, but the business is actually paid off by a third party. The mobile payment business of the cheese, as operators get in payment licences, will also be shrinking with the banks. Who moved the bank cheese? Who knows more about the user and wins the market, who has the right to eat this piece of cheese.

Our correspondent

Lee Hou

December 31, 2011, the end of the day, the central bank announced the third batch of a total of 61 companies to obtain payment licences list. Compared with the previous two 27 and 13 licensed enterprises, the amount of this issue is really huge, some people in the industry called "Gate".

In fact, since most of the mainstream payment companies or giants suitable for entry into the payment field have been licensed, some analysts have pointed out that the possibility of issuing licences in the future will tend to be stringent. Analysys International analyst Meng said, "The central bank's audit of third-party payment enterprises more and more stringent, the future trend of licensing will be reduced in moderation, time is prolonged, approval is tight." ”

However, at least now there are hundreds of licensed payment companies will stand on the new starting line. The industry's most commendable point is that the 61 payment licences issued, mobile, unicom, telecommunications, the three major carriers of the payment companies have been approved, the future people look forward to the certification of telecom operators will bring to the banking industry how to change, the impact is inevitable. There are three strong rivals in the mobile payment field. The licensing of another major feature is that the licensing enterprises, local prepaid card enterprises accounted for the majority of the proportion to 35.

The bank missed the chance

According to experts, the current Third-party payment enterprises, telecommunications operators and traditional banks of the three forces of the business boundary, is only determined by the national law and regulatory authorities, not by the full free competition. The current operator's approval of a licence may prove to be a loosening of state regulation and the development of mobile Internet, where the three parties will be competing for core resources. But in the current situation, the three parties have their own business boundaries and relatively fixed areas of involvement.

For private third-party payment enterprises, their business boundaries exist in the real financial sector, such as the deposit of funds can not be effectively used, can not sell some financial products. Due to the unclear regulations, the scope of the area is narrow, mainly focused on the personal customer's online payment, business-to-business e-commerce payment and settlement, mobile payment, public utility payment, insurance product sales, some of the payment vendors actively expand the offline market.

The business boundary of telecom operator exists in the authority of fund management. Telecom operators have huge customer resources, but at present the development of online payment is not obvious, the business is mainly focused on the payment. But in the future in the mobile phone terminal payment field will have a greater role.

But for the traditional bank, its business boundary exists in the fragmented user's business. Traditional banks do not have the resources, regulation, technology and other restrictions to pay the business, but the bank is the pursuit of high profit commercial financial institutions, the use of a large number of resources to meet the low demand for fragmented users is not the bank's expectations, despite the current development of most services, Third-party payment agencies are involved, But not to its key areas of competition, high-end users and business owners of the financial, business needs will be the traditional bank's online banking focus.

At present, the game of tripartite power in the market mainly concentrates on the concurrence of the Bank and the third party, although the third party has a certain degree of homogeneity in the business and bank banking business, but still relies heavily on the bank resources in the whole. At this stage, the mentality of the bank is somewhat complicated, on the one hand, considering that the third party market has great resource advantage, which makes the bank have the relatively cheap marketing opportunity, the bank is willing to cooperate with the third party, on the other hand, when national policy regulation is relaxed, The huge deposits of funds paid by the third party and the scale of the existing business will bring the impact on the banks to some extent, so the bank can not relax in the construction of its own payment business. And the operator's mentality is relatively relaxed, because of the support of hardware resources, with banks, third parties have good cooperation, has not produced a fierce conflict. But now the operators with the licence to pay for the mobile payment market have a greater development, and with the third party, the bank has more potential interest in the possibility of competition.

Because of its different core resources and unique advantages, and excluding the external factors such as national regulation policy, the three-party power will form a more stable industrial chain in the future market, while the mobile payment field will continue to compete with the emergence of different new business models.

In the future electronic payment market, telecom operators focus on the field of mobile phone terminal payment, traditional banks in high-end customer financing and business needs, while third-party payment enterprises are more based on the internet and mobile internet for individual customers.

With the expansion of China Mobile internet market, the mobile electronic payment market will be the new continent that telecom operators, traditional banks and third-party payment enterprises would covet in the future. Three parties in the future market development can be further cooperation, such as NFC mode mobile payment, mobile internet payment applications and other innovative services to meet customer needs.

To the third party to pay the ambiguous

Third party payment, according to the industry-wide interpretation, refers to a certain strength and credibility of the non-bank independent institutions, the use of contracts with major banks to provide the interface with the bank payment and settlement system of the network payment model of the transaction support platform. In the third party payment model, the buyer buys the goods, uses the account provided by the third party platform for payment, and notifies the seller by a third party, the buyer receives the goods confirmation, notifies the third party to pay the seller, and the third party transfers the money to the seller's account.

As early as 2009, in addition to the early involvement and in-depth infiltration of online shopping, online games, air travel Three traditional markets, third-party payment enterprises have begun to pay for public utilities, telecommunications fees, education fees, logistics, funds, insurance, credit card repayment and other fields have also been widely excavated.

Even if the private third party pays the enterprise to operate flexibly, the innovation consciousness is strong, but still diligently cooperates with the commercial bank fully. Because commercial banks have abundant resources, commercial banks control the lifeblood of the national economy, their hands hold a large amount of money resources, technical resources, human resources and customer resources, including the influence of national policies, which will have a certain impact on the business activities of third-party payment enterprises.

The third party pays the enterprise itself to understand that the commercial bank pays the main position cannot shake. The essence of electronic payment is the transfer and liquidation of funds, third party payment enterprises as non-financial institutions can not absorb savings deposits, so the standby funds on the platform must be managed by commercial banks, by the commercial banks in accordance with the requirements of the transfer and liquidation. At the same time, the commercial bank's risk management experience and the related technology in the daily multifarious and the huge liquidation process already experienced the strict check and the examination, therefore compared with the third party payment, it certainly has the bigger superiority. As a third party payment enterprise, it is necessary to establish the relationship of cooperation and mutual trust with the bank to learn and draw lessons from the experience of commercial Bank's wind control management, so as to improve the convenience and security of the service.

More and more commercial banks want to use third-party payment enterprises to serve themselves. such as Alipay, Tenpay, fast money and other private third party payment enterprises, most of the major commercial banks have reached a variety of strategic cooperation agreements, innovative forms of cooperation are everywhere. Some experts said that the current stage is still close cooperation between banks and the banking sector. So this stage is characterized by the existence of a lot of dependencies between the banks and the third-party paying institutions that have grown up. Commercial banks through Third-party payment enterprises, first of all, commercial banks have a large number of debit cards card users, while the proportion of users of net silver is still low, the bank and Third-party payment enterprises to help commercial banks to further the small transactions of customers, reduce the flow of network counters pressure, reduce the occupation of human resources, Improve the efficiency of settlement to achieve the optimal allocation of resources. Secondly, the income structure of traditional commercial banks is unreasonable, and the profit model based on the deposit and loan spreads will not be suitable for the future trend of industry development. The cooperation of the Bank and the third party payment institution can obtain the gateway access fee, increase the intermediate income, bring higher transaction volume and the corresponding fee income for the intermediary business of the bank. Again, information sharing, business innovation. The third party payment enterprise has accumulated a lot of personal and enterprise user information resources in the past ten years operation, which has certain reference value to the Commercial Bank user credit management, the credit risk control as well as the innovation Business Development on this foundation. Four, channel Supplement. The small and medium sized commercial banks represented by the city merchants ' behavior, whether they are financial strength or talents or experience, can not establish a perfect network silver system in the short term, and the innovative model represented by "fast payment" and "little pass" make up for the lack of commercial bank online trading channel.

Quick money related Responsible person told the Reporter: "third-party payment platform with the Internet, mobile communications and other information technology to participate in a wide range of payment services, to diversify, personalized products to meet the bank's existing resources difficult to cover the needs of customer groups, and become a modern payment system active, the development potential of an important part. At present, the third party payment platform and the bank is actually a upstream and downstream relationship. It's like the relationship between Sina, Tencent and telecoms. Banks are infrastructure, while third party payments provide value-added services. The better the value-added business, the better the life of the basic business. So in the long run, third party payments will give commercial banks a lot of business, especially intermediary business. ”

It is understood that banks provide relatively standardized services, and the needs of enterprises are very personalized. Therefore, fast money and other Third-party payments the company's business is to use innovative information financial services to enhance the efficiency of capital, to help enterprises to achieve the flow of information and capital flow of the full match, so that the efficiency of maximizing capital flows. Quick money related responsible person says: "The quick money localization is facing the enterprise, the enterprise's demand systematization, this is our work." We often boast as the information harvester, through the way of information collection enterprise customer demand. ”

Mobile payment: Difficult to enemy operators

At the end of 2011, the three operators successfully boarded a third party to pay for the license of the Express: China Mobile's e-Commerce Co., Ltd., the Chinese Telecom Wing e-Commerce Co., Ltd., China Unicom (600050, shares bar) Its Unicom Network Technology Co., Ltd. has received mobile phone payment and bank card receipt business license, wing payment and Vodafone also received a fixed-line payment license.

On the one hand, the electronic channel business model is the inevitable trend of the telecommunication payment means. A few years ago, telecoms operators had been increasingly less cost-effective in the Internet era by laying out physical outlets for market expansion. At this time, the telecommunications operators of the "online business Hall" began to show in front of people. It is a shrewd account for operators to move their business service models online so that every computer that has access to the Internet has a sharp reduction in their operating costs. As the symbol of electronic channel, the online business hall has been mentioned by the three operators as an unprecedented strategic height.

However, the online business hall is not a monologue of telecom operators, whether it is the national network of Unicom, or mobile, telecommunications by region branch of the network office, can not be separated from Alipay, Yeepay payment and other domestic third-party payment enterprises actively.

In terms of mobile payment standards, China Mobile has been with UnionPay. UnionPay push the 13.56MHz frequency standard, China Mobile has developed 2.4GHz frequency independently. By paying the nature of the financial business, and backed by the central bank, the strong policy of UnionPay once let China Mobile such as Thorn, coupled with the internal unity of the operators, China Unicom to undermine the Chinese mobile, the telecom operators in the mobile payment standards into a passive situation.

After the loss of the standard for mobile payments, China Mobile also in 2010, through a 39.8 billion yuan cash stake in the PU Fat Bank (600000, shares bar) in the form of the curve into the move to pay. China Mobile, which moves through Guangdong, holds 20% per cent of the Pudong bank and becomes its second largest shareholder. China Mobile is aiming to move into mobile payments and expand its mobile banking business.

"From the type of business to be licensed, the Central bank has fully affirmed the advantages and the exploration of the three major operators in mobile phone payment, but this business is still in its infancy and cannot be rolled out in a short time." "Analysys International analyst Meng said.

Weihua, general manager of China Telecom's Shanghai company, said that from the domestic situation, by October 2011, China had more than 960 million mobile phone users, 3G users reached 110 million. More than 300 million mobile internet users, China's mobile payment market has a high speed of the objective conditions of growth. Based on the unique resources available to each party, the mobile payment market will be diversified into a cooperative model, such as the cooperation of paying vendors and terminal manufacturers, the cooperation of banks and operators, the cooperation of UnionPay and operators, the payment Industry Alliance, and so on.

The approval of Carrier payment license and the increasing popularity of mobile terminals will greatly promote mobile payment. In fact, as early as the first two batches of third-party payment licences, the three major telecommunications operators submitted the application information. Beijing Sadie Innovation Investment Consulting Co., Ltd. the general manager of the investment and decision-making division said that because operators in the payment division has a congenital advantage, these advantages enough to make it to form an industry monopoly status, so the delay was not approved. Now, pay treasure, fast money third party payment enterprises have developed more mature, telecom operators as the industry's new entrants, the payment company started late, in the hardware and software and its Third-party payment products profit model, resource allocation and other aspects of the consideration is not comprehensive. Coupled with the current pay Bao, UnionPay and other mature enterprises have been a strong intervention in mobile payment operators optimistic about the field, operators in the future to combine their own advantages to carry out business innovation will become a key consideration.

However, while operators are unlikely to be unimpeded on the road to payment, they will face competition from traditional paying firms, but the licensing of carriers will greatly boost the development of mobile payments, and banks can only exclaiming the market for mobile payments.