Who would be the next main battleground in 360?

Yesterday, very accidental 360, Alibaba, Sina ready to team up to kill into the video field news, although not confirmed, but from the recent video industry in a series of investment mergers and acquisitions, as well as the various activities in the video field, the three teams to kill into the video industry, whether at the business level, or strategic level is logical. In fact, 360 of the ambition for the video industry is much more than that.

In the outgoing 360 team to kill into the video field before the news, 360 yesterday very low-key release of the new version of "360 TV Guardian", from the system management tools thoroughly transformed into a "hot recommended + film Daquan + system optimization" of the integrated players. System Management is only one of the functions, the main function is completely around the video playback. And on the PC side, the mobile phone side of the play exactly the same, "360 TV Guardian" is also doing video aggregation platform, does not involve the content itself.

Before we introduced the "360 Film encyclopedia" mobile phone clients, has mentioned mobile video in 360 is very important, the product of a lot of details are Zhou personally, expect to become a "mobile phone security Guardian" and "mobile phone assistant", 360 in the mobile field of the third foot. In the PC field is also so, "360 film and television" for each major video site contributed a lot of traffic.

It is said that many video sites have more than 30% of the flow of traffic from 360 film and television navigation, very few sites or even more than 60%, 360 naturally will not be reconciled to earn a small portion of the ads. Many video sites also said that even if the 360 traffic flow is known to belong to the "thirst", but in such a fierce competition under the circumstances also helpless. And 360 also will this set of mature play, no Shong sense of grafting to the field of intelligent television.

According to the introduction, "360 TV guards" converged the mainstream video site resources, including 150,000 movies, TV dramas, comprehensive arts, anime video, and specifically for the TV's big screen for optimization, support large screen resolution, but also for smart TV, box design, optimize playback, screening, search and other operations. " Although the smart TV is not too popular, but according to industry insiders, 360 by virtue of its brand appeal and Zhou network resources, "360 TV Guardian" has become a large number of television manufacturers, box manufacturers standard, the industry rumors have tens users.

Compared to the mobile end of the game, music, E-books and other entertainment, in the video is almost the only consumer demand, so 360 of video around the "Portal + platform" in the field of smart television implementation may be more thorough than in the mobile phone field. Compared to the PC end, the use of the PC scene and the use of TV scenes have a day capsule. According to the industry, smart TV users than PC users are too lazy to much less white, PC on the user will be a little toss, and the TV is not bothered to toss, especially TV users more than the older small white users, and accurate access to small white users, is the 3,601-strong expertise.

However, some people in the industry said that the "360 TV Guardian" To do video, because in essence, the television field and the PC, mobile phone field play is not the same, is completely three attributes of the product. The core reason is that the PC and mobile phone "360 film" is the essence of the flow distribution, and the major video sites need to introduce external traffic, thus contributing to 360 of the business. And in television, where brand-name TV makers have struggled to get licences, channels and content copyrights, copyright and policy issues are an insurmountable chasm for internet companies like 360.

According to the "360 TV Guardian" existing play, directly hurt the interests of brand TV manufacturers. Put aside copyright and policy issues, user data is also a big problem, brand manufacturers want to use the user in their own hands, if users have chosen the "360 TV Guardian" as the main channel, the user data to 360 hands, TV manufacturers appear very passive. However, there is also the view that "user experience" is the king, video aggregation operation is not simple, for small white users, when the "360 TV Guardian" to become the default Launcher, 360 in the area of smart TV play and PC, mobile phone is no different.

In addition, don't forget, Ali actually has the box business, before Ali officially released the "Smart TV system", and found a big help for traditional TV manufacturers for its platform. But then Ali's executives said, "The box is just a small piece, mobile phone, TV, PC is the carrier of intelligent life, our ultimate goal is to integrate these terminals, to get through the electricity quotient, payment, water and electricity, such as the cost of coal and other life-related links, to create a ubiquitous intelligent life platform. "So Ali's box main electric business, video is still a short board, before the negotiations pplive eventually flowers and Su ning."

If 360 really and Ali, Sina team to kill into the video field, "360 TV Guardian" and Ali box just can form a complementary, but also in line with the rumors of 360 flow, Ali Money, Sina Package video cooperation mode. Of course, if it is false news, there is no harm to 360 continue to use the advantages of traffic into the video industry. Big deal to change several partners to play together, as long as there is flow in the hand, God Horse is a cloud.

In a recent visit to Testin in 360, Wang June raised the idea that smart TV will surely usher in spring, when the popularity of smart television, advertising form can be directly from the traditional TV to smart TV, a large number of advertising costs from satellite TV to mobile developers, will usher in the real spring of internet entrepreneurs. This is why testin early layout of the test of Smart TV, I believe it is also a lot of people to enter the Internet video is the reason.