Why 360 invest in cool pie

After a day of market warming, 360 and cool news finally clarified. It is reported that Qihoo 360 to cool PIE to invest 409.05 million dollars in cash to set up a joint venture, Qihoo 360 will hold the joint venture company 45% of the equity. The joint venture will focus mainly on mobile terminal products, using the Internet as the main distribution channel. Cool faction will mainly provide smart phone design, manufacturing, supply chain management and after-sales service, Qihoo 360 will provide mobile application development and online marketing capabilities. The joint venture's smartphone will be marketed as the "Great God" brand. In addition, Qihoo 360 will be the default provider of core mobile services in the cool smartphone ecosystem, including mobile security, mobile app stores and mobile search.

The great God who just came out of the cool has been with 360. There have been rumours in the market that one heavyweight character in Bat would have been a cool big God. But there was no further news to support it, and now it seems likely to be the 360.

What is the reason for the 360 shots now? The author observes that there may be several factors:

One is that 360 needs a real mobile terminal. As we all know, 360 has launched a lot of mobile terminal application products, whether it is security defender, or distribution platform, etc. are aimed at the mobile Internet layout. At a time, 360 of the product also suffered from Apple's crackdown. This may also be more exciting Zhou 祎 to Chi touch a mobile terminal. Although before the special machine, but did not give 360 what the improvement, but is a kind of amateurs nature, did not sink the heart to do mobile end, let 360 lost an opportunity. You know, Zhou and lei in the mobile internet market there is still a fight, but insisted that the millet came out, this undoubtedly strongly stimulated the Zhou 祎 militant morale.

The second is for 360来 said that in fact has always been very ambitious. Just too many of our eyes are attracted by bat, for some of the second line of the Internet manufacturers to dilute, and even the emergence of a line, but also let the market look more tilted to the bat itself. But Zhou has always been an ambitious person, he will not be willing to be lonely. and the development of mobile Internet is necessarily the direction of transformation, and find a physical carrier for the layout of their own product line is also helpful. This is probably the 360 will again move the smartphone market is a hope?

Third, the development of mobile Internet needs more extension product assistance, hardware and software integration is One direction. We see that bat itself is looking for a combination of soft and hard development model, whether it is equity or acquisition, are interested in similar layout. What kind of carrier demand determines the different development strategy and direction. 360 has the user base, the big God has the technology, the two hands still can have a lot of anticipation. Of course, the premise is still able to find a fit user of a market development model, and mutual grounding is also very important.

So why the cool pie? The author observes also has several reasons:

One is that there are many types of millet elements cool. That may not be fair to the cool, though. After all, it is also a veteran handset manufacturer. However, the rapid rise of millet in the smartphone market, occasion marketing, occasion Development, created a blowout market. Market value of the growing, electric business model, Internet thinking, fans of the economic use of the same. And the cool big God is just pandering to this development pattern. Regardless of the price, or the fan management, the cool big God all comparable more let. Its Protoss development momentum is also very strong, coupled with mobile phone prices are very close to the people, in the user has also been the reputation of not netherfield.

The second is the great God of the electronic business development thinking is also very determined. Both the proprietary shop and the Beijing-East cooperation show certain market characteristics. The great God is currently the top three of the domestic electric business mobile phone companies. Mobile phone sales are expected to exceed 10 million units a year. This year, the double 11, the great God announced total net sales of 560 million yuan, including the great god F2 Beijing Dong Dan Goods sales ranked first. The development of electronic business can compress intermediate links, reduce costs, let consumers, the final product price more affordable. At the same time, the great God is also constantly interacting with the Protoss, absorbing the views and suggestions of users, and constantly revise their products, this is a mobile internet era of thinking. Now the cool pie is handy.

The third is that brand influence grassroots just cater to 360 of the appetite. As we all know, 360 of the rise from the free promotion, and even dubbed "rogue" true colors, but ultimately the user's recognition and support. In fact, we see the popularity of millet to a certain extent also caters to a kind of cheap thinking, the great God of the cool if you work together 360 can do more in this respect to strengthen.

The four is 360 and great God cooperation, product embedding more direct, but also can bring more mobile element integration. The homogeneity of this market is more and more serious, need some new thinking and development mode to drive. When the market is learning millet, perhaps a breakthrough is not far.

According to Hao Fanghao, president of the Great God, in the upcoming flagship product of the Great God X7 will reflect more personalized. The introduction of strategic investors is the great God when the break-up of the plan has been good. This clarity also makes the market full of expectations. At the beginning of the year, the industry's movements are more and more, do not know that 360 and cool big God will be the domestic mobile interconnection market this year to complete a full stop?