Why is Facebook not suitable for electric dealers?

Wen/Zhang Shule

Domestic electric business When the cold wave hit, many http://www.aliyun.com/zixun/aggregation/32834.html "> Insiders and experts pointed out that to social, to use facebook+ Amazon = invincible." Seems very reasonable, since everyone can meet on the social network to go clubbing, why not meet to go shopping?

A friend with rosy fantasies can go on vacation sex treatment. According to foreign media reports, GameStop, North America's largest gaming retailer, opened a Web retail store on Facebook last April, but the online retailer disappeared after 6 months. In addition to GameStop, other retail giants such as Gap, J.cpenney and Nordstrom also opened their own shops on Facebook, but eventually closed. In short, although the social network at this stage of the IPO, but it is still suitable for friends, not suitable for the electricity business.

A friend may say it again, how do you know in China? And we don't know what a social network is, Facebook doesn't work and can't afford to hurt. Orange-born Huainan is Orange, was born in Huaibei, and perhaps not abroad, by the Chinese characteristics of the electricity trading network instead of the line?

In fact, do not go far away, you look at Tencent know, Tencent space is similar to a simplified version or game version of Facebook, then when you in Tencent space to meet shopping? Although the Tencent Pat has already carried on the deep bundle, but this pat Consumer-to-consumer the electricity merchant to do well, is obvious to all. As for Taobao's earlier attempts at registering users of similar micro-blogging gadgets, but also popular weak.

Why is a seemingly perfect business model completely ineffective?

It's a simple truth to know that if you can buy something on a social network that has no price or quality difference from any other dealer's website, you won't be the first to choose it. Chat, direct hyperlinks or not, seemingly directly played a certain point of explicit advertising effect, but this sharing, even in their own social networking sites, is not exclusive, not because it belongs to other people's electricity business site, it is not allowed to share ...
Platform is public, the advantage is actually public.

More critical is the root attribute. Social networking sites give people the feeling of social, and the feelings of the electrical business site is shopping, they have their own deep-rooted root attributes, this root attribute conversion to the characteristics of Internet users is shopping habits. The purpose of the social networking site is not to look for goods, the purpose of the Shang-Shang website is not to make friends, the same person with different purposes, when using the network, because this kind of root attribute or inert thinking will face the same commodity sharing to produce completely different behavior cognition, and this kind of behavior understanding finally also led to People's choice. To change this inertia, which we often call consumption habits, requires a lot of effort to make a really detailed model, rather than a simple 1+1>2, after all, you don't expect consumers to be active, self-conscious, and willing to follow your model.

Or, in an inappropriate analogy, when you see a product share on a social networking site, your first reaction will have an advertising component, and your first reaction to a commercial on your website will be the idea of a boutique recommendation.

Two completely different ideas of the Internet, causing the same group of netizens to make a different network choice, although this choice is very chaotic, although at some times the boundaries between this choice is very vague, but in a large sample group, this choice will be basically stable, which leads to the only one result:

Facebook is not a good place to be an electric dealer, let's go on a date with a promising job. Social network can not save China's electric business bubble, e-commerce, you still hurry to save yourself!