Why the website is immortal: Brand War

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Discussion on the construction of website brand

"Abstract": This article mainly describes how the Web site in the Internet to use a variety of resources to build a website brand, including the choice of domain names, the name of the site named attention and use of Word-of-mouth Marketing, Granville Guest, free resources tools for marketing.

Keywords: website brand Word-of-mouth marketing Wei Guest

I. INTRODUCTION

I ask a lot of people, your website contrast hao123, QQ, Youku. I believe many people's websites can do better than they do, but many people's website why visit the volume is not high. A commercial website to survive, must have a profit (the consortium to support the loss of whatever), and in the network this profit is often obtained through the Advertising Alliance! So a website to make money must have traffic, traffic is the core strength of the site. Too much of the site 90% traffic is from Baidu, Google natural search.

Due to the low cost of the network, hundreds of dollars can quickly build a movie, Web site, Taobao Shopping guide site, so the site is not difficult to build, it is important to promote. In this building site-seo traffic-put ads-to get the revenue industry chain, stationmaster is often in a very inferior position, be Baidu K Station, space problem, advertisement union buckle quantity, so stationmaster is at the bottom of this industry chain. Too many people personal sites are personal maintenance, and some even a maintenance of dozens of sites, but after all, personal Energy Limited, the site has the flow of traffic into the profit is the most important, so we do the site is fine, not in more!

I would like to ask you, we live in the use of computers, television, mobile phones have no brand, we need not the brand? If these products do not have a brand, then the industry can imagine how to move forward. Similarly, a website although you have IP traffic, does not mean that you are very successful, although you are good. We need long-term, stable benefits, do not have to maintain the site every day before the computer, and monthly check bank receipts.

Hao123 QQ Youku Why success, one of the most important reason is that they have been known, formed a reputation, branding.

The following author carefully to talk about the site brand building some key points:

Second, the choice of domain name and site name is very important

In my side has not paid attention to other people online details, now found that almost 90% of people do not remember the site. Like Sina Net, Taobao, NetEase mailbox, many people only remember the Chinese name of the website, they never remember the website.

If you work hard every day to promote, others through blogs, forums, other sites click into your site is only contingency, to the user two times to visit the words is difficult, although he collected your site, because the user's favorites site too much or often lost.

Like 2008sh.com this, he optimized 2010 of the latest online game Rankings best play the network game Encyclopedia free online Games, the website name is the Blue torch game net! What are the benefits?

1. Pave the ground for building a website brand

2. Avoid the web site can not be used to replace the name: In the publicity can say "you go to Baidu search" Blue Torch Game Network, where there are the latest fun games;

3. Establish Baidu related search, increase site traffic: when the "Blue Torch Game Net" search volume reached 60 below, after others in Baidu Search, may be in the relevant search bar can see the word!

Third, the website brand promotion localization is the Word-of-mouth marketing

See a lot of people go to the forum, Stick, blog promotion, a lot of people send some information always leave a URL, although this helps SEO, but the excess may be Baidu, Google k off! If the site brand promotion positioning for word-of-mouth marketing, we go to Baidu Post bar, Baidu know can leave the site name directly, Do not worry about the deletion of the reply! Although this is done in a short period of time to promote the effect is not very good, but the site is much more exposed, to Baidu search will be more, so it is easier to form a website brand.

Word-of-mouth marketing is also a way to use soft text, such as we want to promote a dating site, if the direct posting "to recommend a dating site" believe that this paste may be deleted quickly, and there is no traffic. If you think about emotional stories, love stories, such as "a 28-year-old woman's Miracle: I married to the billionaire" in the article has told the story, which can be said that the 28-year-old woman is through the XXX dating network to recognize the billionaire, and then chat online, cooked later came out to meet, cultivate good feelings, Finally walked into the happy paradise. Such a story, I believe many women's forum many people will click to see.

IV. website brand Building Partnership is essential

A lot of times, too many stationmaster all just take the flow from Baidu, from Baidu propaganda. The real strongman will think of other methods that other people have never imagined, such as partnering with other websites, partnering with reputable forums, well-known blogs, and high downloads of software.

(1) The website concludes the partnership: compare you have a game site, others have an entertainment site, traffic day million ip! you can discuss with you to say, you set me up a game channel, link to my website, you give him 1000 yuan a month, he must be very happy. So this channel does not occupy any of his advertising, you can earn more than thousands of dollars a month.

(2) Well-known forum: Chinese netizens in the forum, SNS community is very active, such as you have a cosmetics mall, you can find a large flow of women's forum, and then discuss the monthly top some soft text (purchase skills, beauty tips, product recommendations)

(3) Well-known blog: We can also cooperate with the blog, monthly submission of some soft text, so you can get a certain target customers.

(4) High download software: Like Super Rabbit, PPS network TV software, there is a lot of built-in ads, if we want to promote a shopping site, you can find some entertainment software to cooperate to promote our website!

Five, Granville Guest and free resources promotion is the construction website brand Powerful weapon

Because a person's energy is limited, many times we want to make a website bigger, stronger, due to personal ability, resources, financial and other factors, We don't have the power to do it. We have a pig network, now has 3 million of the Granville customers, such as you want to do a website SEO program, do the website post promotion, you can hand over to Granville customers do, and very low cost! We are a person, one day promotion is limited, although can use mass software, but the side effects are too much, Therefore chooses the Wei guest to do the promotion propaganda to be also very sensible.

Another weapon is free to give some information, such as mine is a beauty products shop, we can collect some beauty skills, and then make a "Beauty book 2010", and then reproduced in the major forums, so that e-books may be spread like a virus, when someone opened the book, you can enter your shop, This will undoubtedly improve the performance of your shop.

Vi. Conclusion

Network enterprises or commercial sites to learn to choose a good domain name and site names, good Word-of-mouth marketing program, network cooperation and the use of Granville Guest, free resources to promote and other strategies, so that you can achieve low-cost marketing, establish their own website brand, thereby improving the lasting vitality of network enterprises.

The author is the 08-year e-commerce student Liu Rumin of the Guangdong Xin ' An college, the writing of this article is to hand in the summer paper arranged by the school, the second is to share the exchange! Welcome qq:262830296 contact, or email:feryo@163.com

This article by the network Game Rankings http://www.53netgame.com original starting, welcome reprint, thanks to netizens and webmaster, network workers Support!

About the site to obtain traffic and how to choose a good advertising alliance next period, this period mainly on the site brand building to make a point of view.