Why are smart watches not at war in 2014?

Some companies may not admit it, but in fact the technology industry in the past few years can only be described as boring, Apple has not in the last few years launched anything like the ipad or the iphone as a revolutionary product, but the other companies in this area are not the same product launch. To be honest, the improvements in smartphones, tablets or television portfolios by technology giants such as Microsoft, Samsung and Lenovo have never really threatened Apple so much that Apple is still in the lead in technology. Google Glasses (Google Project Glass) may be an exception, and, of course, the smart watch (smartwatch), which suddenly flared up in 2013, is one of the few new products in the tech world that excites everyone. The latter, in particular, has been rife with rumours that Apple is launching a revolutionary smart watch, and the New York Times report on Apple's smart watch has written such comments I think the reason Apple is dedicated to the watch (iwatch) is probably because similar glasses have been invented by others. Of course, smart watches are not a fresh word, and over the years manufacturers ' quest for smart watches has never stopped, with watch makers trying to add calculators, calendars and wireless data connections to their watches 30 years ago. 1983, Seiko has launched the first mass production of the database Watch--d409 series, the early D409 can store up to 112 characters as a memo, users can also use a stylus at the bottom of the LCD touch screen input text. The following year Seiko also launched the UC-2000, it will watch as a monitor, and the keyboard when connected, can even enter text and run the basic language. As the Samsung Smart watch Galaxygear advertising says, people's thirst for real smart watches is as old as the electronics industry itself. Our thirst for smart watches is so strong that we even create a utopian term: smartwatch. 2013 can be said to be smart watch a big development year, consumers suddenly have Pebble, Sony, Samsung and many other brands to choose from, and Nokia, Google, Apple and Microsoft and other technology giants are also being developed smart watch. So people are optimistic that in 2014 a smart watch battle is inevitable, consumers can benefit from it, choose to their favorite functional, stylish smart watch. Unfortunately, the time to enter 2014, the smart watch of the war did not arrive as scheduled, and even multifaceted, we have launched smart watches new signs are difficult to see. In 2013, the Global Smart watch market has a total of more than 30 new products, and in 2014 such new products are only a handful, very little. Why is it so cold to have a blooming smart watch? Let's take a look at the two smart watches that are now the most eye-catching in 2013-Samsung Galaxy Gear and Sony's new SMARTWATCH2, two of which are currently anThe droid's flagship product of smart watches. While these two smart watches boast their own intelligence and efficiency, they need to be connected to Android smartphones to get information and reminders. Even with this, the lack of endurance, the clutter of third-party apps, and clunky designs are equally unacceptable. On the other hand, the performance of these two smart watches tells us that even the big tech giants can only make smart watches this stage. I think this is also the 2013 Global Smart watch market new products more than 30, but sales of less than 5 of the root cause. is smart watch an extension of the phone? Or a practical watch? No clear definition has been given by the industry. Although manufacturers are moving toward the ultimate goal, there are still many difficulties to overcome. For most consumers, the price of such products is still too high, the function and battery endurance is too limited, the product size is too large, it is difficult to really attract mainstream users. The main obstacle today is technology. For example, the way the devices are charged, smart watches require batteries 5 to 10 times times smaller than smartphone batteries, but people don't want their watches to be recharged in a few days like a cell phone; and then there's a need for better displays, and both Apple and Samsung are looking at flexible surface display techniques, But it's not the same concept to wear a mobile device and carry it around, and for wearable products it needs more stylish design elements, not stupid and heavy designs. I think one factor behind the growing interest in smart watches is that people find real value in getting access to information easily. And, for all kinds of information, watches are an excellent starting point because the watch is on your wrist, the wearer's watch is easy, and usually people wear a watch every day. From this perspective, the role of smart watches is not to replace smartphones, but to simplify the way information is delivered. In other words, consumers need a device to develop a personal relationship, not a hand-held device like a mobile phone. A new generation of smart watches can be connected to smartphones, the ability to expand the smartphone screen, such as it can show phone calls, text messages or micro-blog information, users can not be convenient when no longer need to make a mobile phone from the pocket or backpack out. While some smart watches have been embedded in some of their own apps, their real and important added value is still connected to smartphones. So smart watches, like smartphones, must be innovative products-a wrist-band smart device that can read the data we need and give us a steady stream of information. The market potential of smart watches is still enormous, and from the current product offerings, there is still a need to balance voice technology, biometrics, call, cloud storage and power consumption. Of course, getting into the industry requires more than just money and resources, but also the hardware and software, the cloud, and the data-processing sideSurface accumulation. In fact, most manufacturers either dare not or lack the strength to enter the industry. Many manufacturers are actually telling the industry that they are just a little bit, and they don't want to risk too much on products they haven't tried. So so far in the market we do not see any manufacturers, can create a mainstream successful smart watch products, Apple may be an exception. Aside from the hype, Apple has been refusing to shine its cards, as Apple's CEO Tim said: "Only great things can convince people not to wear it." He is only speaking verbally about wrist-belt products, but Apple has registered iwatch trademarks in many countries, while several recent Apple patents have pointed to wrist-wear devices, and Apple's successful poaching of the Nike FuelBand Design director in August 2013 has been another evidence that Apple is developing smart watches. In the area of smart watches, Apple's itunes and icloud software will be its core strengths. Apple's iwatch watch will no doubt be a new fruit-hot target, and it will be a revolution like the ipod, the iphone and the ipad, but now it's just hearsay. Smart watches are useful for maintaining a certain independence from smartphones, but the legendary iwatch is only a perfect partner for the iphone to be a big success. To succeed, iwatch must rely on Apple's core strengths: the software ecosystem. ipod was unexpectedly successful on the user's wrist as early as 2010, but not because it was a good watch, but because it was synchronized with itunes, which was enough to attract a lot of people. With years of established user trust, Apple can easily integrate fitness tracking services in icloud. But Apple still has to be careful about balancing features, battery life and selling prices-a tricky thing, so iwatch has been long-awaited for so long. It also suggests that Apple has a lot to deal with in developing smart watches. The latest rumor is that Apple's iwatch smart watch will be available for sale in the second half of 2014, between 149 and 229 dollars. Before the Apple iwatch officially went public, it was estimated that we would have to endure some time for the silence of the smart watch market. Many manufacturers believe that only Apple into the field, the upsurge of smart watches, their products can really develop, in order to make consumers concerned. Of course, Apple's entry will be a double-edged sword. On the one hand, Apple's technology research and development is strong enough to integrate the fashion and functionality of watches, and make it seamless with devices such as the iphone and ipad, which helps catalyze the maturity of the product area of smart watches. But it also means that Apple will take a dominant position and share most of the market, as it did in the tablet marketThe same thing that happened.