Why a large number of commodity prices plunged overnight

In yesterday's big electric Dealer's promotion slogan Roar loud at the same time, the consumer is feeling confused even angry: why the price of a large quantity of goods sits on the roller coaster in the overnight, the inflation collapses? Why the price of home appliances is inconsistent before and after the first order on the rallying?

To the surprise of the people, the real-time monitoring data from a Amoy show that the six major electric dealers who participated in the melee yesterday, a total of more than 117,000 pieces of large household appliances, actually reduced the actual price by only 5,000, the total accounted for only 4.2%.

Why did a large number of commodity prices plummet overnight?

Netizen @halfdevil released Micro Bo said, he was one months ago in an electric dealer bought a kfr-26w model of gree air-conditioning, cost 2819 yuan, but today but the price of 3340 yuan, also marked "has been preferential 300 yuan."

Why is the price of home appliances inconsistent, just under the rallying?

NET friend @ Midnight Jian 1982 said, to Samsung color TV ps51e450a1 For example, the price of 4188 yuan, the next single into 4698 yuan.

Why the Netizen has not killed the second, the commodity state is "out of stock"?

A number of netizens found that in this so-called "you lower my lower" saliva war, when Suning changed the price to 1 yuan, Beijing East quickly changed to 0 yuan, and the product set to "out of stock." Suning immediately changed to "out of stock". The actual experience of the reporter found that in the air conditioning category ranked top two gree/gree 72lw/(72568) FNCG-3 3 closet-type heating and cooling air conditioning and large gold fvxb360lc-w 2.5 closet-style air-conditioning for example, in addition to Xun, Bowser, Beijing east, Suning three are all out of stock, In television, refrigerators and other lists, the reporter also found that more than half of the goods appeared out of stock situation. No wonder some netizens will say, "The Web page can not open, even if opened also out of stock, wash and sleep!"

Why did you finish the discount, the price of the commodity is the same as the previous days?

Data from a Amoy network show that almost all the big companies raised prices overnight. Jingdong on 15th Zero price adjustment commodity number of 195, accounting for 1.22%, the total amount of 114147 yuan, the average range of price adjustment is 19.54%; Bowser followed, the average range of price adjustment is 10.54%, and Gome, when, Suning and the price of the price of goods average range of 6%-9%.

"Jingdong Mall of a Panasonic LCD smart 3D Network TV in 13, 14th 0 o'clock are 12999 yuan, but in 15th 0 o'clock overnight into 20999 yuan." "A Amoy data surveillance personnel said that this in the industry has been a trick."

The net is the lowest! The price of a butcher! 0 profit Storm! Among the deafening slogans, how much is the real price? The answer is dismal: just 4.2%.

Amoy Net price display, August 15 the same day to monitor the entire network of 6 major consumer merchants net purchase more than 117,000 pieces of household electrical appliances. Just over 5,000 of the commodity prices have fallen, representing a total of only 4.2%. In the announcement of the price war among the merchants, Gome Electric Organ Network of the price of goods reached 16.6%, the other families are lower.

Why do many goods "one hour a price"?

Jingdong Mall's Sharp (SHARP) lcd-32lx330a 32-inch high-definition LCD TV price rose from 2699 yuan to 4099 yuan, but after 9 o'clock 15th, the price of this commodity began to decline from 4099 to 2399, then again fell to 2288 yuan, and then rose to 4099, To and fro the price of this product has changed four or five times in just 4 hours. It is understood that in the 15th day of the price war, there are more than 2000 items on the day of the average price changes more than 5 times, so dazed consumers dazzling.

It is noteworthy that yesterday afternoon, Xun Network CEO Bu Guangzi in 1.5 hours bursts 3 micro-blog, denounced the price war for a marketing scam. "Jing Dong and suning easy to buy the same products very few, consumers simply can not compare." ”

Bu Guangzi revealed that the so-called "0 gross margin" is actually a gimmick. "For example, a color TV purchase price of 1000 yuan, the electricity dealer sells 1100 yuan, but in addition to 100 yuan profit, the manufacturer will return to the electricity merchant purchase price 5 to 7 points according to the industry rule." Even if the latter to the price of 1000 yuan sales, still can earn 70 yuan. ”

"Analysis" who gave up first? The victim or not far away

Behind this crazy money-burning competition, what is the Jing Dong and the US-Soviet map?

Bu Guangzi is not polite to doubt that, from the essence, this hype is completely marketing scam, is "Jingdong and Suning in the capital market mutual attack each other can not successfully financing behavior."

But many more are tired of this kind of play. "The reason is very simple, so that the result of the abnormal price, no matter who wins, long-term look will eliminate competition rather than promote competition, and any elimination of competition may be consumers should be vigilant." "Ecapital Capital CEO Ran said.

"The electric dealers who threatened to fight the price more fiercely were just promotional gimmicks. The reason I speculate is that most of the electricity dealers are running out of capital, and relying on the money of businesses and suppliers to prop up huge losses is a dangerous game, a run on businesses and suppliers to the enterprise instantaneous bankruptcy. Guoqing a few days ago publicly told the media that he was not optimistic about any competitor can rely on burning money to last.

Leave "Rob" home appliances hit the wall most of the "no goods"

Yesterday, the Beijing-east and Suning between the "price war" started. However, reporters from a number of "waiting" to prepare for the blood of the public to learn that the "price war" as a smoke bomb, netizens to this behavior is very objectionable, not only blamed the electric business "went", and even shouted "Boycott Beijing East" slogan.

"After a morning I realized that I was completely fooled." "The people who live Yongtai road Siao very depressed: Originally planned to take advantage of the Jing-dong and Suning Dozen" price war "to buy a variety of people's electricity, the results of a good few show" no goods. " This year, 27-Year-old Siao ready to marry in November, the house is decorated, the original recently prepared to purchase electrical appliances he heard Jingdong and Su Ning Dozen "price war", deliberately ready to "Rob" Home appliances: Units can not go shopping site, I also asked for a day off to stay at home to buy things. ”

Previously, Siao also went to several electrical stores to see the type of home appliances they wanted, copy the price, in the net silver in sufficient money, but waiting for him to surf the internet ready to "take the benefit of the fisherman", but found that they want a few commodity price difference is not big, and most of them show "no goods." From Siao to a number of links to reporters found that Suning's price is slightly lower than jingdong, but only a few yuan, there are a variety of commodity prices the same. such as a Sony 32-inch High-definition LED LCD TV, two sites are called the price is 3522 yuan, are enjoying 250 yuan of energy-saving subsidies, but the reporter found that two of the site's goods are in the "out of stock" status. "A waste of one day, one did not buy, was two merchants Shiraai once." Siao was annoyed at his absence.

Reporters yesterday visited some people also found that the original seemingly "beneficiaries" of consumers have said they would like to do "and the matter", hope that these dealers do not play a price war. "Home appliances, after all, is not a one-time consumer goods, quality, good after-sales service, even if your hundreds of yuan is worth it." "Reporter in Chengshan Road a suning appliance (002024, stock bar) met the public Shin, she believes that the electricity between the price war, constantly depress costs, businesses will only from the after-sales service and merchandise quality money back, the ultimate disadvantage or consumers.