Why is the real person video Voice entertainment website so profitable?

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Some people think that the reality video is "Cock silk economy", but in fact the opposite is true.

Author Introduction: Wu, Senior product manager, who worked in Sina, is now working in Joseph Network, its products "business question and answer", a question and answer to the entrepreneurs of the Community products.

Live video/Voice entertainment sites (such as 9158, 6 rooms, quack, yy, etc.) why is it so lucrative?

First of all, although some people think that the reality video is "Cock silk economy", but in fact the contrary, this is a Gao game. Like most online games, Gao users are the main source of income, and poor dick Silk can only accompany Gao play, up to the role of foil.

The reverse of cock silk? Forget it! Only Gao the girl.

For example, in many live video sites have a "fireworks" virtual props, each value of 100 dollars or more, the role is Gao spend the 100 yuan, the whole room (virtual room) all the cock silk + beauty split the 100 dollars. The result as you know, because this is a only Gao play game, so no matter whether the cock silk or beauty, the whole station followed Gao run, in the room like a beggar begged: enjoy a fireworks bar!

Therefore, in the reality video industry, the ARPU value of the product is usually very high, even higher than people generally think that very lucrative online games industry. A money online game ARPU value how many? 300?500? In the real-person video industry, the ARPU value of some products is even higher than one order of magnitude.

As you may not imagine, investors don't really like ARPU values because it means your product is too reliant on a handful of users and the company's financial risk is too high. So some products even in ways to reduce ARPU value, such as the opening of mobile phone SMS recharge channels, through this recharge channel each user can only recharge 10 yuan per month.

Second, in the real-life video product ecosystem, which users can make money? First of all, beauty singers, most singers have 800-1000 yuan per month income, good 2000-3000, very good singer one months can earn 1, 20,000.

More than the female singers earn more agents. The so-called agents are such a group of users, their daily task is to find a variety of rich people, inviting them to spend, and then from their consumption amount of could cut off the commission. This part of the people, is the real wealthy.

There is also a user who buys virtual coins in cash from a subset of users and sells the virtual currency to another part of the coin at a price above the purchase price but below the official price, earning a 5%-10% difference. Many companies are ostensibly cracking down on these people and secretly tacitly allowing them to do so. As for why, think about it, this is the real video products to make money one of the secrets.

Third, the real person video products ' profitability comes from the deep grasp of human nature, or to meet the deep needs of users. What is the deepest desire in human nature? Conquer a woman, let her gladly undress for you, conquer a man, let him be willing to send you, all it takes is money.

A deep understanding of human nature is the first step, but can not directly help you make money; the quiet packaging of products is the key step. Imagine if you took 1 million and dumped it in a woman's face and said: "Give me a shot." It's called "dirty" if you spend 1 million on this woman downstairs to buy a small piece of land to plant rose seeds in the second year when the flowers in full bloom of the "Marry me" of the pattern let the woman moved unceasingly threw the bosom to hug, This is called conquest.

Human video category of products may be sentimental, may be romantic full house, may line chivalrous righteousness, for is to create the feeling of conquest, this can attract the handsome rich are spendthrift, without stint.

Four, internet pornography has been plagued by real video products, although internet pornography to help them make a lot of money, but in the current situation in China's network monitoring This is a time bomb, can let you shut down at any moment.

As a result, many products are cracking down on pornography, such as strict rules, even in the case of wearing clothes, the camera's long-term alignment of the chest is also illegal. This does not mean that such products exclude pornography, but rather a form of self-protection.

There is also a way to protect the station, that is, with the main station using the same set of procedures (most modified skin), and then set up a product, database, users are independent. The advantage is that once a substation accident, you can immediately close the substation, to avoid spilling over to the entire company.

Five, you can think that the real person video industry is to make money unscrupulous company, but you should also admit that such products like Taobao for the community to create tens of thousands of jobs.