Why I returned my SEO client

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The author of the company in recent months has returned some of the former customers, including medical, education and chemical fields. And all focus on sales of car parking locks, parking facilities and so on. When SEO predecessors or big guys are transformed to provide training services, operating related sites and products or to do SEO consultants, the author of the company is how to transform it? Please look at the author's thinking and analysis below.

First, the pursuit of profit maximization

The current SEO services are becoming more and more difficult to do, I believe that this is the voice of most small and medium-sized teams. As the author of the city of Changsha, large and small network companies and more than 500 teams, a corporate site will generally choose 5 keywords, the optimization price is 2000~3000 yuan/quarter, optimized up after the maintenance costs. Small and medium-sized network companies generally difficult to receive large orders, but also did not have the strength to make a single. Many small teams rely on such a small single life, but also to cope with the frequent adjustment algorithm to bring fluctuations in the psychological pressure of the rankings.

The sale of products is not the same. The author noted that many peers, are in transition to do the station or do products. such as the author of the city's 1861 network company under the operation of real estate network, façade network, villa network, such as property sites, its profits far more than build stations to promote software peers.

Small network companies rely on the establishment of the station to promote, its survival pressure is rapidly increasing. Based on this situation, the author of the company after many considerations, the majority of energy into the promotion and sale of car parking lock products to gradually return its Non-core customer orders.

Second, competition and the increase of psychological pressure

The increase of competition, one is the popularization of SEO knowledge and more and more players influx. For example, the author of the company's car parking lock, 2011 to do the promotion of manufacturers not more than 5, to 2013 years at least 20 of the parking space lock manufacturers in doing SEO, the degree of competition has increased greatly. Car lock is also a partial door industry, if medical products, small teams to deal with the deep pockets of medical companies, most of the time seems powerless.

The above paragraph is about optimization, from the unilateral, network companies, studios and individuals are robbing customers. Often a 3000-yuan construction station project, finally after a few rounds of competition, its price compressed to 1500 yuan, and even a personal speak 600 yuan also send domain name space. And tens of thousands of and a hundred thousand of big single, small team difficult next, also difficult quality and quantity to do down. Middle and low-end single profit too low, high-end single basic hopeless, in this vicious circle, the author of the difficult choice of transformation is also reasonable.

The increase of psychological pressure is reflected in the frequent adjustment of search engine algorithm to the mood fluctuation of the optimization personnel. Such as last year's black June grey July, the crackdown on medical sites, the fight against hyper-link cheating with low-quality sites and so on. Network companies in the hands of more than one, it is inevitable that there will be a Web site. If the site by K or down right, compared to the past, now more difficult to recover. If this happens, many customers will ask for a refund and so on.

Third, for the company's long-term development

Although overseas have to provide SEO services well-known companies, but the domestic, SEO company is difficult to develop into a nationwide chain brand, most of the regional industry well-known companies. Google is also relatively open and perfect than Baidu, so the domestic network companies if only to provide SEO services, it is difficult to bigger and stronger.

At present, the network company from the construction station to promote the transformation, generally has the following several directions.

1, provide network marketing peripheral services, such as Network marketing software, training and so on.

2, business site. such as 1861 network companies operating a series of real estate sites, talent sites and so on.

3. To be an electric dealer. Do the main search engine and Taobao cat platform, such as two entrances. The author has seen more successful manufacturers, most of which are OEM or distribution. Also has the network company colleague and the manufacturer cooperation, takes the Commission from the sale the pattern.

Since the domestic provision of SEO services more difficult to bigger and stronger, and its bleak maintenance of the status quo, as well as the active mutation for development. And the author company boss has more than 10 years to do traditional business experience, hands also have some manufacturers and network resources. So return SEO customers, and full heart full operation of car parking spaces such as lock parking facilities are also understandable.

Iv. writing in the final

The author of the most annoying is every day on the QQ, the customer's indefinite bomb message, small to modify the picture to add products, the main road requirements to add channels, there are related SEO issues, related bidding issues, keyword ranking fluctuations, keyword ranking not to force problems and so on. QQ every day dare not online, often hanging stealth.

Now good, one after another to return most of the SEO customers, the author will be personalized signature replacement into "I only sell car parking lock, do not provide SEO services, do not Disturb." ”

Well, the world is quiet.

Article by drizzle parking lock www.mmyqp.com Original, reproduced please indicate the source, thank you!

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