Why is it that most of the electrical business model can not be done?

I do not know whether you have heard of this rumor, a household in Guangdong to invest more than 4 million to do the electricity business, and finally burned without a trace. Helpless sigh, paper on the end is shallow, a reality is the abyss. Then the electrical business of home enterprises is really so not to be looked at? Let me do the electrical business in accordance with the experience of customer service for everyone to share the problems and suggestions of household enterprises to do electrical business.

In the current industry, many home enterprises in the electrical business when almost all use B2C+O2O, or pure O2O mode, in fact, both models are now a relatively good choice, but why most still do not do it?

First: Two-line contradictions can only be more and more fierce?

There are many to do the business has been a good home enterprise, see now O2O mode is very lively, think must go to gather a lively, regardless of 3,720 to introduce, hope that the two patterns mix, has reached the maximum effect, but in fact? Originally C shop do very well, O2O, the so-called line to see prices, The offline experience was a mess, real operation of the median line of people for their own interests to persuade consumers online orders, originally wanted to introduce users to the offline experience shop, through experience to enhance customer loyalty, reduce the rate of withdrawal and avoid other dealers benefit, but because of internal interests and random impact operating rules, And offline operators are frantically want to let customers shop in a single, so at the expense of some deviation from the line operation of the rhetoric, so that the two-line contradictions will only become more and more big. How to deal with the contradictions on line and line?

Let's do it. Electric manufacturers suggest: B2C+O2O, or pure O2O two models of itself is no problem, the key is how to operate. In the actual operation process, it is suggested that the highest performer should combine the profit points of online operation and offline operation to judge, rather than separate, the two ways can only win together. If the conditions permit, recommend each shop or each area to do an independent platform for the business, the line orders to the accumulation is divided open, line and line under the unified coordination, the subregion than performance, may be compared to the simple line under the performance of the comparison better.

Second: How to use the flow?

It should be clear to the experience of the electric trader what position of the flow into which page, the final whether there is a deal, which product, in the background of the online mall can be tracked to, so that in time for the introduction of the flow of the location, as well as the landing of the product analysis and adjustment to achieve the optimal matching of resources. But in fact, in the process of operation, the operators of household electrical appliances are rarely analysis of the flow, especially when the online flow into the line, the site can get the data is only floating on the surface of the UV, PV, bounce rate, page arrival rate and other information. If you want to do a good job at home Electric, this is far from enough.

Let me do the electricity business proposal: the website (shop or online mall) has more than the traditional offline operating more easily statistical advantages, although O2O let the flow from the line to the offline, online sales target weakened, but also can not ignore the data feedback user behavior, which for an enterprise is very valuable resources, When home enterprises prefer O2O mode, pay attention to customer loyalty, online statistics and analysis function can be amplified and offline consumption cycle stimulated up, imagine tracking the whereabouts of users from the line, from the line to trace the source of users, the user's purchase psychology can have a clear grasp of it? Businesses can never leave their customers , if the customer knows, the market will be lost?

Third: How to achieve the solution carrier?

Home Enterprise Whether it is B2C+O2O mode, or pure O2O, or pure, or b2c+ physical store mode, the realization of the process can not avoid the problem between the two lines and the flow, and its core is the line, under the line separate management accounting or unified management accounting, the former is the current universal form, The latter is the mode that any of our electric operators suggest. If the line, offline business unified into a background for management, statistics, analysis, one can save costs, and secondly also to ensure a clear data flow, which is a good breakthrough for the traditional enterprise transformation of the electricity business.

For example, a dedicated kitchen appliances, the next area online has achieved more than 500 customer network of enterprises, because the commodity information, sales, data flow and other content of the dispersion, and fault, often appear to their own array, bad unified management issues, after the transformation of electronic commerce, Through the online mall to all the information on a regular, then through the intermediate data pieces, Taobao, cat and other platform data, independent mall data, traditional business data and even the mobile end of the data are all integrated into a unified background for management, information, clear management model for online, offline business successfully docking, Flow can also be real-time control, to achieve a real sense of business fluency, this is not only a home enterprise transformation success of the case, but also a model of success.

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